What makes your dad a hero?

Across the APAC region, Father’s Day is a moment to honor the strength, love, and dedication of dads and father figures. While traditions vary by country, the heart of the celebration remains the same, showing appreciation through thoughtful gifts, shared moments, and unique experiences.

For affiliates, it’s a prime opportunity to connect with emotionally driven shoppers and promote relevant offers. Need campaign inspiration? We’ve rounded up the top affiliate programs to promote this Father’s Day across APAC!

When is Father’s Day Celebrated in APAC?

Father’s Day dates vary across the Asia-Pacific region, so affiliates have the advantage of a broader promotional window. From June celebrations in countries like Japan and the Philippines to September in Australia and New Zealand, there’s plenty of time to build region-specific strategies.

Popular Father’s Day Dates in APAC:

• Australia, Hong Kong, Malaysia, Philippines, Singapore: June 15th 2025
• New Zealand: September 7th 2025
• Thailand: December 5th 2025 (birthday of the late King Bhumibol)

Trends to Watch:

• Growing popularity of tech, wellness, and DIY products
• Increased demand for personalized and experience-based gifts
• Preference for mobile-optimized shopping and regional e-commerce platforms

1.) Gift Him Timeless Essentials
Accessories like watches, wallets, belts, and colognes remain popular Father’s Day choices across APAC.

Affiliate Idea: Promote Zalora for a curated range of classic men’s accessories in Singapore, Malaysia, the Philippines, and Hong Kong. Charles & Keith also features quality leather goods appropriate for gifting.

2.) Elevate His Tech and Home Experience
Smart gadgets, home tools, and accessories are practical and well-received by tech-minded dads.

Affiliate Idea: Highlight bestsellers from Lazada and Shopee across Thailand, Singapore, Malaysia, the Philippines, and Hong Kong, including home devices, smartwatches, and practical electronics.

3.) Treat Him to Gourmet Convenience
Food delivery offers a flexible and thoughtful way to celebrate, especially for busy families.

Affiliate Idea: Feature Foodpanda e-gift cards or special Father’s Day bundles available in Singapore, Malaysia, the Philippines, Thailand, and Hong Kong.

4.) Give the Gift of Grooming
Skincare and grooming kits are now seen as everyday essentials for modern men.

Affiliate Idea: Partner with Sephora to promote men’s grooming products, including skincare and self-care kits, available in Singapore, Malaysia, the Philippines, and Hong Kong.

5.) Style Him with Confidence
Fashionable and functional clothing resonates well with fathers who value comfort and style.

Affiliate Idea: Promote Zalora’s apparel selection and Charles & Keith’s minimal accessories, both of which perform strongly during Father’s Day campaigns in Singapore, Malaysia, the Philippines, and Hong Kong.

6.) Plan a Memorable Experience
Experience-based gifts such as local travel or family outings are gaining renewed popularity post-pandemic.

Affiliate Idea: Feature Traveloka for hotel bookings and curated experiences across Thailand, Singapore, Malaysia, and the Philippines.

7.) Celebrate His Active Side
From workouts to weekend adventures, activewear and fitness gear make smart gifts.

Affiliate Idea: Promote Adidas SEA’s selection of athletic wear, sneakers, and lifestyle apparel across Thailand, Singapore, Malaysia, the Philippines, and Hong Kong.

8.) Support His Wellness Goals
Health-focused gifts align with growing interest in fitness, recovery, and mental well-being.

Affiliate Idea: Highlight wellness tools and equipment from Lazada and Shopee, including massage devices, fitness bands, and posture supports, available across all six markets.

9.) Make It Personal
Customized items add a meaningful touch and are gaining traction in urban regions.

Affiliate Idea: Leverage Shopee’s broad selection of personalized products, including engraved accessories, printed gifts, and family keepsakes.

10.) Shop Sustainable and Local
Eco-conscious gifting is increasingly important to younger consumers in Southeast Asia and Hong Kong.

Affiliate Idea: Promote sustainable and locally sourced items through Zalora and Shopee, which feature dedicated eco-friendly collections in Singapore, Malaysia, the Philippines, and Hong Kong.

What Makes Dads Feel Appreciated in APAC?

• Gifts that reflect cultural or personal values
• Quality time and shared experiences with family
• Practical tools or tech that enhance everyday life

Fresh Insights for Affiliates

• Over 70% of APAC shoppers prefer mobile-friendly shopping experiences
• Local e-commerce platforms see up to 40% surge in traffic during Father’s Day week
• Experience-based gifts are growing in popularity, especially among Gen Z and Millennial buyers

Pro Tip: Focus on mobile optimization and integrate local payment options to increase conversions across APAC markets. Timing campaigns by country can help you stay relevant and maximize ROI.

Now let’s take a look at some of the best affiliate offers to remind your audience to treat themselves and their loved ones!

Top Affiliate Programs

1.) Zalora Affiliate Program

Zalora is a leading online fashion destination in Southeast Asia, offering a wide selection of apparel, shoes, and accessories from top local and international brands.

Category: Fashion

GEO: Many

Payout: Up to 8%

Type: CPS

Cookie lifetime: 7 day(s)

Hold Period: 90 day(s)

Zalora Affiliate Program (HK)

Zalora Affiliate Program (ID)

Zalora Affiliate Program (MY)

Zalora Affiliate Program (SG)

Zalora Affiliate Program (PH)

2.) Foodpanda Affiliate Program

Foodpanda is a popular online food and grocery delivery platform operating across Asia, known for its fast service and broad restaurant network.

Category: Food Delivery

GEO: Many

Payout: Up to 10%

Type: CPS

Cookie lifetime: 7 day(s)

Hold Period: 60 day(s)

Foodpanda Affiliate Program (MY)

Foodpanda Affiliate Program (SG)

Foodpanda Affiliate Program (PH)

Foodpanda Affiliate Program (HK)

3.) Shopee Affiliate Program

Shopee is one of the largest e-commerce platforms in Southeast Asia and Taiwan, providing a wide range of products from electronics to everyday essentials.

Category: Marketplace

GEO: Many

Payout: Up to 16%

Type: CPS

Cookie lifetime: 7 day(s)

Hold Period: Up to 90 day(s)

Shopee Affiliate Program (MY)

Shopee Affiliate Program (ID)

Shopee Affiliate Program (TH)

Shopee Affiliate Program (SG)

4.) Sephora Affiliate Program

Sephora is a global beauty retailer offering premium cosmetics, skincare, and fragrance products, with a strong presence in the Asia-Pacific region.

Category: Health, Beauty

GEO: Many

Payout: Up to 8%

Type: CPS

Cookie lifetime: 30 day(s)

Hold Period: 60 day(s)

Sephora Affiliate Program (MY)

Sephora Affiliate Program (HK)

Sephora Affiliate Program (SG)

5.) Traveloka Affiliate Program

Traveloka is a leading travel and lifestyle platform in Southeast Asia, offering flight bookings, hotel reservations, and experience-based services.

Category: Travel

GEO: Many

Payout: Up to 7%

Type: CPS

Cookie lifetime: 14 day(s)

Hold Period: 40 day(s)

Traveloka Affiliate Program (SG)

Traveloka Affiliate Program (ID)

Traveloka Affiliate Program (MY)

Traveloka Affiliate Program (JP)

Traveloka Affiliate Program (PH)

Traveloka Affiliate Program (AU)

Traveloka Affiliate Program (TH)

Traveloka Affiliate Program (VN)

6.) Charles & Keith Affiliate Program

Charles & Keith is a Singapore-based fashion brand known for stylish and affordable footwear, bags, and accessories with a global customer base.

Category: Fashion

GEO: Many

Payout: Up to 8%

Type: CPS

Cookie lifetime: 10 day(s)

Hold Period: 70 day(s)

Charles & Keith Affiliate Program (MY)

Charles & Keith Affiliate Program (SG)

Charles & Keith Affiliate Program (HK)

Charles & Keith Affiliate Program (AU)

7.) Lazada Affiliate Program

Lazada is a major e-commerce platform in Southeast Asia, offering an extensive product range from electronics and fashion to household goods.

Category: Marketplace

GEO: Many

Payout: Up to 60%

Type: CPS

Cookie lifetime: 30 day(s)

Hold Period: 45 day(s)

Lazada Affiliate Program (MY)

Lazada Affiliate Program (SG)

Lazada Affiliate Program (TH)

Lazada Affiliate Program (PH)

8.) Adidas SEA Affiliate Program

Adidas SEA is the regional division of the global sportswear brand, offering high-performance athletic apparel, footwear, and accessories tailored to Southeast Asian markets.

Category: Fashion, Footwear

GEO: Many

Payout: 6%

Type: CPS

Cookie lifetime: 30 day(s)

Hold Period: 90 day(s)

Final Thoughts

Father’s Day in the APAC region is a unique celebration that reflects the diverse cultures and values across this dynamic part of the world. Whether it’s a heartfelt gift, a family outing, or a meaningful experience, the holiday provides affiliates with a golden opportunity to connect with consumers in a way that resonates on a personal level.

From high-tech gadgets and stylish accessories to wellness gifts and local treasures, the right affiliate promotions can help families express their gratitude in ways that feel authentic and memorable.

The key? Tailor your offers to reflect the diverse traditions and preferences of dads across APAC. Whether it’s a personalized gift in Singapore, an outdoor adventure in Australia, or a tech gadget in Japan, your campaigns should reflect the deep admiration and respect families have for their fathers.

So, don’t miss out, optimize your promotions now and make this Father’s Day in APAC your most successful yet!