Top 10 Back To School Affiliate Programs in 2022

Published : 02 Aug 2022   author : Irina

Summer is already halfway through, and instead of feeling sad (we will miss sweet summer for sure, who won’t), we feel excited, because fall is the beginning of a new affiliate season, a huge warming up before Christmas and New Year’s holidays, and…Back-to-School time! The most wonderful time of the year! Of course, for parents and for all those who work in affiliate marketing, because Back-to-School means major deals and loads of unavoidable shopping to be done. 

Parents buy everything from stationery to backpacks, computers and clothing for kids and teenagers. Let’s take a look at what the situation is like in the market these days. 

Back-to-School Promotions

NRF (National Retail Federation) reports that for Americans necessities are the most protected segment of retail, and preparing kids for school is essential for families. Consumers will cut back on spending in other areas, work additional hours and do whatever it takes to cover costs for back-to-class shopping this season. People see back-to-school and back-to-college as the major spending events, like Christmas holidays. That means they will spend money, a lot of money. 

Also, according to NRF, people begin preparing sooner and sooner each year. As a publisher, you should too. 

According to Deloitte’s report, parents plan to spend, on average, $661 per child this year in the U.S., which is up 8% versus last year, despite 11% more respondents compared to 2021 saying that their financial situation has worsened in 2022. 

Spending is expected to jump 5.8% to $34.4 billion in 2022. The spend of traditional products is expected to be higher this year compared to 2021, while spend on technology products is going to be lower. Surprisingly or not, but free shipping is a priority for 79% of respondents, while only the rest prioritize fast shipping. 

What are people buying?

  • Preconfigured kits for fall are going to be purchased by 46% of U.S. parents
  • School supplies
  • Apparel
  • Gadgets
  • Snacks

So are you ready for this big BTS extravaganza?

Check out these crazily popular brands and companies we’ve prepared for you. These Back to School affiliate programs have high CR and offer only best-quality products and services, so that your audience can purchase from them safely. 

Here are BTS Affiliate Program Gems!

1. Udemy Affiliate Program

back to school affiliate programs

Udemy is an open online course provider aimed at professional adults and students. It was founded in May 2010 in Turkey. As of June of 2021, there are more than 44 million students, 183,000 courses, and 65,000 instructors teaching courses in 75 languages. There have been over 594 million course enrollments. 

Courses are offered in such categories as business and entrepreneurship, academics, the arts, health and fitness, language, music, and technology. Most classes are in practical subjects such as Excel software or using an iPhone camera. 

BTS Promo: New customers get top courses from $14.99 

Eligible Regions: AD, AE, AQ, AT, AU, BE,BG,BH, BM, BN, BS,BV, CA, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GL, GR, HK, HR, HU, IE, IL, IM, IT, JE, JP, KR, KW, LI, LT, LU, LV, MC, MO, MT, NL, NO, OM, PL, PT, QA, RO, SA, SE, SG, Si, SK, SM, TH, TW, US, VA, ZA

Leadership Skills, Influence, and Power with Top Leadership courses starting at just $11.99

Eligible Regions: ALL EXP AU, RU, JP

Payout: 10%

Sign up here and let’s get started!

2. Shoebacca Affiliate Program

back to school affiliate programs

Shoebacca is a shoe online store founded in 2002 and based in Texas, U.S. The store offers one of the largest assortments of footwear and apparel in the industry, so that anyone can find a perfect fit here. With five-star customer service and unparalleled merchandising expertise, Shoebacca is always setting new industry standards and offering a seamless shopping for all.

At Shoebacca there are hundreds of latest shoes, apparel and accessories from world’s top brands such as Puma, Steve Madden, Skechers, TOMS, Sorel, New Balance, the North Face, Chinese Laundry and more. The store offers free ground shipping option and unparalleled customer service. Hundreds of thousands of Americans shop here regularly.

BTS Promo: Customers get $20 off $100 during Shoebacca’s Back to School Sale

Date: Jul 11, 2022 13:00 – Aug 19, 2022

Payout: 6%

Join here and start generating your affiliate income!

3. Lenovo Affiliate Program

back to school affiliate programs

Lenovo is one of the world’s leading technology giants, producing innovative PCs and mobile internet devices. The company is on fortune 500 list being the world’s largest PC vendor and fourth largest smartphone company.

The company was founded in 2004 in China, and has come a long way towards turning into one of the most recognizable brands in the world of technology. Whether producing a PC, smartphone, tablet, smart TV, server, workstation or storage, Lenovo combines both innovation and high-quality standards. 

Lenovo operates 46 world-class labs, including research centers in Yokohama, Japan; Beijing, Shanghai, Wuhan and Shenzhen, China; and Morrisville, North Carolina, U.S. The company is rich in talent, employing more than 5,000 engineers, researchers and scientists.

Here one can find all Lenovo’s products using a convenient menu and make an order in a few clicks. 

BTS Promo: Students can save up to an Extra $100 Off PCs & More and a Stackable EXTRA 5% Off with Verification. EXTRA 5% On Any PC + Free Shipping with Promo Code 

Date: Jul 18, 2022 – Aug 31, 2022 

Payout: 8%

Sign up here and let’s make money!

4. Setapp Affiliate Program

back to school affiliate programs

Setapp is a subscription-based service for macOS and iOS applications released by the Ukrainian software company MacPaw in 2017. It provides access to a growing collection of software from different developers for a fixed monthly fee. App categories cover productivity, lifestyle, web development, Mac maintenance, creativity, writing, education, and personal finance. There are over 190 apps in the Setapp subscription and 1 million users.

There are 230+ apps available in the service and the pricing options depend on the number of Mac and iOS devices, personal or corporate use. 

BTS Promo: 50% off the regular Setapp pricing as a student or teacher 

Payout: USD 7; 15%

Sign up here to start making money ASAP!

5. Lazada Affiliate Program (ID)

back to school affiliate programs

Lazada is an international eСommerce company founded in 2012 and owned by Alibaba Group. Lazada is one of the largest eСommerce platforms in Southeast Asia. Up to now, they have expanded their markets to Malaysia, Singapore, Thailand, Indonesia, Philippines and Vietnam. It serves cross-border selling opportunities to sellers with a huge number of ready buyers on the platform. 

Lazada provides a fast, secure and convenient online shopping experience with a broad product offering in categories ranging from fashion, consumer electronics to household goods, toys and sports equipment etc. Their customers always receive the best possible offering – including multiple payment options, free returns and extensive customer service and warranty commitments.

BTS Promo: Flash Sale Payday and Lazada 8.8 Sale

Date: Aug 6, 2022 – Aug 8, 2022

Payout: 1.5% – 7%

Sign up here and let’s hit this BTS season together!

6. OneTravel Affiliate program

back to school affiliate programs is a travel website offering flights, hotels and packages to top destinations throughout the world. OneTravel was launched in the mid nineties in Pennsylvania, the U.S., and has grown to be one of best recognized online travel brands not only in the U.S., but also worldwide.

When it comes to cheap flight deals OneTravel is the ultimate website. One can go to their favorite destinations all around the world without spending a lot. It’s hassle-free, with plenty of deals to choose from with over 450 airlines. OneTravel’s Low Fare Promise allows customers to get refunds in case they find lower rate deals on other US-based sites within 4 hours of booking with OneTravel.

BTS Promo: Celebrate Back-to-School with Promo Code SCHOOL35 for up to $35 off the fees.

Date: Jul 1, 2022 – Aug 31, 2022 

Payout: USD 3.50 – 24.50

Your commissions are waiting for you, sign up here!

7. CheapOair Affiliate Program

back to school affiliate programs

CheapOair is an online travel agency where anyone can book flights, hotels, car rentals, cruises, and vacation packages. CheapOair partners with more than 400 carriers, including Air France, Jet Blue, Spirit Airlines and United Airlines, to provide customers with affordable, budget-friendly travel experiences. The online travel site makes it easy to compare flight, hotel or cruise options and book them at your leisure.

Each fare comes with CheapOair’s price-match promise – if a user finds a lower price for the exact same itinerary within 24 hours of booking, CheapOair matches it and refunds the difference.

BTS Promo: Promo Codes for up to $35 off the fees.

Date: Jul 1, 2022 – Aug 31, 2022

Payout: USD 8 – 35

Leverage all CPA marketing benefits, sign up here and start making money!

8. AbeBooks Affiliate Program

back to school affiliate programs

AbeBooks is an American e-commerce global online marketplace and a unique source for used, new, rare and out of print books. Here one can find classic collectibles, rare signed editions, used textbooks, and inexpensive bestsellers from independent booksellers worldwide. The store was launched in 1996 and has been a subsidiary of Amazon since 2008.

AbeBooks is valued by all those who love old rare books, art and collectibles, because here one can easily find a needed edition using very convenient advanced search with numerous parameters. 

BTS Promo: Free Shipping available

Payout: 5%

Sign up here and get the most out of this year Back-to-School season!

9. Aliexpress Affiliate Program

back to school affiliate programs

Aliexpress is one of the most popular eCommerce platforms which offers a wide range of products both from Chinese and local sellers. This Chinese retail giant offers millions of goods in a variety of categories: from clothing for the whole family to home appliances, latest gadgets and beauty and health products. It’s a true paradise for those who love online shopping on budget. Free delivery and everyday deals make it one of the most favorite destinations for millions of people worldwide.  

Aliexpress always goes big on all shopping events, and Back-to-School isn’t an exception.

BTS Promo: Promo codes for selected products, special promo codes for U.S. geo

Payout: 3%-9%

This CPA program can be highly profitable, sign up here!

10. eBags Affiliate Program

back to school affiliate programs

eBags is an American online retailer of handbags, luggage, backpacks, laptop bags, and travel accessories. retails products from 5 brands: eBags private label brand, Samsonite, American Tourister, Hartmann, and High Sierra. 

With more than 17 years in travel and over 26 million bags sold, eBags is one of the leading online retailers of luggage, backpacks, and accessories in the U.S. The company’s goal is to help its customers to find the perfect travel gear for any journey. 

BTS Promo: Up to 30% off backpacks with promo codes

Date: Jul 22, 2022 – Aug 10, 2022

Payout: 3%

Join here and earn your affiliate income absolutely hassle-free!

Wrapping it Up

That’s what is highly recommended during BTS season: 

  • Start early 

People start looking for the products they need in July – August so that they have time for comparing prices, features and looking for some major deals. Also, most parents want to avoid long lines at stores and anxiety at home in the days before classes commence and stock up on supplies, as well as buy all needed gadgets and clothing well in advance. That’s why you should get involved as soon as possible and offer everything your audience might need.

  • Use all marketing tools you have: banners from advertisers, creatives, deeplinks, coupon codes

Parents and teachers are actively looking for all possible ways to save money. As you may know, a lot of teachers buy school supplies themselves, that’s why they’re chasing deals too. Keep this in mind and offer all working codes, as well as attract users by mentioning deals on the banners.

Have you tried pop traffic? Pop-ups and pop-unders are perfect if there’re some deals and special offers at the store. They might look disturbing, but these days your visitors are looking for deals and ways to save money, so pops can be handy. Here we have already discussed the advantages of pop ads and why you might want to try them. 

  • Free shipping

People love free shipping, because…it’s free! Yes, that simple! Also, do you remember that inflation is hitting hard these days, especially in the U.S. and Canada? Parents and teachers are definitely opting for saving money on shipping rather than choosing fast, but pricey delivery methods. That’s why it’s definitely worth promoting the offers with free shipping options.

  • School kits

Parents, teachers and kids like school kits, because they contain everything or almost everything a child needs at school: stationery and study accessories. Also, kits are usually cheaper than buying everything one by one. So look for advertisers who have preconfigured school kits in their assortments.  

  • Large quantities

Buying in large quantities can be budget-savvy, experienced teachers and parents know that very well. Promote the companies and brands which have this option or any other deals which provide lower prices for bigger quantities: buy 3 get one for free and other BOGO marketing promos.   

  • Create engaging content to attract visitors

Lists of supplies children usually need work just fine: “Top 10 things your kid will need this school year”,  “Back to school preparation checklist”, “The Ultimate Back to School Checklist for Parents”. These are the headlines which catch attention, because this time of the year parents and teachers are searching for all related stuff to cross off their own checklists. 

  • Address your audience’s pain points and help them to make a choice by providing reviews 

Nothing beats a written review with lots of photos or a video review. People like reading and watching genuine reviews to see how the product looks or get to know all pros and cons. Also they love recommendations on where particularly this product can be purchased.

  • September isn’t the end yet

Yes, people tend to start preparing earlier and earlier these days, but those who’re on budget, are aiming for September discounts, as retailers will definitely launch some impressive sales when the school year will get started already. So keep an eye on the advertisers to offer your audience some amazing deals and hit the jackpot.

At Indoleads we have more than 2000 affiliate programs from big-nem brands as well as local players, so if you’re looking for more offers you’re at the right place. Working with us is all about getting real results and building your affiliate future. Our account managers are always ready if you’re stuck with some technical issue or you have questions regarding programs. Join us and let’s start our shopping season 2022 with big earnings!  




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