Top 10 Affiliate Programs in the United Kingdom
The United Kingdom is one of the leaders among ecommerce markets in Europe (Source: Statista). With estimated 60m of online shoppers in 2022 the country proved that it’s extremely ecommerce friendly. And it’s great news for everyone engaged in affiliate marketing, because you’re exposed to a potential 60m audience and this means some really great opportunities!
Let’s take a look at the state of ecommerce in the UK and as always – top 10 affiliate programs are already waiting for you!
Ecommerce in the UK: stats and facts
1. The United Kingdom is the 4th largest ecommerce market with an expected revenue of US$166,707.6m by 2023, placing it ahead of Germany.
2. In retail alone, online sales reached approx. 30% of overall retail sales in the country in 2021, which is over double the amount from exactly one decade prior.
3. With a steep growth of online retail sales by 47% due to the coronavirus pandemic, the UK’s ecommerce revenue is very much set to steadily grow in the coming years across all segments.
4. Mobile phones are the go-to devices for online shopping. In 2022, smartphones held the majority share of both online retail traffic and orders. However, despite this lean towards smartphones, the average expenditures per order are higher when users shop on their computers. In 2021, the average order value was spread between devices like that: US$125 on desktops, US$102 dollars on tablets and US$96 dollars on mobile phones.
What do people buy?
- Clothing and shoes
Textile, clothing, footwear stores.
- Consumer electronics
Smartphones, tablets, TV, laptops.
- Books
Books, movies, music, games
- Food and beverages
- Accessories
Most popular online purchases by category in the UK in 2022
Source: Statista
Top 10 affiliate programs in the UK
1. AliExpress Affiliate Program
AliExpress is an online retail platform that is owned by the Alibaba Group. It is one of the largest online marketplaces in the world, connecting millions of buyers and sellers from all over the globe. AliExpress offers a wide variety of products, including clothing, electronics, home goods, jewelry, beauty products, and much more.
Type: CPS
Payout: up to 9%
Cookie lifetime: 3 days
2. Newchic Affiliate Program
Newchic is an online fashion retailer that offers a wide range of clothing, shoes, bags, and accessories for men and women. The company was founded in 2015 and is based in China, with warehouses and distribution centers located in various countries around the world.
Type: CPS
Payout: up to 24%
Cookie lifetime: 30 days
3. Browns Fashion Affiliate Program
Browns Fashion is a luxury fashion retailer based in London, UK. It was founded in 1970 by Joan and Sidney Burstein and is now owned by the Farfetch Group. Browns Fashion is known for its carefully curated selection of high-end fashion brands, including Gucci, Prada, Saint Laurent, and many others.
Type: CPS
Payout: 7%
Cookie lifetime: 30 days
4. Missoma Affiliate Program
Missoma is a British jewelry brand which specializes in creating modern and minimalist jewelry designs that are inspired by a variety of cultures, including Greek, Indian, and Roman. Missoma offers a wide range of jewelry pieces, including necklaces, bracelets, earrings, and rings. The brand uses a variety of materials in its designs, including gold, silver, and precious and semi-precious stones.
Type: CPS
Payout: 7%
Cookie lifetime: 14 days
5. DHGate Affiliate Program
DHgate is an online marketplace based in China that connects buyers from all over the world with Chinese wholesalers and manufacturers. DHgate offers a wide range of products, including electronics, clothing, jewelry, home goods, and much more.
Type: CPS
Payout: up to 51%
Cookie lifetime: 30 days
6. LightInTheBox Affiliate Program
LightInTheBox is an online retail platform that specializes in selling a wide range of consumer goods, including clothing, electronics, home decor, and wedding accessories. The company was founded in 2007 and is based in Beijing, China. LightInTheBox sources its products directly from manufacturers and distributors all over the world, allowing the company to offer a wide range of products at competitive prices.
Type: CPS
Payout: 1%
Cookie lifetime: 30 days
7. Reverb Affiliate Program
Reverb is an online marketplace for buying and selling new and used musical instruments and gear. The platform was founded in 2013 and is based in Chicago, Illinois. Reverb offers a wide range of musical instruments, including guitars, drums, keyboards, and DJ equipment, as well as accessories such as pedals, cables, and cases.
Type: CPS
Payout: 10%
Cookie lifetime: 7 days
8. VEVOR Affiliate Program
VEVOR is an ecommerce platform that specializes in selling a wide range of auto goods, tools and garden equipment, digital and household appliances. VEVOR offers a large selection of products, including welding equipment, air compressors, power tools, packaging equipment, and more. The company sources its products from manufacturers all over the world and offers them at competitive prices.
Type: CPS
Payout: 6% + bonuses
Cookie lifetime: 45 days
9. Trainline UK Affiliate Program
Trainline UK is an online platform that allows users to search, compare, and book train tickets in the United Kingdom. The platform provides access to a wide range of train operators in the UK, including National Rail, Eurostar, and Virgin Trains. Trainline UK offers a number of features to make the booking process as easy as possible, including real-time train information, seat reservations, and mobile ticketing.
Type: CPS
Payout: up to 10%
Cookie lifetime: 30 days
10. Adobe Affiliate Program
Adobe is a multinational software company based in the United States that develops and sells a wide range of digital media and marketing software products. Adobe’s flagship products include Photoshop, Illustrator, and InDesign, which are used by professionals in the creative industries to create and edit digital graphics, images, and documents. The company also offers a wide range of other software products, such as Adobe Acrobat, Creative Cloud, Experience Cloud, and Document Cloud.
Type: CPS
Payout: up to 85%
Cookie lifetime: 30 days
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Takeaway
Ecommerce in the UK is a rapidly booming industry that has seen significant growth in recent years. If you have an audience in the UK, it’s a golden ticket to make some serious profits. Use the creatives which appeal to the local users and keep an eye on promos – UK shoppers love some good deals!
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