Christmas and New Year Affiliate Marketing Guide (+ The Best Offers)

Published : 07 Dec 2023   author : Irina

‘Tis the season to spread joy, and what better way to do that than by delving into the world of affiliate marketing

As we gear up for Christmas and New Year, let’s uncover some fantastic affiliate programs that not only bring cheer to your audience but also fill your pockets with holiday joy. We’ve prepared the selection of the crème de la crème of holiday-themed affiliate programs.

But first, grab your virtual Santa hat, cozy up with your laptop, and let’s see some of the insights you might find useful for your campaigns.

Holiday spending 2023

US

The NRF anticipates a surge in holiday season spending, spanning from November 1 to December 31, projecting a 3% to 4% growth in retail sales compared to 2022, with the figures expected to reach between $957.3 billion and $966.6 billion.

Source: NRF

What do people buy?

  1. Clothing (56%)
  2. Gift cards (44%)
  3. Toys (37%)
  4. Books, video games and other media (31%)
  5. Food/candy (29%). 
  6. Personal care and beauty items (28%)

Source: NRF survey

Europe

Total retail sales (online and in-store) during Christmas season is forecast to reach £308 bln for these seven European countries:

Screenshot 2023 12 05 at 15.54.30

The United Kingdom is expected to go bigger for this Christmas season than all others, with Germany and France following behind.

Source: Statista

What do people buy?

  1. Clothing, textile, shoes
  2. Toys
  3. Vouchers, gift cards 
  4. Food, drinks
  5. Books, ebooks
  6. Smartphones, tablets and accessories
  7. Cosmetics, perfume, body care
  8. Computer, computer accessories
  9. Events
  10. Jewelry
  11. Furniture

Source: based on different Statista analyses for different European countries


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Brazil

For 2022 the revenue from retail sales during the Christmas season was forecasted to reach 65 billion Brazilian reals, and this year sales are expected to increase by approx. 5%, which represents the biggest leap since 2013.  

What do people buy?

  1. Toys and games: video games, didactic toys, dolls from popular brands, outdoor and beach games
  2. Summer apparel and accessories
  3. Skincare and beauty products

Source: nocnoc, Central do Varejo

India

GMV for the entire month is expected to reach approximately ₹90,000 crore. This reflects a notable increase of 18–20% compared to the sales observed in the festive month of the previous year.

Source:  Redseer Strategy Consultants

What to promote for a holiday season as an affiliate?

Use these strategies to define the most popular products for December/January promotions:

1. Analyze last year’s sales for your target audience

If you promoted anything last year, just take a look at what converted the best for particular your audience. Most probably, the trends haven’t changed. 

2. Check out last year’s shopping trends for your target GEO

Google Trends can be useful with the most popular queries, as well as other courses, such as Statista, NRF (for the US), nocnoc (for Brazil), etc. 

3. Check out the latest surveys and statistics

At this point, there are already some useful data available for different regions. In this guide, we’ve covered only the biggest ones, but it’s always better to check all the available information for your particular GEO.

4. Look into shopping guides

Shopping guides prepared by popular online retailers or online magazines are great sources of information on what people are looking for. 

Google Holiday 100 Guide at your affiliate service

Here are some of the highly recommended shopping gift ideas from Google for this year based on users’ queries:

  1. Dr. Martens Boots
  2. Nike Free Metcon 5
  3. UGG Tasman Slipper
  4. Smartwatches
  5. Sleep headphones
  6. Gaming headsets with mic
  7. Smart TVs
  8. Shark HyperAir Hair Dryer
  9. Dyson Airstrait Straightener
  10. Harry’s razors
  11. Reverse coloring books
  12. Puzzle vases
  13. Squishmallows
  14. Away luggage
  15. Bogg Bags Original Bag

We definitely recommend checking the whole list, as there are so many popular products conveniently segmented into categories. 


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Top Converting GEOs

When it comes to choosing the offers, you should definitely consider the GEO factor. eCommerce is a top vertical for holiday season, but travel is definitely in a top list too:

eCommerce    Travel
USAMalaysia
BrazilIndonesia
UKSingapore
Germany
France
India
Spain
Italy

 

In our offers selection below you will find the offers for all of these GEOs.

Top Affiliate Programs for Christmas/New Year

1. Strawberrynet

affiliate marketing

Vertical: E-commerce

Payout: 10%

Cookie: 30 days

GEO: Worldwide (exceptions apply)

Landing pages: ✅

Deeplink: ❌

Promo: Xmas Countdown sale – 20% off on makeup and fragrances from selected brands, promo code for a mystery gift, check the details

Period: till Dec.10

2. Kinguin

Screenshot 2023 12 07 at 10.58.42

Vertical: E-commerce

Payout: up to 12.5%

Cookie: 30 days

GEO: Worldwide

Landing pages: ✅

Deeplink: ✅

Promo: Razer Gold with a bonus of up to €10 & 5% discount, bonus on top of € Razer Gold – €100 Razer Gold + €10 bonus or €50 Razer Gold + €3 bonus with a promo code, check the details

Period: till Dec.31

3. DHGate 

Screenshot 2023 12 07 at 10.59.51

Vertical: E-commerce

Payout: up to 15%

Cookie: 30 days

GEO: Worldwide

Landing pages: ✅

Deeplink: ✅

Promo: up to 60% off, up to $40 off with promo codes, check the details

Period: till Dec.31

4. Tutu.ru

Screenshot 2023 12 07 at 11.01.37

Vertical: Travel

Payout: up to 4.5%

Cookie: 30 days

GEO: RU

Landing pages: ✅

Deeplink: ✅

Promo: affiliate contest with a prize fund of 150 000 ₽

Period: till Jan.31 2024

5. Skillfactory

Screenshot 2023 12 07 at 11.03.21

Vertical: Education

Increased payout: up to 22%

Cookie: 30 days

GEO: RU

Landing pages: ✅

Deeplink: ✅

Promo: increased payout depending on KPI with the sales conversion ≥18%

Period: till Dec.31

6. Nitrado

Screenshot 2023 12 07 at 11.04.26

Vertical: Subscription

Payout: 25%

Cookie: 30 days

GEO: Worldwide

Landing pages: ❌

Deeplink: ✅

Promo: new server deals every week (only for new game servers)

Period: till Dec.31

7. Foreo

Screenshot 2023 12 07 at 11.05.31

Vertical: E-commerce

Payout: up to 7%

Cookie: 60 days

GEO: US, HK, ID, JP, KR, MY, PH, SG, TW, TH, VN

Landing pages: ✅

Deeplink: ❌

Promo: up to 50% off

Period: till Dec.25

8. Serpstat

Screenshot 2023 12 07 at 11.08.14

Vertical: Software

Payout: $70

Cookie: 30 days

GEO: Worldwide (exceptions apply)

Landing pages: ✅

Deeplink: ✅

Promo: up to $1728 off, check the details

Period: till Dec.24

9. Renogy

Screenshot 2023 12 07 at 11.11.01

Vertical: E-commerce

Payout: 7.5%

Cookie: 30 days

GEO: AU, CA, DE, GB, US

Landing pages: ✅

Deeplink: ✅

Promo: up to 50% off for US, up to 60% off for CA, up to 55% off for GB

Period: till Dec.26

10. Ivacy

Screenshot 2023 12 07 at 11.12.22Vertical: Software

Payout: up to 50%

Cookie: 90 days

GEO: CA, FR, DE, HK, GB, US

Landing pages: ✅

Deeplink: ✅

Promo: multiple campaigns

Period: till Dec.31

11. Walmart

Screenshot 2023 12 07 at 11.14.04

Vertical: E-commerce

Payout: up to 4%

Cookie: 3 days

GEO: US

Landing pages: ✅

Deeplink: ✅

Promo: multiple campaigns

Period: till Dec.31

12. Temu

Screenshot 2023 12 07 at 11.16.19

Vertical: E-commerce

Payout: up to 15%

Cookie: 1 day

GEO: AU, AT, BE, CA, FR, DE, IT, MX, NL, NZ, PL, PT, ES, SE, CH, GB, US

Landing pages: ✅

Deeplink: ✅

Promo: up to 90% off, up to 30% off with promo codes, check the details

Period: till Dec.31

13. AliExpress

Screenshot 2023 12 07 at 11.20.03

Vertical: E-commerce

Payout: up to 9%

Cookie: 3 days

GEO: Worldwide (exceptions apply)

Landing pages: ✅

Deeplink: ✅

Promo: multiple campaigns

Period: till Dec.31

14. Shopee

Screenshot 2023 12 07 at 11.21.29

Vertical: E-commerce

Payout: up to 16%

Cookie: 7 days

GEO: MY, ID, SG, TH

Landing pages: ✅

Deeplink: ✅

Promo: multiple campaigns

Period: till Dec.31

15. Zalora

Screenshot 2023 12 07 at 11.22.31

Vertical: E-commerce

Payout: up to 6%

Cookie: 7 days

GEO: MY, SG, HK, PH

Landing pages: ✅

Deeplink: ✅

Promo: multiple campaigns

Period: till Dec.31

16. Codashop

Screenshot 2023 12 07 at 11.25.37

Vertical: Games

Payout: up to 8%

Cookie: 30 days

GEO: BD, BR, KH, CA, HK, ID, JP, KR, MY, MX, MM, NL, PK, PH, SG, ES, TH, TR, GB, US, VN

Landing pages: ✅

Deeplink: ✅

Promo: multiple campaigns

Period: till Dec.31

17. Crocs

Screenshot 2023 12 07 at 11.28.07

Vertical: E-commerce

Payout: 5%

Cookie: 30 days

GEO: FR, DE, SG, GB

Landing pages: ✅

Deeplink: ❌

Promo: free shipping option available

Period: till Dec.18

18. Superdry

Screenshot 2023 12 07 at 11.29.02

Vertical: E-commerce

Payout: up to 10%

Cookie: 30 days

GEO: US, EU&Others

Landing pages: ✅

Deeplink: ❌

Promo: up to 20% off

Period: till Dec.21

19. Reverb

Screenshot 2023 12 07 at 11.31.25

Vertical: E-commerce

Payout: up to 10%

Cookie: 7 days

GEO: Worldwide

Landing pages: ✅

Deeplink:  ✅

Promo: multiple campaigns

Period: till Dec.31

20. Petchef

Screenshot 2023 12 07 at 11.33.56

Vertical: E-commerce

Payout: up to 25%

Cookie: 30 days

GEO: MY

Landing pages: ❌

Deeplink: ❌

Promo: new deals every day

Period: till Dec. 17

21. OneTravel

Screenshot 2023 12 07 at 11.35.42

Vertical: Travel

Payout: up to $24.5

Cookie: 90 days

GEO: Worldwide

Landing pages: ✅

Deeplink: ❌

Promo: multiple campaigns

Period: different periods

22. CheapOair

Screenshot 2023 12 07 at 11.37.13

Vertical: Travel

Payout: up to $24.5

Cookie: 90 days

GEO: Worldwide

Landing pages: ✅

Deeplink: ❌

Promo: different promo codes, check the details

Period: different periods

23. Trainline

Screenshot 2023 12 07 at 11.38.57

Vertical: Travel

Payout: up to 30%

Cookie: 30 days

GEO: GB

Landing pages: ✅

Deeplink: ❌

Promo: multiple campaigns

Period: till Dec.31

24. Klook

Screenshot 2023 12 07 at 11.41.21

Vertical: Travel

Payout: up to 5%

Cookie: 30 days

GEO: Worldwide

Landing pages: ✅

Deeplink: ❌

Promo: discounts with promo codes, check the details

Period: different periods

25. Ortobom

Screenshot 2023 12 08 at 10.52.26

Vertical: E-commerce

Payout: 6%

Cookie: 30 days

GEO: BR

Landing pages: ✅

Deeplink: ❌

Promo: multiple campaigns

Period: till Dec.31

26. Kangu

Screenshot 2023 12 08 at 10.51.43

Vertical: E-commerce

Payout: R$32,5

Cookie: 30 days

GEO: BR

Landing pages: ✅

Deeplink: ❌

Promo: R$30.00 off on the first 3 shipments for each user with a promo code, check the details

Period: till Feb.1 2026

27. LATAM Airlines

Screenshot 2023 12 08 at 10.51.25

Vertical: Travel

Payout: 1.5%

Cookie: 30 days

GEO: BR

Landing pages: ✅

Deeplink: ❌

Promo: multiple campaigns

Period: till Dec.31

28. GOL Airlines

Screenshot 2023 12 08 at 10.52.44

Vertical: Travel

Payout: 2.5%

Cookie: 1 day

GEO: BR

Landing pages: ✅

Deeplink:  ✅

Promo: multiple campaigns

Period: till Dec.31

29. Roborock

Screenshot 2023 12 09 at 21.09.43

Vertical: E-commerce

Payout: up to 4%

Cookie: 30 days

GEO: US

Landing pages: ✅

Deeplink:  ✅

Promo: up to $400 off on selected items

Period: till the promo ends

 —

Conclusion

Keep your finger on the pulse of current holiday trends and never underestimate the power of last-minute holiday shopping buzz – people will keep buying till New Year and probably a week or so after it. So if you were considering pausing the campaign right before Christmas – don’t!

It’s high time to turn those clicks into festive cash💸

Here’s to merry offers and a happy bottom line!