Top Affiliate Programs to Celebrate Mother’s Day in APAC
What makes your mom extraordinary?
In the Asia-Pacific (APAC) region, Mother’s Day is celebrated with deep cultural significance, though dates and customs vary by country. From heartfelt gestures in Japan to lavish family gatherings in Australia, this special day is all about honoring mothers with love, respect, and thoughtful gifts.
For affiliates, it’s a prime opportunity to connect with audiences through emotionally resonant, culturally relevant offers. Need inspiration? We’ve curated the best promotions for APAC markets!
What’s Mother’s Day in APAC All About?
Mother’s Day is celebrated across the APAC region, but traditions, timing, and customs differ by country. Affiliates have a major opportunity to localize their offers and drive better results by understanding these local nuances:
- Australia and New Zealand (2nd Sunday of May): Celebrations closely mirror those in North America, with brunches, flowers, and thoughtful gifts being popular.
- Thailand (August 12): Celebrated on Queen Sirikit’s birthday, the day involves parades, ceremonies, and the gifting of jasmine flowers.
- Philippines (2nd Sunday of May): Mother’s Day is widely celebrated with gifts, family meals, and special events honoring mothers.
- Singapore (2nd Sunday of May): The holiday is well-recognized, with flowers, spa gifts, and dining experiences being common.
- Malaysia (2nd Sunday of May): Families honor mothers with flowers, gifts, and special family gatherings.
- Indonesia (December 22): Known as “Hari Ibu,” it is celebrated independently of Western Mother’s Day, focusing on honoring mothers with ceremonies and family events.
- Hong Kong and Taiwan (2nd Sunday of May): Both regions celebrate with flowers, meals, and gifts, closely following Western traditions.
Affiliates can maximize conversions by localizing promotions to each country’s customs, whether highlighting symbolic flowers, luxury gifts, family experiences, or culturally meaningful offerings.
1.) Gift Her Traditional & Symbolic Presents
In Thailand, jasmine bouquets symbolize maternal love while Singapore and Hong Kong moms appreciate timeless jewelry. Malaysia’s batik scarves and Indonesia’s silverware make meaningful traditional gifts.
Affiliate Idea: Partner with Shopee Thailand for jasmine gift sets or Lazada Malaysia for batik collections. Charles & Keith AU offers elegant accessories suitable for symbolic gifting in Australia.
2.) Treat Her to a Family Feast
From Hong Kong’s Michelin-starred dim sum to Philippines’ family-style feasts, dining experiences create lasting memories.
Affiliate Idea: Promote Foodpanda HK for luxury restaurant deliveries or Shopee MY for gourmet hamper sets. Traveloka AU can feature special Mother’s Day dining packages.
3.) Personalize Her Gift
Customized presents create emotional connections, from engraved jewelry to photo memories.
Affiliate Idea: Highlight Photobook across all markets for personalized albums. Shopee SG offers customized jewelry options from local artisans.
4.) Help Her Relax with Premium Wellness
Spa treatments and premium skincare help moms recharge across the region.
Affiliate Idea: Feature Sephora MY for luxury skincare sets or Blibli Indonesia for local wellness products. Zalora PH carries premium home spa kits.
5.) Upgrade Her Wardrobe
Fashion-forward moms appreciate both contemporary styles and traditional elegance.
Affiliate Idea: Promote Love Bonito MY for modest fashion or Zalora MY/PH for complete wardrobe refreshes. Charles & Keith AU offers stylish accessories.
6.) Give the Gift of Experiences
Travel and unique activities create cherished family moments.
Affiliate Idea: Partner with Expedia MY for getaway packages or Traveloka AU for local experiences. Shopee TH offers cooking class vouchers.
7.) Surprise Her with Flowers
Floral arrangements remain a timeless expression of love.
Affiliate Idea: Shopee SG and MY both feature premium flower delivery options perfect for Mother’s Day.
8.) Tech & Connectivity Gifts
Practical tech upgrades make thoughtful presents for modern moms.
Affiliate Idea: Lazada Malaysia offers excellent tech deals on smartphones and gadgets. Shopee TH has affordable smart home devices.
9.) Celebrate Every Kind of Mom
Inclusive gifting ensures all mother figures feel special.
Affiliate Idea: Photobook enables custom family tribute books suitable for all mom types across markets.
10.) Support Local & Artisanal Brands
Handcrafted gifts carry special meaning and support communities.
Affiliate Idea: Highlight Blibli Indonesia for local artisan goods or Shopee platforms for regional specialties in each market.
What Makes These Moms Feel Loved?
• Quality family time remains paramount across all cultures
• Thoughtful gifts blending tradition with practicality perform best
• Experiences create lasting memories more than material items
Fresh Insights for Affiliates
• 72% of shoppers in these markets purchase gifts online
• Personalization increases conversions by 35% in Singapore and Australia
• Experiential gifts show 25% growth in Malaysia and Thailand
Pro Tip: Optimize for local payment methods – GrabPay (MY/SG/TH), PayNow (SG), or PayMaya (PH) to boost conversions.
Now let’s take a look at some of the best affiliate offers to remind your audience to treat themselves and their loved ones!
1.) Charles & Keith Australia Affiliate Program
Charles & Keith Australia offers stylish footwear, bags, and accessories for the modern woman. With trendy, high-quality designs, it’s the go-to brand for elevating everyday looks.
Category: Fashion
GEO: AU
Payout: Up to 8%
Type: CPS
Cookie lifetime: 10 day(s)
Hold Period: 70 day(s)
2.) Traveloka Australia Affiliate Program
Traveloka Australia is your one-stop platform for booking flights, hotels, and travel experiences. Offering competitive prices and seamless service, it makes planning your next getaway easy and stress-free.
Category: Travel
GEO: AU
Payout: Up to 4.5%
Type: CPS
Cookie lifetime: 14 day(s)
Hold Period: 40 day(s)
3.) Shopee Affiliate Program
An online marketplace offering a wide range of products, from electronics to fashion and home essentials. With great deals, secure payments, and fast delivery, shopping is made easy and convenient.
Category: Marketplace
GEO: Many
Payout: Up to 16%
Type: CPS
Cookie lifetime: 7 day(s)
Hold Period: Up to 90 day(s)
Shopee Affiliate Program (TH)
Shopee Affiliate Program (MY)
Shopee Affiliate Program (SG)
4.) Foodpanda Hong Kong Affiliate Program
A leading food delivery service offering a diverse range of cuisines from local restaurants. With quick and reliable delivery, easy online ordering, and regular deals, it’s the perfect choice for satisfying your cravings at any time.
Category: Food Delivery
GEO: HK
Payout: Up to 10%
Type: CPS
Cookie lifetime: 7 day(s)
Hold Period: 60 day(s)
5.) Blibli Affiliate Program
Blibli offers an extensive selection of products, from electronics and fashion to groceries and home goods. With reliable delivery, secure payments, and regular promotions, it’s the ultimate destination for all your shopping needs.
Category: Marketplace
GEO: ID
Payout: Up to 5.2%
Type: CPS
Cookie lifetime: 14 day(s)
Hold Period: 60 day(s)
6.) Lazada Malaysia Affiliate Program
Lazada is a leading e-commerce platform offering a broad range of products, from electronics to fashion and home essentials. With fast delivery, secure payments, and special promotions, it’s the ideal place to shop online.
Category: Marketplace
GEO: MY
Payout: Up to 60%
Type: CPS
Cookie lifetime: 30 day(s)
Hold Period: 45 day(s)
7.) Zalora Affiliate Program
An online destination for the latest fashion trends, offering clothing, shoes, accessories, and beauty products. With great deals and hassle-free returns, it’s perfect for refreshing your wardrobe.
Category: Fashion
GEO: PH, MY
Payout: Up to 8%
Type: CPS
Cookie lifetime: 7 day(s)
Hold Period: 90 day(s)
Zalora Affiliate Program (PH)
Zalora Affiliate Program (MY)
8.) Love Bonito Affiliate Program
A popular fashion destination for women, offering stylish and versatile clothing that combines trendiness with comfort. Perfect for updating your wardrobe with pieces that empower and inspire.
Category: Fashion
GEO: MY
Payout: Up to 10%
Type: CPS
Cookie lifetime: 30 day(s)
Hold Period: 95 day(s)
9.) Expedia Affiliate Program
An all-in-one travel service that helps you book flights, hotels, and car rentals with ease. With great deals and a user-friendly interface, planning your trip has never been more convenient.
Category: Travel
GEO: MY
Payout: Up to 6%
Type: CPS
Cookie lifetime: 7 day(s)
Hold Period: 65 day(s)
10.) Photobook Affiliate Program
Photobook offers personalized photo gifts, custom photo books, and printing services, allowing you to turn memories into unique creations. With easy-to-use design tools and high-quality prints, it’s perfect for special souvenirs.
Category: Others
GEO: MY
Payout: Up to 13%
Type: CPS
Cookie lifetime: 30 day(s)
Hold Period: 60 day(s)
11.) Sephora Affiliate Program
Sephora is a leading beauty retailer offering a wide range of skincare, makeup, and fragrance products. With top brands and expert advice, it’s the ultimate destination for all your beauty needs.
Category: Health, Beauty
GEO: MY
Payout: Up to 7%
Type: CPS
Cookie lifetime: 30 day(s)
Hold Period: 60 day(s)
Final Thoughts
Mother’s Day in APAC is a goldmine for affiliates who understand cultural nuances. Focus on jasmine gifts in Thailand, artisanal crafts in Indonesia, luxury skincare in Malaysia/Singapore, personalized keepsakes in the Philippines, experience-based gifts in Australia, and high-end dining in Hong Kong while leveraging local platforms like Shopee, Lazada, and Traveloka for maximum conversions.