POSTED ON : 25 Oct 2021   BY : Irina

As the largest economy in Latin America and the 5th largest country in the world by both population and geographical area, Brazil has a vibrant eCommerce market that rivals many other countries. The rapid development of eCommerce opens up opportunities for affiliate marketers. Stay with us if you want to know how Brazilian eCommerce is going to level up the affiliate marketing game and how to boost your sales with the top 10 affiliate programs in Brazil we have prepared for you!  

The state of eCommerce in Brazil

Pandemic made eCommerce in Brazil rise to the occasion. In 2020 online shopping revenue amounted to $22.5m, more than twice as much as two years earlier. In 2021 revenue in the eCommerce market is projected to reach US$26,071m. Now online shopping in Brazil is even bigger and more mobile-oriented with sales through mobile devices having generated most of the South American country’s eCommerce revenue in 2020. Pandemic highlighted all the benefits of online shopping and made the competition between eCommerce players even tighter than ever before. 

Among the reasons behind the rapid growth of eCommerce in Brazil are increasing user penetration and the greater contribution of purchases by mobile phones. User penetration will be 53.6% in 2021, meaning that 53.6% of the population is expected to buy at least one product online in 2021 and this number is predicted to hit 63% (approximately 138m users) by 2025. According to the data from Webshoppers, in 2020 mCommerce (sales made through mobile phones) accounted for 52% of overall sales, a 78% growth compared to 2019. Stores are increasingly offering both desktop and mobile shopping options, such as using apps that bring more convenient and fluid shopping experience and payment methods that make checkout easier. That’s why the mCommerce trend is set to increase in the coming years.

A myriad of online shopping holidays contributes to Brazil’s eCommerce boom too, as Brazilians obviously love shopping deals. Black Friday with little more than 4 billion reals in online revenue in 2020 broke the previous years’ records. 

Five categories of products are especially popular here in 2021 according to Statista. Electronics and media is the largest segment in Brazil since 2017 and accounts for 26.5% of the eCommerce revenue in 2021. This is followed by Fashion with 21.6%, Food and Personal Care with 15.9%, Toys and Hobby with 19% and Furniture & Appliances with the remaining 16.8%. Interestingly, domestic online stores have almost pushed out big cross-border players. In 2021, 97% of total eCommerce purchases in the country are expected to be domestic.

Affiliate marketing keeps up the pace with eCommerce’s rapid growth. More and more publishers began to realize the potential of the Brazilian market. Here are top 10 high-converting affiliate programs in Brazil according to our publishers’ experience. Let’s delve in together!

1. Aliexpress Affiliate Program

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Aliexpress is one of the most popular eCommerce platforms which offers a wide range of products both from Chinese and local sellers. This Chinese retail giant offers millions of goods in a variety of categories: from clothing for the whole family to home appliances, latest gadgets and beauty and health products. It’s a true paradise for those who love online shopping on budget.    Free delivery and everyday deals make it one of the most favorite destinations for Brazilians.  

Don’t forget that Singles’ Day shopping festival as well as Black Friday are just around the corner, so sign up for Aliexpress and start earning easily!

Commission rate: 3%-9%

2. STZ Affiliate Program

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STZ (the Studio Z) is one of the largest self-service shoe store chains in Brazil and one  of the biggest online stores. Here anyone can find the most amazing trendy shoes for any occasion and all at affordable prices. 

The company follows the concept of fast fashion by bringing its customers the latest fashion trends in no time and at the best prices. Shoes, boots, sneakers, sandals, and stilettos and many more can be found here. It’s an ultimate destination for shopping for a whole family, because STZ didn’t forget about anyone: shoes for women, men, kids and teenagers. Every day there are more than 50,000 customers in their brick-and-mortar stores and triple that number on their website.

STZ offers a variety of brands to choose from: Adidas, New Balance, Fila, Cartago, Nike, Olympikus, Usaflex and many more. Everyday deals and frequent sales make it one of the most popular stores, as we all know how much happiness it brings when you finally purchase the highly desired pair of shoes with the biggest discount possible! 

Shoes aren’t the only category STZ specializes in, they also offer a great selection of bags, backpacks, belts, scarfs, socks, hats, cushions, stationary products. All of them are trendy and of great quality. If you want to get your share of STZ sales, sign up here and start your earning journey! 

Payout: 6%

3.  UOL Meu Negócio Affiliate Program

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UOL Meu Negócio offers a wide range of web development services that will help put a business on the map and start making a profit. Their staff comprises experienced specialists in the field of web development, SEO promotion and email services implementation. The company was founded in 2008 and since then has become one of the most popular in this sphere in Brazil. 

The service has a great website builder, which provides hundreds of templates for all kinds of websites, both individual and corporate. One of its most striking features is an eCommerce website builder that simply creates an online store from scratch. It allows a customer to create a fully-equipped online store in minutes, even without any experience or technical knowledge. The client just needs to choose the template, easily edit it and voila! The website is fresh and ready to boost one’s business goals. Also, their absolutely free collection of amazing professional images is a true treasure, because we all know how hard it can be finding the right image and then buying it from a third party. 

UOL Meu Negócio’s website templates load super fast, are well-structured and are already adapted both for desktops and mobile phones, which will really help the business appear in Google results. All the websites are hosted on UOL Host. UOL Meu Negocio also offers domain registration services as well as business email hosting services. It means the customer can purchase a domain, create a professional website and start receiving emails in a couple of minutes. 

Want to get your share of UOL Meu Negócio’s sales? Join here and start earning!

Payout: USD 10 – 15

4. Udemy/CPS Affiliate Program 

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Udemy is an open online course provider aimed at professional adults and students. It was founded in May 2010 in Turkey. As of June of 2021, there are more than 44 million students, 183,000 courses, and 65,000 instructors teaching courses in 75 languages. There have been over 594 million course enrollments. 

One of the most unique features of this platform is that it allows instructors to build online courses on their preferred topics. Using Udemy’s course development tools, they can upload videos, PDFs, PowerPoint presentations, audio, ZIP files and live classes to create courses. Instructors can use discussion boards to engage and interact with users via online discussion boards. Courses are offered in such categories as business and entrepreneurship, academics, the arts, health and fitness, language, music, and technology. Most classes are in practical subjects such as Excel software or using an iPhone camera. Nowadays when the pandemic isn’t over yet, millions of Brazilians are searching for online education courses, and Udemy is growing its audience rapidly.

Sign up for Udemy and start monetizing your traffic!

Payout: 15%

5. Banggood Affiliate Program

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Banggood was founded in 2006 in China and actually started out as a firm specializing in computer software research and development. It soon shifted to the international eCommerce business that it is today.

Banggood offers more than 70 000 products at extremely cheap prices. It also has a price matching program in case a customer finds an item on another site at a lower price. This online shop sells everything: electronics, clothing, home and garden, and beauty products, to name just a few categories. The retailer sources products from suppliers in over 100 regions in China and it emphasizes choosing only top quality products.

Banggood is famous for a wide selection of products and low prices. The Singles’ Day on 11.11 will be huge here, so don’t miss out on running Banggood. Sign up here!

Payout: 7.84% – 14%

6. Canva Affiliate Program 

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UOL Host is a website hosting and cloud computing company based in São Paulo. UOL Host was established in 2008. Already one year later, UOL HOST bought Insite, the fourth largest website hosting firm in Brazil and obtained the Info Exame award in the hosting category. In 2014, UOL HOST introduced UOL Cloud Gerenciado, a cloud computing and server monitoring solution targeting small to medium-sized businesses, as well as information technology professionals and an e-mail marketing tool.

UOL Host features a variety of hosting plans for websites and online stores as well as a website builder with eCommerce functions. In addition, customers can get a domain, set up their corporate email, buy Microsoft Office products for professional use and get other business solutions. 

The company is already famous for its high-quality services among Brazilian users. Join Indoleads, promote UOL Host and get your passive income!

Payout: 38.40BRL

7. Wish Affiliate Program

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Wish is a mobile-first online marketplace that allows shoppers to browse and buy items from third-party sellers. It was founded in San Francisco back in 2010 and has since become popular across the world.

Wish accounts for more than 300 million customers across over 120 different countries. It is particularly popular among younger audiences, with Millennials and Gen Z representing 60% of its customers. However, the intuitive interface makes the platform easy-to-use for all ages. 

Here customers can find anything from clothing to electronics, and all at affordable prices. For example, $9 for a set of knives, $5 for a T-shirt or free wireless earbuds for free with $3 shipping. Most of these prices are presented as 80 or 90 percent off their original price. No wonder why so many Brazilians shop here on a regular basis.

Want to promote Wish marketplace? Just sign up here and let’s start the ball rolling!

Payout: 1.5%

8. Adobe  Affiliate Program

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Adobe is an American multinational computer software company, specializing in software for the creation and publication of a wide range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures and print. Adobe has millions of users worldwide. Flagship products include: Photoshop image editing software, Adobe Illustrator vector-based illustration software, Adobe Acrobat Reader and the Portable Document Format (PDF), plus a host of tools primarily for audio-visual content creation, editing and publishing.

Nowadays Adobe products have become almost indispensable due to the fact that there is no analogue of such extensive functionality in the software created by other companies. That’s definitely good news for affiliate marketers, as there will be constant demand for Adobe products.

Black Friday at Adobe is gonna be big, so sign up for Adobe right now and get prepared for the holiday season!

Commission rate: 8.33%-83.33%, $60

9. DHGate Affiliate Program

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DHgate is an eCommerce platform that provides direct access to wholesale products from China for businesses and consumers worldwide. The company was founded in China and is headquartered in Beijing. Nowadays DHGate offers a wide range of products from clothing for a whole family to electronics and tools wholesale and retail. This platform makes it possible for millions of small to medium-sized businesses to purchase high quality products directly from Chinese manufacturers. A lot of Brazilian business owners as well as individual shoppers rely on DHGate, because they know the store is safe for shopping and provides high-quality products. 

DHGate will definitely launch amazing deals for this year Black Friday and Cyber Monday, that’s why you should hurry up and join the program here

Commission rate: 3-15%

10. UOL Play Affiliate Program

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UOL Play is an on-demand video streaming platform from Brazil. It’s one of the best and largest streaming platforms in Brazil with more than 39 million subscribers. Here one can find the best movies and shows available on TV and mobile gadgets. For many traditional cable subscribers, UOL Play also represents an excellent cable-cutting alternative. It has an enormous library of around 2,500 movies and more than 40,000 episodes from thousands of TV shows. 

The platform differs from other well-known streaming sites such as Netflix and Amazon Prime Video in that it gives people early access to popular series from multiple traditional networks. Users usually have to wait only a week — and in some cases, just a day — to watch episodes of popular broadcast TV series after they’ve aired. Unlike cable, there are no hidden fees, equipment rentals, or installation appointments associated with a UOL Play subscription. Users can watch UOL Play at home or on the go via a variety of favorite streaming devices.

Nowadays fast internet connections and an abundance of media streaming devices have accelerated the decline of traditional cable. More and more viewers are cutting the cord entirely in favor of dedicated streaming alternatives. UOL Play is a great alternative to many traditional cable service providers. 

Want to promote UOL Play? Sign up for UOL Play Affiliate Program here!

Commission rate: BRL34 (USD6.8)

Wrapping It Up

A huge trend for digital and contactless solutions in everyday life set during the pandemic will definitely stay in Brazil. As affiliate marketers, we should take advantage of this opportunity and start promoting the offers early. As for 2020, retail seasonal dates accounted for 34% in the overall eCommerce revenue. This year the numbers are going to be even higher with Black Friday remaining the most important date for Brazilian retail. 

At Indoleads we have more than 2000 offers from top-notch advertisers. Looking for more Brazilian affiliate programs? We have it all! Join Indoleads and level up your affiliate marketing game!