In e-Commerce, product feeds or data feeds are used regularly especially when you are exchanging large amounts of information or data. But what exactly is a product feed? Why do you need it? And what are some best practices when it comes to creating and using them? Publishers and Advertisers, this is important for both […]
If you keep relying on PPC and can’t imagine your affiliate marketer life without it, we totally get you! It is easy, it is reliable and you have probably used it since… always. But now you might want to change your strategies and here it’s why. The Tendency For Killing It Google and Facebook are […]
Are you still thinking about the right niche to choose? Knowing how to use Google Trends for market research is a key in getting to the pulse of your audience before you go full on with your content marketing, product creation or niche selection. This is a big deal. Even if you think you understand […]
2019 was all about travelling, because everyone loves not only travelling itself, but also the whole process of planning it long ahead or right before heading out to the airport! The travel industry is continually growing. Nomadic millennials, along with those who just wish to escape their routine for a short time, are continually giving […]
2020 is almost here, so it’s the best time to throw a look back on this year and sum up the results. We hope it was a meaningful year for you, our dearest affiliates, and you have achieved the goals you’ve set up. If not, don’t worry! The next year gonna make it up for […]
1. Zero-click searches Thanks to such SERP features as featured snippets, Google’s Local Packs, Knowledge graphs, and so on, more than half of all searches are now “zero-click searches.” That means that the user’s query is answered on the SERP itself, without them having to click away anywhere, and consequently brings no traffic to anyone. […]
We believe that in an ideal world, every client entering your website buys a product, signs up for your newsletter, downloads your ebook, or does whatever else you consider a goal. Unfortunately, reality is tough. Converting leads into satisfied customers is a long and sometimes painful path. But wait…we have good news actually! Retargeting makes […]
According to research conducted by Marketing Sherpa, the average online conversion rate for the financial services industry is around 10 percent. In education and health care, it’s 8 percent. In the travel and hospitality industry the average online conversion rate is just 4 percent. And what about e-commerce? Only…3 percent. What does that mean? […]
The Strategy Radisson Blu is a worldwide upper upscale hotel brand. Its hotels are found in major cities, key airport gateways and leisure destinations. One of its main business directions is promoting business facilities and conference rooms. That said, the goal was to attract the people who may be interested in going to […]
The end of November is a perfect time to run affiliate campaigns. Why? Because around Black Weekend people want to spend their time buying online. They’re looking for gift recommendations, exclusive deals, product comparisons and reviews. They click on multiple Black Friday ads and go through numerous landing pages. This effort is clearly reflected in […]