The Best Affiliate Programs for Singles Day 2023

Published : 31 Oct 2023   author : Irina

Screenshot 2023 11 07 at 11.54.38In the bustling world of eCommerce, few shopping events rival the excitement and opportunity of Singles Day.

Originating in China and now celebrated worldwide, Singles Day on November 11th has become a colossal online shopping extravaganza. With billions of dollars in sales and a wave of discounts and promotions flooding the digital landscape, it’s no wonder that savvy marketers and affiliate enthusiasts are eagerly looking for their piece of the Singles Day pie.

If you’re an affiliate marketer and you’re looking to make the most out of this shopping phenomenon, you’re in the right place. In this article, we’ll uncover the best affiliate programs tailor-made for Singles Day, allowing you to leverage this annual shopping spree to its fullest potential.

From top-tier e-commerce giants to niche retailers with irresistible deals, we’ve prepared the affiliate programs that promise to turn Singles Day into a payday. Also, read it to the end to know some useful tips to get the most out of this sales event in 2023. 

If you’re still hesitating about preparing campaigns for this event, just take a look at some of the key insights for Singles Day last year. Check out this guide with more in-depth data on Singles Day. 

11.11 aka Singles Day quick facts

Sales rose on Singles Day sales compared to a regular day

  • Across Southeast Asia sales increased 205% on 11.11.2022 compared to October 11-17.
  • Sales increased 263% in Singapore, 131% in Indonesia, and 79% in Vietnam during Singles Day sales compared to a similar period in October.

Purchases on apps skyrocketed

  • Purchases on apps increased 234% on 11.11 compared to October 11-17.
  • Purchases on desktop increased 231% compared to a similar period in October.
  • Transactions carried out through Mobile increased 189%.

Marketplaces and big brands are ultimate shopping destinations

  • Shopee, Zalora, Adidas, Nike were leading the list of stores and brands that constituted top choice for a lot of people in the region on this day.

Now, continue reading about high-converting affiliate programs you can sign up for prior to Singles Day in 2023. 

1. Shopee Affiliate Program

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Shopee is one of the leading eCommerce platforms in Southeast Asia and Taiwan. 

Here one can buy a wide range of products, including electronics, fashion, beauty products, home and living items, and more. Shopee is going big on Singles Day, so you can’t go wrong with its offers!

Type: CPS

Payout: up to 16%

Cookie lifetime: 7 days

GEO: MY, ID, SG, TH

Shopee ID

Promo for ID GEO: new 11.11 banners, a landing page for Singles Day promotions

Period: till Nov. 11

Shopee TH

Promo for TH GEO: discount code for up to 50% off, landing page.  

Period: prehype will start on Nov. 6 – 10, the sales days – Nov. 11-15

Shopee SG

Promo: $350 Cashback, up to 50% off vouchers, landing page. Check the details.

Period: till Nov.13

2. Blibli Affiliate Program

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Blibli is one of the biggest eCommerce platforms in Indonesia. It is known for its wide range of products and services, offering everything from consumer electronics and fashion to groceries and travel bookings. Keep an eye on Blibli for their amazing Singles Day’s deals!

Type: CPS

Payout: up to 5.2%

Cookie lifetime: 7 days

GEO: ID

Promo: – 11, 000 off  with the exclusive promo code BLI-INDOLEADS1123 for new users with a minimum spend of 110,000. Exceptions apply, please check details in the offer description.

Period: Nov. 11-30

3. Charles&Keith Affiliate Program

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Charles & Keith is a popular fashion brand that specializes in women’s footwear, bags, and accessories. Founded in 1996 by Charles Wong and Keith Wong in Singapore, the brand has since gained international recognition for its stylish and affordable products. Charles & Keith’s product range includes a wide variety of shoes, such as heels, flats, boots, and sandals, as well as an extensive collection of handbags, wallets, sunglasses, jewelry, and other fashion accessories. They never miss on 11.11 opportunities, and so shouldn’t you!

Type: CPS

Payout: up to 7%

Cookie lifetime: 10 days

GEO: SG

Promo: up to 50% off selected items. Exceptions apply, please check details in the offer description.

Period: from Nov. 7 2023, 00.00 (GMT+8) to Nov. 14 2023, 23.59 (GMT+8).

4. Strawberrynet Affiliate Program

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Strawberrynet is an online retailer that specializes in beauty and skincare products. It offers a wide range of cosmetic and skincare products from various brands, including makeup, fragrances, skincare products, and haircare items. Strawberrynet always prepares something special for the Singles Day!

Type: CPS

Payout: 12%

Cookie: 30 days

GEO: worldwide (exceptions apply)

Promo: 10% off with a promo code, extra 25% off on selected brands, buy 1 get 1 free campaign, landing page. Exceptions apply. Check the details in the offer description.

Period: mostly till Nov. 30, some end on Nov. 12.

5. Zaful Affiliate Program

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Zaful is an online fashion retailer that specializes in affordable and trendy clothing, accessories, and swimwear. The company is based in Hong Kong and offers a wide range of clothing items for women, including dresses, tops, bottoms, outerwear, and activewear, as well as a variety of fashion accessories such as jewelry, bags, and shoes. There are always some delicious deals for Singles Day and BFCM.

Type: CPA

Payout: 10%

Cookie: 60 days

GEO: many

Increased payout: +5% to the payout in November

Promo for 11.11: up to 70% OFF 

Period: Nov.1 – 12

Check the details and promo codes on the offer page closer to the dates of events.

6. AliExpress Affiliate Program (Worldwide)

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AliExpress is an online retail platform that is part of the Alibaba Group, a large and well-known Chinese conglomerate. It serves as a marketplace for businesses and individuals to sell a wide range of products to customers all over the world. AliExpress is huge on Singles Day! Well, as it’s originally a Chinese shopping festival, so this marketplace knows how to treat their customers for this shopping extravaganza event.

Type: CPS

Payout: up to 9%

Cookie: 3 days

GEO: worldwide (exceptions apply)

Promo: up to 30% off, check the details in the offer page

7. Ferns N Petals Affiliate Program

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Ferns N Petals (FNP) is a well-known Indian company that specializes in providing a wide range of gifting and floral services. The company was founded in 1994 and has grown into one of the largest and most popular gifting and flower delivery companies in India and in other SEA countries, including Singapore.

Type: CPS

Payout: 10%

Cookie: 1 day

GEO: SG

Promo: Diwali campaign

Period: till Nov.13

8. Lenovo Affiliate Program

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Lenovo is a multinational technology company headquartered in Beijing, China, and Morrisville, North Carolina, USA. It is one of the world’s largest and well-known technology manufacturers, with a focus on producing a wide range of hardware and software products.

Type: CPS

Payout: up to 5%

Cookie: 30 days

GEO: TH

Promo: up to 50% off for selected items, landing pages.

Period: Oct. 25 – Nov. 13

9. Puma Affiliate Program

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Puma is a legendary brand that designs and manufactures athletic and casual footwear, apparel and accessories. Puma always goes big for 11.11 in SEA.

Type: CPS

Payout: 7.8% only from Oct. 3 2023 – Jan. 3 2024

Cookie lifetime: 30 days

GEO: MY, PH

Promo: extra 40% off sitewide, exceptions apply 

10. Adidas Affiliate Program

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Adidas has a significant presence in both Singapore and Indonesia. People love their clothing, shoes and accessories, and Singles Day deals here are always one of the sweetest. Don’t miss out on them!

Type: CPS

Payout: 6%

Cookie lifetime: 30 days

GEO: ID, SG

Promo: multiple campaigns

11. Lazada Affiliate Program

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Lazada is another leading eCommerce platform in the region. Here anyone can shop for a wide range of products, including electronics, fashion, beauty products, home and living items, consumer goods, and more – all at one place. Lazada never misses to participate in Singles Day, so shouldn’t you!

Type: CPS

Payout: up to 15.75%

Cookie lifetime: 30 days

GEO: SG, TH

Promo: multiple campaigns

12. Zalora Affiliate Program

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Zalora is an online fashion retailer in Southeast Asia almost every local knows or at least heard of. The store focuses on fashion and clothing, offering a wide range of apparel, footwear, accessories, and beauty products. They always prepare something special for a Singles Day, and this is tremendous opportunity for you as a publisher!

Type: CPS

Payout: up to 8%

Cookie lifetime: 7 days

GEO: ID, MY, HK, SG, PH

Promo: multiple campaigns

13. Codashop Affiliate Program

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Codashop is an online platform that specializes in providing a convenient and secure way for users to purchase various digital content and in-game items for popular mobile and online games. Gaming is definitely one of the hottest verticals now, and this offer has been converting crazily! Keep an eye out for their Singles Day’s promotions!

Type: CPA

Payout: up to 5%

Cookie lifetime: 30 days

GEO: BD, BR, KH, CA, HK, ID, JP, KR, MY, MX, MM, NL, PK, PH, SG, ES, TH, TR, GB, US, VN

Promo: multiple campaigns

14. DHGate Affiliate Program

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DHgate is an online eCommerce platform based in China that is known for connecting international buyers with Chinese suppliers, manufacturers, and wholesalers who offer a wide range of products at competitive prices. It’s a great place for wholesale purchases, and they offer some amazing deals for Singles Day, so your audience won’t be disappointed for sure.

Type: CPS

Payout: up to 15%

Cookie lifetime: 30 days

GEO: worldwide

Promo: multiple campaigns

15. Mothercare Affiliate Program

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Mothercare is a British retail brand that specializes in products for expectant mothers, infants, and young children. Baby and maternity essentials are among one of the most popular products in the region, that’s why you can’t go wrong with the Mothercare offer. Singles Day here is always celebrated with some amazing deals and promotional activities.

Type: CPS

Payout: up to 9%

Cookie lifetime: 30 days

GEO: ID

Promo: multiple campaigns

16. New Chic Affiliate Program

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New Chic is an online store which focuses on the fast fashion segment for women. Hundreds of thousands of women worldwide shop here regularly, and the company is very generous with their customers by launching a variety of deals throughout the year, and Singles Day is not an exclusion!

Type: CPS

Payout: up to 24%

Cookie lifetime: 30 days

GEO: worldwide

Promo: multiple campaigns

17. YOOX Affiliate Program

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YOOX is an Italian online fashion retailer that focuses on offering a curated selection of clothing, accessories, and lifestyle products from leading fashion designers, luxury brands, and emerging designers. They always offer amazing discounts and deals on Singles Day, that’s why if your audience is into brands – this is your offer!

Type: CPS

Payout: 3%

Cookie lifetime: 30 days

GEO: AU, BN, HK, IN, ID, KR, MO, MY, NZ, PH, SG, TW, TH, VN

Promo: multiple campaigns

Killer Tips To Increase Affiliate Sales During Singles Day in 2023

1. Properly optimize your sales related content pages

  • Format the posts so they are clear and readable.
  • Add one clear CTA for each deal.
  • Instead of creating new special pages every year, update your old pages. Google obviously gives priority to old but refreshed content. Plus, you get to leverage your old rankings for that page every year without having to build new backlinks etc.

2. Use email marketing to the maximum

  • Make your email message valuable for your audience instead of just aggressive push sales.
  • Analyze what your email recipients need, what will make them open your email, instead of just using another cliche template.

3. Write detailed reviews and posts

  • Make your posts truly valuable for your audience: if you’ve used the products or services you recommend, highlight the benefits of it, how this product/service actually helped you. 
  • Encourage your audience to purchase by providing hints on how this product/service can benefit them or how it can resolve their pain points.

 4. Leverage Youtube

  • Youtube is the second largest search engine in the world, the amount of traffic it gets is just mind-blowing. If you’re doing reviews, use this platform for your benefits, because this is one of the first places where people go when they’re looking for a review. Hesitate to show your face? No problem! Faceless Youtube videos are the same if not even more popular.

5. Stand out from crowd

  • Give your audience a reason to buy from your affiliate links by offering them a true value: free guides, eBooks, courses and other digital products. Everyone is looking for their benefits, so this is your chance to become truly useful for your audience and even expand your reach: deals always attract new people.

Conclusion

Singles Day is a tremendous opportunity for affiliate marketers with audiences in Southeast Asia. Join our affiliate programs, leverage our tips and get prepared well in advance and rock this 11.11 like never before!