Top 10+ Affiliate Programs for Valentine’s Day

Published : 26 Jan 2023   author : Irina

Love is in the air! And not only that! Also…money! Because it’s this time of year when people buy all kinds of gifts to show their special ones how appreciated they’re, and here is another great marketing event to encourage your users to buy more. This is exactly why we love affiliate marketing – it is in step with ecommerce and it can be used for so many shopping events! Let’s see why St Valentine’s Day is worth your attention as an affiliate marketer, and of course top 10 affiliate programs are already waiting for you! 

Valentine’s Day in numbers

Although historically Valentine’s Day was mostly a Western holiday celebrated in the US, Canada, Mexico, the United Kingdom, France and Australia, nowadays it has definitely gone global. Not only North America and Europe go big for it, China, Singapore, Japan, South Korea, African countries love this celebration of love. According to a survey by Ipsos in 2022,  more than 50% of all adults who are married, partnered, engaged, or involved in a romantic relationship across 28 countries, were planning to celebrate Valentine’s Day. 

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The results of the survey on how likely people are to celebrate Valentine’s Day in 2022

Source: Ipsos

We can clearly see from that survey that a good half of the world definitely celebrates this day to a different extent, which means more chances to make some good money in a variety of countries.  

Hong Kong and United Kingdom are the most lavish regions in terms of Valentine’s Day expenditure with the US and most of European countries being in the top too.

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Average expenditure on Valentine’s Day gifts among consumers in selected countries worldwide in 2021

Source: Statista

Valentine’s Day is the fifth largest consumer spending event in the United States after the winter holidays and Mother’s Day. According to Statista, Valentine’s Day spending in the US alone reached approximately 24 billion U.S. dollars in 2022. This is an increase of about 2 billion dollars from 2021. When asked whether they were planning to celebrate Valentine’s Day in 2022, just over half of U.S. survey respondents stated they would. 

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Total expected Valentine’s Day spending in the United States from 2009 to 2022

Source: Statista

In the United Kingdom, Valentine’s Day spending is predicted to jump to 990 million British pounds in 2022, marking an increase of nearly 15% compared to the previous year. Since 2017, overall expected spending has increased by just over 300 million British pounds.

What do people buy and how much do they spend?

  • Approximately 70% of surveyed Americans between the ages of 18 and 24 said they planned to buy candy as a gift for another. Confectionery was one of the top choices for all age groups with flowers and greeting cards being likewise popular options

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Type of gifts Americans planned to buy for Valentine’s Day in the US in 2022, by age group

Source: Statista

  • About 15% of surveyed Americans stated that the ideal Valentine’s Day gift to receive would be some sort of experience, e.g., an event or movie tickets. 
  • 10% of surveyed Americans indicated that they would be happy to receive clothing. (Source: Statista)
  • People are estimated to have spent $23.9 billion on Valentine’s Day in 2022 up from $21.8 billion in 2021 and the second-highest year on record.
  • At-home celebrations are no longer in the top five most popular ways of spending for the holiday, as people are eager to spend this holiday eating out in restaurants or being engaged in another leisure activity. A special meal, a trip or participating in a new experience are highly desired by more people than it was only a year ago. No wonder here: pandemic made it so obvious that experiences are more memorable than things, and of course people are hungry for spending time out of home. In the US in 2022 31% were planning to spend an evening out, which is up from 24% in 2021 and just slightly below pre-pandemic numbers. (Source: Forbes, Prosper Insights)

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Valentine’s Day celebration plans among consumers worldwide in 2021 and 2022

Source: Statista

  • 31% of the survey’s respondents admit that, at some point in time, they’ve spent more than they could afford on a special someone on Valentine’s Day – and that was in an effort to impress them. (LendingTree survey)

Expenditure trends for Valentine’s Day 2023

  • Candies, flowers, greeting cards
  • Home decorations
  • Jewelry
  • Clothing
  • Restaurants, cinemas, activities
  • Products for adults

Top 10 Affiliate Programs for Valentine’s Day


1. Marriott International Affiliate Program

Type: CPS

Payout: up to 5%

Cookie lifetime: 7 days

2. Radisson Blu Hotels Affiliate Program 

Type: CPS

Payout: 4%

Cookie lifetime: 30 days

3. Etihad Airways Affiliate Program (EXCLUSIVE)

Type: CPS

Payout: 1.5%

Cookie lifetime: 30 days

Tickets for events

4. Vivid Seats Affiliate Program

Type: CPS

Payout: 2%

Cookie lifetime: 30 days


5. Missoma Affiliate Program

Type: CPS

Payout: up to 7%

Cookie lifetime: 14 days


6. Strawberrynet Affiliate Program

Type: CPS

Payout: 10%

Cookie lifetime: 30 days

7. Foreo Affiliate Program

Type: CPS

Payout: 7%

Cookie lifetime: 60 days

Clothing and accessories

8. Lazada Affiliate Program (Singapore)

Type: CPS

Payout: up to 12%

Cookie lifetime: 30 days

Promo: best Deals as low as $29

When: till Feb.10

9. Fossil Affiliate Program

Type: CPS

Payout: 8%

Cookie lifetime: 30 days

10. Yoox Affiliate Program

Type: CPA

Payout: 5.6%

Cookie lifetime: 30 days

11. DHgate Affiliate Program

Type: CPS

Payout: up to 15%

Cookie lifetime: 30 days

12. Dresslily Affiliate Program

Type: CPS

Payout: up to 10%

Cookie lifetime: 30 days


13. LELO Affiliate Program

Type: CPS

Payout: 3.9%

Cookie lifetime: 30 days


Whether you love it or hate it, Valentine’s Day is the year’s first major holiday and a massive opportunity for ecommerce brands and therefore for you – affiliate marketer. Watch out for the preferences of your audience, as well as for the promos of the relevant brands, and the influx of visitors is guaranteed. 

By the way, we have 2000+ offers in all profitable verticals from 180+ countries, and we’re constantly adding even more affiliate programs, so you can easily find the best ones for your audience here!