New offer Launched: FILA Affiliate Program

FILA Affiliate Program is a popular eCommerce Affiliate Program. FILA is a world-known brand which produces sportswear, shoes and accessories for women, men and children. If your audience is into sports, active lifestyle or just likes stylish casual style, you should definitely show them the FILA Affiliate Offer. Joining FILA Affiliate Program, lets your visitors access one of the best online stores to buy iconic activewear. Earn FILA Affiliate Commission and start monetizing your traffic!

FILA was created in Italy in 1911. It originally made clothing for the people of the Italian Alps, primarily underwear. In the 1970s it moved into sportswear, with an endorsement deal with tennis player Björn Borg. The brand became much more popular after the move into sportswear, producing functional clothing and accessories for a variety of physical activities, and sponsoring famous athletes on the side.

In 2007 a former FILA employee in South Korea, acquired the brand and it started to flourish again. First was the rise of the athleisure sector: according to Allied Market Research, the sector was worth $155bn in 2018, a figure expected to rise to $257bn by 2026. Then came the vintage trend, coupled with nostalgia for old brands and nineties – particularly hip-hop – culture. Tupac, Run DMC and Biggie Smalls all had history with FILA. After that, Gen Z arrived, embracing ‘ugly’ clothes and accessories. Alone, FILA’s iconic chunky Disruptor shoe made up 30% of all FILA sales on sneaker resale platform StockX, reports the company’s senior economist Jesse Einhorn.

In other words, consumers were starting to engage with FILA as a heritage brand, its collections brought back the memories of 90-s and fitted into the new trend. After FILA’s reboot in 2018 — built largely on the success of its chunky, fashion-forward Disruptor sneaker — it has now turned its attention to performance wear. In 2021 FILA is ranked the fastest growing brand according to brand valuation consultancy Brand Finance’s Apparel 50 ranking, with a 68 percent increase in brand value to $2.7 billion, the report found.

At FILA online store one can shop for clothing and shoes for a whole family: shirts, tops, jackets, dresses, pullovers, sneakers, boots, accessories. The collections are regularly updated. A lot of celebrities love FILA. In October 2019, South Korean boy group BTS became the global brand ambassadors of FILA.

FILA demonstrated success in embracing retro style. Rather than trying to create something flashy, the company embraced people’s love of nostalgia. FILA brought back The Disruptor 2 in 2017. The move worked wonders. The Disruptor 2 was at one point among the most purchased women’s shoes on the market. FILA estimates it’s sold more than 10 million pairs of that shoe line. The main color of the classic FILA Disruptor shoe is white, with small red, white, and blue logos on the tongue and down the side. Other color schemes similarly eschew fancy designs, embracing more of a solid color feel.

FILA is a great store for all those in love with street style. FILA Affiliate Program is an excellent brand to feel super fashionable and casual at the same time. FILA Affiliate Offer is a brilliant choice for you as a publisher. Just sign up at Indoleads and start earning real money with our amazing offers! For more affiliate programs like FILA, visit Indoleads Affiliate Program Marketplace.