What makes Canada Day special?

Canada Day is a time to celebrate national pride, unity, and shared heritage. Across Canada and among Canadian communities in the US, it’s marked by vibrant festivities, outdoor gatherings, and meaningful moments with family and friends.

For affiliates, this holiday presents a unique opportunity to connect with shoppers looking for patriotic, practical, or celebratory purchases. Need campaign ideas? We’ve rounded up the top affiliate programs to promote this Canada Day across Canada and the US!

When is Canada Day Celebrated?

Canada Day is celebrated annually on July 1st. Affiliates can build promotional campaigns around this key date, targeting early planners as well as last-minute shoppers.

Trends to Watch:

• Increased demand for outdoor, lifestyle, and celebration-related products
• Growing interest in sustainable and locally sourced items
• Strong preference for mobile-friendly shopping experiences

1.) Help Them Plan a Getaway

Many celebrate Canada Day with a well-deserved break or short trip.

Affiliate Idea: Promote Expedia for hotel bookings, staycations, and travel packages across Canada and the US.

2.) Style Up for the Celebration

Patriotic fashion and easy-to-wear styles are in high demand for Canada Day events.

Affiliate Idea: Highlight apparel and accessories from Love Bonito, Annie Cloth, and TOMS, featuring comfortable and stylish options perfect for the festivities.

3.) Shop for Unique & Local Finds

Handcrafted and artisanal products resonate well with shoppers looking to support small businesses.

Affiliate Idea: Promote Faire for a curated selection of locally sourced and handmade items that make meaningful gifts.

4.) Upgrade the Home for the Holiday

From backyard parties to cozy movie nights, home gadgets help set the scene.

Affiliate Idea: Feature bestsellers from Eufy CA & NL for smart home devices that enhance the celebration.

5.) Find Budget-Friendly Picks

Affordable, fun, and festive products appeal to value-conscious shoppers.

Affiliate Idea: Leverage TEMU to showcase cost-effective home décor, party supplies, and accessories perfect for Canada Day gatherings.

6.) Encourage Outdoor Adventures

Canada Day is the perfect occasion for hikes, runs, and outdoor fun.

Affiliate Idea: Promote athletic wear and gear from Saucony, Merrell, and Suunto, ideal for active families and fitness enthusiasts.

7.) Keep it Practical with Everyday Essentials

Shoppers appreciate items that blend function and celebration.

Affiliate Idea: Highlight Walmart for affordable Canada Day essentials, including outdoor gear, snacks, and family-friendly entertainment options.

8.) Make It Sustainable

Eco-conscious shopping continues to rise in popularity, especially during national celebrations.

Affiliate Idea: Promote sustainable collections from TOMS and unique eco-friendly finds on Faire, encouraging mindful gifting this Canada Day.

What Makes Canada Day Feel Special?

• Gifts that reflect national pride and community spirit
• Time spent outdoors with family and friends
• Products that are practical, stylish, or locally inspired

Fresh Insights for Affiliates

• Over 65% of Canada Day shoppers browse and buy via mobile
• Local and handcrafted products see strong growth around national holidays
• Eco-friendly and budget-friendly gifts are gaining momentum among younger consumers

Pro Tip: Tailor your campaigns to highlight patriotic themes, mobile-friendly shopping experiences, and local payment options. Timing your offers to peak interest in the final week of June can help maximize conversions.

Looking to tap into this patriotic shopping wave? Here are the best affiliate programs to promote for Canada Day 2025 in the US and Canada!

Top Affiliate Programs

1.) Expedia Affiliate Program

Expedia is your all-in-one travel booking platform, helping you find the best deals on flights, hotels, car rentals, and vacation packages. Whether you’re planning a weekend escape or a long-haul adventure, Expedia makes travel simple, flexible, and affordable.

Category: Travel

GEO: CA

Payout: Up to 6%

Type: CPS

Cookie lifetime: 7 day(s)

Hold Period: 65 day(s)

2.) Love Bonito Affiliate Program

Love, Bonito creates thoughtfully designed womenswear tailored to the modern Asian woman. From everyday essentials to elegant occasionwear, each piece is made with flattering cuts, comfort, and confidence in mind, blending style with purpose.

Category: Fashion

GEO: Many geo

Payout: Up to 20%

Type: CPS

Cookie lifetime: 7 day(s)

Hold Period: 95 day(s)

3.) Annie Cloth Affiliate Program

Annie Cloth brings you fashion-forward, bohemian-inspired clothing and accessories at wallet-friendly prices. With a wide range of casual wear, seasonal trends, and home items, it’s the perfect place to refresh your wardrobe without overspending.

Category: Fashion

GEO: Many geo

Payout: 12%

Type: CPS

Cookie lifetime: 30 day(s)

Hold Period: 60 day(s)

4.) TOMS Affiliate Program

TOMS is more than just stylish, laid-back footwear, it’s a brand built on giving back. Known for its iconic slip-ons and commitment to comfort, TOMS also supports social impact initiatives with every purchase, making fashion feel even better.

Category: Fashion

GEO: US, CA

Payout: Up to 5%

Type: CPS

Cookie lifetime: 30 day(s)

Hold Period: 30 day(s)

5.) Faire Affiliate Program

Faire is a leading online wholesale marketplace connecting retailers with unique, high-quality products from independent brands and artisans around the world. From handmade gifts to boutique fashion, it’s the go-to source for standout inventory.

Category: B2B

GEO: Many geo

Payout: Up to $300

Type: CPA

Cookie lifetime: 60 day(s)

Hold Period: 60 day(s)

6.) Eufy CA & NL Affiliate Program

Eufy offers a wide selection of smart home devices, from robot vacuums and baby monitors to home security systems. Available in Canada and the Netherlands, Eufy products are designed to be user-friendly, efficient, and built with your family’s safety in mind.

Category: Electronics, Appliances

GEO: CA, NL

Payout: Up to 13%

Type: CPS

Cookie lifetime: 30 day(s)

Hold Period: 60 day(s)

7.) TEMU Affiliate Program

TEMU is a global e-commerce marketplace where you can explore an ever-expanding catalog of fashion, gadgets, beauty products, and household items, all at incredibly low prices. Shop smart, save more, and discover new favorites every day.

Category: Marketplace

GEO: Many geo

Payout: Up to 30%

Type: CPS

Cookie lifetime: 1 day(s)

Hold Period: 90 day(s)

8.) Saucony Affiliate Program

Saucony is a trusted name in performance footwear and athletic apparel, built for runners of all levels. With innovative technology and comfort-focused design, Saucony helps you go the extra mile on the road, trail, or track.

Category: Fashion

GEO: CA, US

Payout: Up to 10%

Type: CPS

Cookie lifetime: 30 day(s)

Hold Period: 60 day(s)

9.) Merrell Affiliate Program

Merrell is your reliable companion for outdoor exploration, offering durable hiking boots, trail running shoes, and apparel that’s built to perform in any environment. Whether you’re tackling rugged terrain or strolling through the park, Merrell has you covered.

Category: Sport, Equipment

GEO: US, CA

Payout: Up to 10%

Type: CPS

Cookie lifetime: 30 day(s)

Hold Period: 60 day(s)

10.) Suunto Affiliate Program

Suunto crafts high-quality smartwatches and sports instruments for athletes, explorers, and adventure seekers. With advanced tracking features, rugged design, and long battery life, Suunto gear is made to keep up with your lifestyle, wherever it takes you.

Category: Sport, Equipment

GEO: Many geo

Payout: 3%

Type: CPS

Cookie lifetime: 30 day(s)

Hold Period: 30 day(s)

11.) Walmart Affiliate Program

Walmart is the one-stop shop for everything you need, from groceries and electronics to fashion and home goods. Known for everyday low prices and wide selection, Walmart makes shopping convenient and budget-friendly, both in-store and online.

Category: Marketplace

GEO: US

Payout: Up to 8%

Type: CPS

Cookie lifetime: 3 day(s)

Hold Period: 153 day(s)

Final Thoughts

As Canada Day celebrations approach, affiliates in both the U.S. and Canada have a valuable window to capitalize on patriotic pride, summer spending, and holiday sales. From outdoor gear and home décor to Canadian fashion and travel, there’s a wealth of high-converting affiliate programs perfectly timed for this festive occasion.

Promoting top retailers like Canadian Tire, Hudson’s Bay, and Lululemon, alongside U.S. favorites offering cross-border shipping and deals, gives you access to a diverse and ready-to-shop audience. With flash sales, limited-time promo codes, and themed campaigns, there’s never been a better time to ramp up your holiday content and marketing.

Whether you’re appealing to deal-hunters, weekend travelers, or families planning BBQs and fireworks, aligning with the right affiliate offers can translate into higher clicks, increased conversions, and boosted commissions. Take advantage of the seasonal momentum and let your affiliate efforts shine this Canada Day!