How Affiliates Can Capitalize on 11.11 Singles’ Day+The Best Affiliate Programs for 11.11
Understanding Singles’ Day’s Phenomenal Reach
Singles’ Day, held annually on November 11 (hence “11.11”), began as a day for China’s young people to celebrate being single but has morphed into a retail event that dwarfs Black Friday and Cyber Monday combined. Spearheaded by Alibaba, Singles’ Day has exploded in popularity across Asia and beyond. For affiliates, this event represents a global shopping frenzy with billions in sales and massive engagement across categories like electronics, beauty, fashion, and lifestyle. This makes it an ideal day to engage consumers who are actively looking for deals and willing to spend.
Which Countries Celebrate 11.11 Singles’ Day as a Major E-commerce Event?
11.11 Singles’ Day is most popular in China, where it began and is the largest e-commerce event. It’s also celebrated across other Asian countries like Singapore, Malaysia, Indonesia, Thailand, Vietnam, and Philippines, where consumers eagerly anticipate major discounts. In recent years, it has gained traction outside Asia, particularly in Europe and the United States, as more global e-commerce platforms and brands participate, attracting shoppers with exclusive deals and discounts. This growing international appeal reflects the event’s vast potential for affiliates and retailers worldwide.
Why Affiliates Should Tap Into Singles’ Day
Affiliates can benefit immensely from Singles’ Day due to the sheer volume of traffic and conversions. During this period, brands release exclusive products, early-bird deals, and steep discounts, offering high-value propositions for affiliates to promote. Since consumers expect exceptional deals on 11.11, affiliates can align their marketing strategies to highlight discounts and exclusives that appeal to a wide range of shoppers.
To maximize conversions, affiliates should focus on categories where customers are most likely to splurge, such as:
- Electronics and Gadgets: Brands often launch new tech products during this time.
- Fashion and Beauty: A huge driver of Singles’ Day sales, with many shoppers ready to indulge.
- Health and Wellness: Increasingly popular, especially with deals on fitness tech and supplements.
Crafting a Winning Singles’ Day Strategy
Effective strategies can set affiliates apart, enabling them to capture a significant portion of Singles’ Day traffic. Here’s what you can do:
a. Create Urgency With Limited-Time Offers
Consumers are looking for the best deals with a sense of urgency on Singles’ Day. Affiliates can amplify this by creating content that emphasizes limited-time offers and “flash sales.” These quick sales windows are effective in capturing impulse purchases, especially if affiliates use real-time countdowns or reminders in their promotional content.
b. Focus on Mobile-First Promotions
With much of Singles’ Day shopping done via mobile devices, affiliates should ensure their content is optimized for mobile. This includes fast-loading pages, user-friendly design, and clear calls to action. Many shoppers browse on mobile first before finalizing a purchase, so optimizing for mobile is essential to reach these consumers effectively.
c. Personalize Content for Different Markets
Singles’ Day is celebrated across multiple countries and cultures, and affiliates who cater to localized content can increase engagement. For instance, promotional strategies need to be tailored to emphasize specific brands or product categories that perform well in regions like Southeast Asia or Europe. Tailoring messages also means considering cultural preferences and timing promotions based on peak shopping times in different markets.
Leveraging Social Media
Social media has a powerful role in Singles’ Day promotions, particularly in Asia, where platforms like TikTok, Instagram, and WeChat command large audiences. Affiliates can use these platforms to promote flash sales, unboxing experiences, or exclusive deals, potentially reaching millions.
Affiliates should also consider livestreaming as a promotional tool. Livestream shopping has taken off in recent years, with influencers and brand representatives showcasing products live. This creates a shopping environment that mimics the in-store experience, helping to build trust and drive higher conversions.
Emphasize Exclusive Discounts and Early Bird Deals
You can set yourself apart by promoting exclusive discounts or early bird deals available only to their audience. This exclusivity not only drives more traffic to their channels but also boosts conversions by giving consumers a sense of insider access. Our advertisers offer our affiliates unique promo codes, which affiliates can showcase as an “exclusive deal” to attract attention. Check out our blog and our Facebook page to stay tuned for more promos.
Analyze Data to Optimize Campaigns
Data-driven insights can make or break an affiliate’s Singles’ Day success. By analyzing what worked in previous campaigns – such as which products, keywords, or types of content drove the most conversions – affiliates can refine their approach. For example, if certain electronics performed exceptionally well last year, affiliates could prioritize similar products or related accessories this year.
Optimize for SEO and Keywords Related to Singles’ Day
SEO is a key factor for affiliates to attract organic traffic. Utilizing keywords like “Singles’ Day deals,” “11.11 offers,” and “Singles’ Day promo codes” helps capture search interest from consumers actively seeking deals. Crafting blog posts, deal round-ups, and dedicated pages with these keywords can drive substantial traffic from people looking for Singles’ Day promotions.
Additionally, incorporating long-tail keywords such as “best Singles’ Day deals on electronics” can help affiliates rank in more specific searches, attracting highly motivated buyers.
Engage with Email Marketing for Reminders and Follow-Ups
Emails remain one of the highest-converting channels for affiliate marketing. Affiliates can engage subscribers by sending early notifications about upcoming Singles’ Day deals and reminders as the day approaches. A series of emails highlighting specific deals, last-minute flash sales, or exclusive codes can keep the audience excited and engaged.
The Best Affiliate Programs for 11.11
1. Shopee Affiliate Program
Payout: up to 16%
Cookie: 7 days
Hold: 60 – 90 days depending on the GEO
AR: up to 90% depending on the GEO
Deeplinks: ✅
Promo: sale with up to 90% off, free shipping, RM11 million vouchers daily
Timeframe: till Nov. 15, depends on the GEO
2. Strawberrynet Affiliate Program
GEO: Worldwide
Payout: up to 8.4%
Cookie: 30 days
Hold: 30 days
AR: 60%
Deeplinks: ❌
Promo: 8% off with min spend $130, extra coupons
Timeframe: till Nov. 11
3. Trip.com Affiliate Program
GEO: Worldwide
Payout: up to 8%
Cookie: 30 days
Hold: 30 days
AR: 60%
Deeplinks: ❌
Promo: 11.11 Mega Sale for APAC GEOs
Timeframe: Nov. 11 – 14
4. G Star Affiliate Program
GEO: Worldwide
Payout: up to 12%
Cookie: 30 days
Hold: 60 days
AR: 80%
Deeplinks: ✅
Promo: sales in Europe, New Zealand, Australia, US with 22% off
Timeframe:
- Europe
7 Nov: App Preview – Singles Day, 22% Off
8 – 9 Nov: Singles Day, 22% Off
10 – 13 Nov: Singles Day Special, 22% Off + Extra 10%
- Australia & New Zealand
Exclusive Singles Day promotions across Australia and New Zealand, featuring app-only previews and enhanced discounts.
8 – 10 Nov: App Preview – Singles Day, 22% Off Everything
11 – 15 Nov: Singles Day, 22% Off Everything
16 – 17 Nov: Singles Day Special, 22% Off + Extra 11%
- USA
Explore peak season opportunities in the USA, including Singles Day and exclusive Black Friday discounts.
8 – 11 Nov: Singles Day, 22% Off Sitewide + Extra 11% Off with Code
5. Klook Affiliate Program
GEO: Worldwide
Payout: up to 5%
Cookie: 30 days
Hold: 60 days
AR: 76%
Deeplinks: ❌
Promo: 11.11 sale
6. Adidas Affiliate Program
GEO: ID, MY, PH, SG, TH, VN
Payout: 6%
Cookie: 30 days
Hold: 60 days
AR: 30%
Deeplinks: ✅
Promo: 11.11 sale with up to 50% off
7. Photobook Affiliate Program
GEO: AU, CA, ID, MY, NZ, PH, SG, TH, GB, US
Payout: up to 13%
Cookie: 30 days
Hold: 60 days
AR: 76%
Deeplinks: ✅
Promo: 11.11 sale with up to 90% off
Conclusion
For affiliates, Singles’ Day is a remarkable opportunity to drive massive sales. By leveraging limited-time offers, mobile-optimized content, personalized regional approaches, and social media engagement, affiliates can tap into the excitement surrounding 11.11 and connect with a ready-to-buy audience. This strategy, coupled with a strong data-backed approach and creative promotional efforts, can ensure that affiliates make the most out of the world’s largest shopping event.
Are you looking for more offers for the most profitable 11.11? You’re at the right place! 3000+ offers for 180+ GEOs are already waiting for you in our catalog,