POSTED ON : 10 Sep 2021   BY : Irina

Bargain, deal, sale – these words sound like a melody for any shopper around the world. And not only shoppers are happy about it, we, affiliate marketers, are excited too. The last quarter of 2021 is already here and that means the approach of the biggest shopping events – Black Friday and Cyber Monday!   

What is Black Friday and Cyber Monday

Black Friday is the biggest retail sales day in the United States, which happens the day following the Thanksgiving Day holiday on the last Thursday in November. It is often regarded as the unofficial start of the holiday shopping season. Cyber Monday, the Monday after Black Friday, is a 24-hour online shopping event that was created by retailers to encourage people to do their shopping online and is now seen as an extension of the Black Friday sales. Black Friday and Cyber Monday are often referred to as Thanksgiving weekend. 

Traditionally Black Friday has been more about offline shopping, while Cyber Monday is truly about eCommerce. In 2020, the pandemic-driven shift towards online shopping accelerated the growth of eCommerce. Retail brands had to quickly adapt to these changes and strengthen their digital presence as never before to attract consumers. So now, both Black Friday and following it Cyber Monday are observed almost equally by most online retailers. 

Shopping extravaganza

According to Adobe Digital Insights, in the U.S. in 2020 total eCommerce sales over the entire Thanksgiving weekend amounted to $34.4 billion, with Cyber Monday alone accounting for $10.8 billion of that number. That makes 2020 Cyber Monday the biggest online shopping day in U.S. history. The scale of Cyber Monday has been growing steadily: while in 2016 online spending accounted for $3.45 billion, in 2020 this number was almost tripled. This year according to BlackFriday Portal, the total spending is predicted to be over $11.8 billion.

Not only U.S. records have been shattered by consumers activity during this period. According to Parcelmonitor, in Europe Black Friday and Cyber Monday is no doubt one of the biggest shopping events. Black Friday has been growing in Europe over the past few years, and the event saw strong increases across the region in 2020. As Criteo reports, when compared to October, it generated +165% sales, and significant sales spikes in all EMEA markets, from +33% in Slovakia to + 512% in Saudi Arabia. Greece, Belgium, Slovakia, and Austria saw the biggest year-over-year increases, with +91%, +76%, +73%, and +70%, respectively. 

Though not nearly as popular as Singles’ Day, Black Friday has started growing its influence in APAC too. Several markets experienced a sales increase vs. October, including Hong Kong (+247%), Singapore (+197%), New Zealand (+194%), and Australia (+156%).

Black Friday Affiliate Marketing Strategy

With Black Friday just around the corner, affiliate marketers try to make the most of it. There are thousands of Black Friday advertising ideas, but you should use only those that can be applied to your niche and audience. 

We advise you to start preparing in advance. The best Black Friday Affiliate marketing strategy as well as Cyber Monday Affiliate marketing strategy is to get prepared well beforehand. If you just turn up a day or two before it you can be disappointed. Instead, it’s time to get strategic and plan your attack plan. So here are the three steps you can’t skip:

  1. Find the best offers. You need to get a list of good offers ready in advance before the big day. Although some offers will only be live on Black Friday for short periods of time, you can test out similar offers on different traffic sources to work out if an offer is actually good for your audience. 
  2. Find the gift ideas. For millions of people it’s a pain to have to think of a suitable gift, that’s why a webpage with a list of suggestions will definitely come in handy. Look at your offers and see if you can put together some gifts to recommend.
  3. Identify your best source of traffic. After getting ready with the list of offers, you should find out what traffic sources respond best to these programs. Not all traffic will respond the same way to your offers and so you need to test which traffic sources are more effective. To do this you need a good tracker and start with more broad targeting.

Top 10 affiliate programs

Now let’s dive into our Black Friday Deals guide and see which offers are going to smash your affiliate goals this year!

1. Shein Affiliate Program

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Shein is one of the most famous Chinese stores offering fast fashion to people worldwide. Here one can shop for trendy pieces of clothing for the whole family, all at the most affordable prices with free shipping on orders over a specified sum. Here women of all body types can find outfits for any occasion possible. The curve and plus size section has become especially popular and is regularly updated with new apparel.

Shein is known for focusing primarily on women’s fashion trends, but the store has massively expanded its selection of clothing to men’s and kids’ collections. Also, the company offers beauty products and home decor. 

Boost your Black Friday affiliate sales with Shein! Sign up here and make this year’s Black Friday unforgettable. 

Commission rate: 8.5%

2. Canva Affiliate Program

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Canva is a graphic design platform, used to create social media graphics, presentations, posters, documents, and other visual content. Users can create any type of visual content on their website or app. There are thousands of templates to choose from, so anyone can find the needed ones for their professional goals or just for personal use. 

The service offers basic features for free, but most users prefer buying subscriptions like Canva Pro and Canva for Enterprise for additional functionality. Users can also pay for physical products to be printed and shipped.

Sign up for Canva right now and start preparing for your big holiday season sales!

Commission rate: 20-80%

3. Aliexpress Affiliate Program

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Aliexpress doesn’t need an introduction, because this Chinese eCommerce giant has gained wide popularity among all avid online shoppers around the world. Aliexpress offers a truly impressive selection of goods in tens of categories: clothing, shoes, accessories, homeware, all kinds of electronics, goods for kids, and more. 

Almost every item sold here is a bargain thanks to its price policy and huge sale events launched on a regular basis. Also, Aliexpress knows how to intrigue its customers: here one can find funny games and other entertainment activities to gain additional promo codes and discounts.

Aliexpress is going big this year’s Cyber Monday, and you don’t want to miss that out. Sign up for Aliexpress and start preparing for your unbelievable Cyber Monday event! 

Commission rate: 3-9%

4. Netshoes Brasil Affiliate Program

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Netshoes is one of the biggest sports retailers in Brasil, offering sports and fitness clothing for women, men, and kids, as well as sporting goods and equipment. 

Netshoes was founded in 2000 and originally focused on sports shoes and sneakers, but then massively expanded its product selection to clothing, accessories, and games. Here one can shop for their favorite sports brands: Nike, Puma, Adidas, Asics, Under Armour, Fila, and many more. Netshoes is famous for its sales during which anyone can buy a desired pair of shoes at the lowest price possible.

Join Indoleads to promote Netshoes and get the most out of this year’s Cyber Monday! 

Commission rate: 7%

5. LovelyWholesale Affiliate Program

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LovelyWholesale is an ultra-affordable online fashion shopping platform. The store offers the newest trends and the most unique style for both women and men. Hundreds of new styles are added on a daily basis, and extra sales, as well as special deals, are launched each week because the team behind LovelyWholesale believes that everyone should enjoy fashionable outfits at super affordable prices. 

This store focuses on women’s fashion trends, enabling every woman to feel confident and comfortable in their stylish outfits. The curve and plus-size category is one of the most sought after at LovelyWholesale. The store also has a very wide collection of apparel for men and kids.

Sign up for LovelySholesale and start earning this year’s Black Friday!

Commission rate: 10%

6. DHGate Affiliate Program

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DHgate is an eCommerce platform that provides direct access to wholesale products from China for businesses and consumers worldwide. The company was founded in China and is headquartered in Beijing. Nowadays DHGate offers a wide range of products from clothing for a whole family to electronics and tools wholesale and retail. This platform makes it possible for millions of small to medium-sized businesses to purchase high-quality products directly from Chinese manufacturers.

DHGate will definitely launch amazing deals for this year’s Black Friday and Cyber Monday, that’s why you should hurry up and join the program here

Commission rate: 3-15%

7. Adobe Affiliate Program

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Adobe is an American multinational computer software company, specializing in software for the creation and publication of a wide range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures, and print. Adobe has millions of users worldwide. Flagship products include Photoshop image editing software, Adobe Illustrator vector-based illustration software, Adobe Acrobat Reader, and the Portable Document Format (PDF), plus a host of tools primarily for audio-visual content creation, editing, and publishing.

Nowadays Adobe products have become almost indispensable due to the fact that there is no analog of such extensive functionality in the software created by other companies. That’s definitely good news for affiliate marketers, as there will be a constant demand for Adobe products.

Black Friday at Adobe is gonna be big, so sign up for Adobe right now and get prepared for the holiday season!

Commission rate: 8.33%-83.33%, $60

8. Farfetch Affiliate Program

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Farfetch is a British-Portuguese online luxury fashion retail platform that sells products from over 700 boutiques and brands from around the world. The company was founded in 2007 and is headquartered in London now with main branches in Porto, Guimarães, Braga, Lisbon, New York, Los Angeles, Tokyo, Shanghai, Hong Kong, São Paulo, and Dubai.

Here at Farfetch, anyone can purchase clothing for men, women, and kids, shoes, accessories, and jewelry from premium brands such as Balmain, Dolce&Gabbana, Gucci, Prada, Versace, and many others. The store is widely known among those who love high-end fashion brands but also want to stay savvy. Farfetch launches sales and deals for a lot of products, making it possible to buy the desired bag at the best price possible.

Sign up for Farfetch and get rich with their Black Friday and Cyber Monday deals!  

Commission rate: 1-13$

9. Zaful Affiliate Program

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Zaful was founded in Hong Kong in 2013 and has quickly grown into an international brand. Zaful sells high-quality clothing for women at really affordable prices: dresses, jackets, trousers, tops, blouses – everything to look stylish on every occasion. Amazing accessories, jewelry, and beauty products complement the outfits represented here.

While focusing on women’s fashion, Zaful also offers a wide range of men’s clothing and this category will be constantly updated with new pieces.

Sign up for Zaful at Indoleads and start your holiday season in the right way!

Commission rate: 8-18%

10. Strawberrynet Affiliate Program

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Strawberrynet is the world’s leading beauty online store for discounted skincare, makeup, haircare, fragrances, and home scents. They’ve been in the market for over 20 years and have become an industry-leading eCommerce company. 

All the products represented in the store are 100% fresh, authentic items, and the deals and offers are irresistibly sweet – just like a fresh strawberry! The company delivers anywhere in the world so that everyone can enjoy premium beauty products. Over 33,000 products from 800 brands in skincare, makeup, perfume, and hair care are available here.

Strawberrynet is one of the very few companies that offer top brands at discounted prices. The team behind Strawberrynet strongly believes in providing an excellent shopping experience so that anyone can purchase their favorite skincare, makeup, haircare, and fragrances without spending a fortune on it.

Join Indoleads and start promoting Strawberrynet! Their last year’s Black Friday/Cyber Monday deals were impressive, and we’re sure this year will not disappoint you as well.

Commission rate: 10%

And hold on for a second! We have prepared one more bonus program for you.

11. Missoma Affiliate Program

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Missoma is a jewelry brand founded in London in 2008 and since then turned into one of the most popular jewelry and accessories online destinations for customers in more than 200 countries worldwide and a partner with some of the world’s top retailers. 

Missoma was founded by two sisters and their mother as a small family business. How could they know that years later their jewelry pieces would be worn by Сindy Crawford, Kaia Gerber, Margot Robbie, Jennifer Lopez, Meghan Markle, and others? 

The company focuses on demi-fine jewelry just between fashion jewelry and high-priced fine jewelry: necklaces, bracelets, earrings, rings, anklets. There is also a collection of accessories represented: hair clips, cosmetic pouches, jewelry cases.

Sign up for Missoma and be sure: Black Friday/Cyber Monday here will not disappoint you! 

Commission rate: up to 7%

Wrapping it Up

This year Black Friday and Cyber Monday are predicted to exceed last year’s records. Start up early, and the results won’t disappoint you.

Don’t forget, Black Friday and Cyber Monday are big days for affiliate marketing, but they also can be seen as a warm-up before Christmas and New Year shopping. After Black Friday people will still be hunting for gifts for loved ones. Some companies run extended Black Friday and Cyber Monday deals which run for as long as a week after the actual date. And then it comes time for Christmas and New Years’ sales. So stay on top of other shopping promotions and events in different geos. We at Indoleads have a great variety of highest converting offers, just join us and make the most of this shopping season.