The Best Affiliate Programs for Chinese New Year 2024
Chinese New Year, also known as Lunar New Year or Spring Festival, is widely celebrated across various countries and territories, especially in Southeast Asia. The festival is based on the lunar calendar and typically falls between late January and mid-February. This year, the celebration falls on February 10.
As Chinese New Year beckons, companies and affiliates are gearing up to ride the wave of festive spending and capitalize on the spirit of renewal and prosperity that accompanies this auspicious occasion. This period presents a unique opportunity for affiliates to strategically align their marketing efforts with products and services that resonate with Lunar New Year celebrations.
Affiliate marketing, a dynamic and ever-evolving field, is all about connecting consumers with products they need and desire. The approaching Lunar New Year festivities open up a treasure trove of opportunities for marketers to tap into the celebratory mood and cater to the diverse needs of consumers gearing up for the traditional holiday.
Why is affiliate marketing prior to Chinese New Year so beneficial?
Lunar New Year, celebrated by millions around the world, is not only a time for cultural observance but also a period of heightened consumer spending.
Families prepare for the festivities by purchasing decorations, gifts, clothing, and various other items that symbolize good luck and prosperity. Affiliates can strategically position themselves to meet these consumer needs and benefit from the increased demand during this season.
The festive season is characterized by a surge in online shopping, providing affiliate marketers with a vast audience hungry for New Year essentials. From traditional clothing to decorations and gifts, the market is ripe for affiliates who can effectively promote products that align with the Lunar New Year theme.
Where is Lunar New Year celebrated?
While it is most prominently associated with Chinese culture, other Asian communities and countries also observe Lunar New Year. Here are some of the key regions and countries where Lunar New Year is celebrated:
China: Lunar New Year is a major celebration in China, marked by extensive family gatherings, festive meals, dragon and lion dances, fireworks, and the iconic red lantern decorations.
Hong Kong: The people of Hong Kong celebrate Lunar New Year with a blend of traditional customs and modern festivities, including parades, fireworks, and the famous International Chinese New Year Night Parade.
Taiwan: Lunar New Year, known as the “Spring Festival” in Taiwan, is celebrated with family reunions, traditional meals, and various cultural activities.
Singapore: Lunar New Year is a significant event in Singapore, marked by lively street decorations, festive markets, and cultural performances. The Chingay Parade is a highlight of the celebrations.
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Malaysia: Lunar New Year, or Chinese New Year, is widely celebrated in Malaysia, especially in areas with a significant Chinese population. Festivities include family reunions, temple visits, and vibrant street decorations.
Vietnam: Known as Tet Nguyen Dan in Vietnam, Lunar New Year is celebrated with family gatherings, traditional foods, and the custom of giving and receiving lucky money in red envelopes.
South Korea: While the main traditional New Year celebration in South Korea is Seollal, which follows the lunar calendar, Lunar New Year is still observed, with families coming together for special meals and ancestral rituals.
Japan: While Japan primarily celebrates the New Year on January 1st, some communities, particularly those with Chinese and Korean cultural influences, also observe Lunar New Year.
Indonesia: Lunar New Year is celebrated in areas with a significant Chinese population, such as Jakarta and other cities, with family reunions, traditional performances, and festive decorations.
Thailand: The Chinese community in Thailand celebrates Lunar New Year with cultural events, parades, and traditional activities, especially in cities like Bangkok.
Also, keep in mind that in addition to the above countries, Lunar New Year is also celebrated in North America, as well as in European countries where there are big communities of ethnic Chinese. These celebrations often vary in their specific customs and traditions, but the common thread is the joyous spirit of welcoming the new year and wishing for prosperity, good fortune, and happiness.
Strategies for Successful Affiliate Marketing
- Identify Trending Lunar New Year Products
Conduct market research to identify trending products associated with Lunar New Year celebrations. This could include traditional clothing, festive decorations, and gifts symbolizing good fortune. Aligning your marketing strategy with these trends will ensure your campaigns resonate with the audience.
- Create Engaging Content
Develop content that speaks to the significance of Lunar New Year and highlights the value of the products you’re promoting. Engaging blog posts, social media updates, and visually appealing content can capture the attention of potential customers, encouraging them to make purchases through your affiliate links.
- Utilize Social Media Channels
Leverage the power of social media platforms to reach a wider audience. Create targeted ads, share engaging content, and participate in relevant conversations within social media communities. Influencer collaborations can also amplify your reach during this festive season.
- Optimize for Mobile
Given the increasing trend of mobile shopping, ensure that your affiliate marketing campaigns are optimized for mobile users. A seamless and user-friendly mobile experience can significantly enhance conversion rates.
- Offer Exclusive Deals and Discounts
Work with affiliate programs that offer exclusive deals and discounts for Lunar New Year. Promoting special offers will attract cost-conscious consumers looking to make the most of their festive budget.
How to make your Lunar New Year ads stand out?
1. Leverage family values theme
Lunar New Year is all about family, so showcase the familial values and the bond between friends. One of the great ideas for your creatives can be the concept of sharing meals with family and friends.
2. Red is the new black (at least during this occasion)
Red is the main color of Lunar New Year, it symbolizes luck and prosperity. So make sure to use red color as much as you can, and surely don’t forget about red envelopes – you can introduce special promotions or discounts with a red envelope theme. For example, customers could receive a virtual red envelope with a surprise discount code in the email.
3. Be mindful of local traditions and culture
When you set a campaign for a particular GEO, always keep in mind the traditions of the local community. That’s why you should do your little research prior to the holiday to avoid controversial topics, and touch upon exactly the right aspects to stir up your audience’s emotions.
4. Be creative
It’s the best time to be fun (but not offensive), emotional and inspiring with your creatives – combine it wisely with the idea of family reunion, and you’re all set!
What do people in Southeast Asia buy for Lunar New Year?
Food products/services are traditionally one of the biggest expenditure items:
- Fresh fruits and vegetables
- Sweet snacks & Confectioneries
- Non-alcoholic beverages
Personal care and relevant services are always in demand prior to the occasion:
- Hair cut/styling
- Facial treatments
- Body treatments (e.g. waxing, toning)
- Nails (i.e. manicure, pedicure, nail art)
- Eyelash curling/extension
In the entertainment/leisure activities segment the spending is mostly in these categories:
- Domestic travel/staycations
- Movie tickets
- Streaming services
Source: Milieu
The Affiliate Programs Tailored for Your Lunar New Year Success
E-Commerce
1. Shopee Affiliate Program
Type: CPS
Payout: up to 16%
Cookie duration: 7 days
Landing Pages: ✅
Deeplink: ✅
Promo for SG GEO:
- 50% OFF Prosperity Picks (12PM Daily)
- Free Next Day Delivery
- 88% Cashback Shopee LIVE
Period: till Feb.12, 2024
2. Charles&Keith Affiliate Program
Type: CPS
Payout: up to 8%
Cookie duration: 10 days
Landing Pages: ✅
Deeplink: ✅
Promo for SG GEO: 2024 Lunar New Year collection
Period: till Feb.12, 2024
3. Puma Affiliate Program
Type: CPS
Payout: 6%
Cookie duration: 30 days
Landing Pages: ✅
Deeplink: ✅
Promo for MY and SG GEOs: 30% off
Promo for PH GEO: 20% off
Period: till Feb.19, 2024
Promo for TH GEO: 488 THB off with the minimum spend of 2,888 THB
Period: till Feb.12, 2024
4. Adidas Affiliate Program
Type: CPS
Increased payout: 15%
Cookie duration: 30 days
GEO: ID, SG
Landing Pages: ✅
Deeplink: ✅
Promo: buy 2 get 30% off (normal and outlet)
Period: till Feb.14, 2024
5. Strawberrynet Affiliate Program
Type: CPS
Payout: up to 8%
Cookie duration: 30 days
GEO: Worldwide (Exclusions apply)
Landing Pages: ✅
Deeplink:❌
Promo: buy 1 get 2 free with a promo code SBNB1F2NB
Period: till Feb.18, 2024
6. British Council Affiliate Program
Type: CPS
Payout: up to £25.20
Cookie duration: 30 days
GEO: Worldwide
Landing Pages: ✅
Deeplink:✅
Promo: 20% discount on Gold & 30% discount on Platinum for the first 3 months
Period: till Feb.23, 2024
7. Aliexpress Affiliate Program
Type: CPS
Payout: up to 9%
Cookie duration: 3 days
GEO: Worldwide (Exceptions apply)
Landing Pages: ✅
Deeplink: ✅
8. Alibaba Affiliate Program
Type: CPS
Payout: 7%
Cookie duration: 15 days
GEO: Worldwide (Exceptions apply)
Landing Pages: ✅
Deeplink: ❌
9. DHGate Affiliate Program
Type: CPS
Payout: up to 15%
Cookie duration: 30 days
GEO: Worldwide
Landing Pages: ✅
Deeplink: ✅
10. LightInTheBox Affiliate Program
Type: CPS
Payout: 1%
Cookie duration: 30 days
GEO: Worldwide
Landing Pages: ✅
Deeplink: ❌
11. 11street Korea Affiliate Program (EXCLUSIVE)
Type: CPS
Payout: up to 1.05%
Cookie duration: 1 day
GEO: KR
Landing Pages: ❌
Deeplink: ❌
12. New Chic Affiliate Program
Type: CPS
Payout: up to 20%
Cookie duration: 30 days
GEO: Worldwide (Exceptions apply)
Landing Pages: ✅
Deeplink: ✅
13. Lazada Affiliate Program
Type: CPS
Payout: up to 7%
Cookie duration: 30 days
GEO: MY
Landing Pages: ✅
Deeplink: ✅
14. Blibli Affiliate Program
Type: CPS
Payout: up to 5.2%
Cookie duration: 7 days
GEO: ID
Landing Pages: ✅
Deeplink: ❌
15. King Power Affiliate Program
Type: CPS
Payout: 4%
Cookie duration: 30 days
GEO: TH
Landing Pages: ✅
Deeplink: ✅
16. Yoox Affiliate Program
Type: CPS
Payout: 3%
Cookie duration: 30 days
GEO: AU, BN, HK, IN, ID, KR, MO, MY, NZ, PH, SG, TW, TH, VN
Landing Pages: ✅
Deeplink: ❌
17. Fossil Affiliate Program
Type: CPS
Payout: 8%
Cookie duration: 30 days
GEO: AU
Landing Pages: ✅
Deeplink: ✅
Travel
18. Klook Affiliate Program
Type: CPS
Payout: up to 5%
Cookie duration: 30 days
GEO: Worldwide
Landing Pages: ✅
Deeplink: ❌
19. Trip.com Affiliate Program
Type: CPS
Payout: up to 8%
Cookie duration: 30 days
GEO: Worldwide
Landing Pages: ✅
Deeplink: ✅
20. AirAsia Affiliate Program
Type: CPS
Payout: up to 1.5%
Cookie duration: 30 days
GEO: Worldwide
Landing Pages: ✅
Deeplink: ✅
21. Airpaz Affiliate Program
Type: CPS
Payout: 1%
Cookie duration: 30 days
GEO: Worldwide
Landing Pages: ❌
Deeplink: ❌
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Wrapping It Up
As the Lunar New Year approaches, affiliates have a unique opportunity to tap into the celebratory spirit and boost their income. By strategically aligning their efforts with products and services relevant to the festivities, affiliates can effectively connect with consumers looking to make meaningful purchases during this auspicious season.
With the right approach, you can not only contribute to the joy of Lunar New Year celebrations but also enjoy a prosperous start to the year by capitalizing on the increased consumer demand.
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