New offer launched: ICICI CC [CPL] IN - ADM India Affiliate Program

Company Description: ICICI Bank Limited is an Indian multinational banking and financial services company headquartered in Mumbai, Maharashtra. ICICI Bank is India's largest private sector bank which offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialized subsidiaries in the areas of investment banking, life and non-life insurance, venture capital, and asset management.

Campaign Description: It is a CPL (cost per lead) campaign wherein we must bring quality leads for ICICI credit card. Advertisers offering their affiliates to run it pan india with mentioned targeted audiences. All allowed promotional methods are selected under traffic sources. 
Target Geo - Pan India

Target Audience 

 - Salaried, Income >25k / m, Salary in Account Transfer, 23-54 years

- Self Employed, Income +30k/m

Objective: To deliver approved leads for ICICI Credit Card 

Validation criteria: Approved Application

ICICI have implemented mFilterit in ICICI Credit Card Campaign as well. Billing will be impacted from today onwards basis on the mFilter report.

Daily reporting will be scheduled to your email id in a day or 2 days’ time for the further optimisation.

Definition of Fraud

·         Proxy, Server, VPN & Bot traffic

·         Blacklisted IP

·         Geo (State & City)

·         Duplicate IP or Subnet of IP

·         Click Injection

·         Blacklisted IP

Targeting audience:

 - Salaried, Income >25k / m, Salary in Account Transfer, 23-54 years

- Self Employed, Income +30k/m

We need to largely targeting the SEC A audience with multiple interest filters. As follows:

- For the Platinum card we are using the normal interest based on Shopping & Dining

- For high end cards like Sapphiro we target people affinity towards high end/Premium interest like Golf, Luxury goods

Targeting - Pan India

General Terms

• All allowed traffic sources are mentioned in the campaign detail.
• Authentic promotional methods should be used to promote the campaign.
• Advertiser holds the complete right to deny all pending payments in the event of fraud or malpractice.
• Any violation of rules or using unapproved creative is subject to legal action and heavy penalty.

Brand Stop Words -  ICICI BANK, ICICI Credit CArd, ICICI CC