The Best Affiliate Programs For Father’s Day In The US
If there is a Mother’s Day, there should be a Father’s Day too! And here it is on June 18th! It’s a great opportunity to engage with your audience and promote the products your users are looking for right now!
Let’s see what to expect in terms of people’s buying strategy and as always – a list of the most converting affiliate programs is already in this post! Keep reading!
Father’s Day in different countries in 2023
This holiday is celebrated on different dates in different countries, that’s why you should keep an eye on the selected GEO.
| US, Canada, UK | June 18th |
| Austria and Belgium | June 11th |
| New Guinea, Australia, and New Zealand | September 3 |
| Samoa and Brazil | August 13th |
| Estonia, Finland, Iceland, Norway, Sweden, Indonesia | November 12 |
| Andora, Bolivia, Honduras, Italy, Liechtenstein, Portugal, Spain | March 19th |
Ecommerce on Father’s Day
- In 2022, Father’s Day spending in the U.S. reached $23.02 billion, surpassing that of 2021, which was $21.94 billion.
- The expenditures for this day have been constantly growing year by year since 2018.
Source: NRF
- Approximately 76% of U.S. adults were expected to celebrate Father’s Day in 2022.
- The average gift price in 2022 constituted 171.79$.
- Greeting cards, clothing, gift cards and outings were the top 3 gifts in 2022:
Share of consumers planning to buy gifts for Father’s Day in the United States in 2022, by type
Sources: NRF, Statista, ContactPigeon.
What to offer your audience?
As you see from the diagram above, the gifts range from physical products to experiences.
Let’s take a look at the stats:
- 37% of fathers want gift cards and 29% want electronics or a gadget of some type.
- $2.2B is spent on gift card from a favorite store or brand
- $2.2B is spent on clothes
- $1.8B on electronics, gadgets, and accessories
- Over $890M is spent on shaving kits, cologne, and tools for dad to work on the house and garden
Sources: Much Needed, Entrepreneur
Also, there is something definitely worth your attention: one of the biggest trends is a rising popularity of experiences and outings. After the pandemic, more and more people are eager to celebrate their loved ones with special memories.
And don’t underestimate the importance of software products: a lot of people will turn to them to create some special videos to show their dads love and appreciation.
Ready for the most converting affiliate programs for Father’s Day?
Here we go!
Ecommerce
This is the official ecommerce website of the legendary Walmart Inc., one of the world’s largest retail corporations. It serves as an online platform where customers can shop for a vast array of products, ranging from groceries and household essentials to electronics, furniture, apparel, and more. Millions of people turn to Walmart for gifts for any possible occasion.
Type: CPS
Payout: up to 4%
Cookie lifetime: 3 days
GEO: US
Shoebacca is an online retailer specializing in footwear, particularly athletic shoes and sneakers. The company offers a wide selection of shoes for men, women, and children, featuring popular brands such as Nike, Adidas, Puma, Reebok, New Balance, and many others.
Type: CPS
Payout: 6%
Cookie lifetime: 7 days
GEO: US, CA
Cole Haan is an American fashion brand that specializes in footwear, accessories, and outerwear. Initially, Cole Haan focused solely on men’s footwear, offering high-quality dress shoes and casual footwear. Over the years, the brand expanded its product line to include women’s footwear, accessories, and outerwear. Today, Cole Haan offers a wide range of products for both men and women, including dress shoes, boots, sneakers, sandals, handbags, wallets, belts, and coats.
Type: CPS
Payout: revshare 60%
Cookie lifetime: 7 days
GEO: US
Buckle is an online retail website that specializes in selling apparel, footwear, and accessories for men, women, and children. Buckle is a popular American retail chain that operates brick-and-mortar stores across the United States, and Buckle.com serves as its e-commerce platform, providing customers with the convenience of shopping online.
The store offers products from various popular brands, both well-known and emerging, catering to different styles and preferences. Some notable brands featured on Buckle.com include BKE, Miss Me, Rock Revival, Affliction, and many others.
Type: CPS
Payout: revshare 60%
Cookie lifetime: 15 days
GEO: US
This is an online store of the world famous Philips brand. Here one can find the most amazing gifts for all dads: groomers, shavers, beard and nose trimmers, and more.
Philips is well-known for its innovation and has been involved in the development of several groundbreaking technologies. The company has made significant contributions in areas such as medical imaging, healthcare informatics, personal health and well-being, household appliances, and professional lighting solutions.
Type: CPS
Payout: 4%
Cookie lifetime: 30 days
GEO: US
Experiences
Vivid Seats is an online marketplace and ticket reseller that allows users to buy and sell tickets for various live events such as concerts, sports games, theater shows, and more. It serves as a platform where individuals and businesses can list their available tickets for events, and buyers can browse and purchase tickets from the platform.
Type: CPS
Payout: 2%
Cookie lifetime: 30 days
GEO: US
Travel
OneTravel is an online travel agency that provides services for booking flights, hotels, rental cars, vacation packages, and other travel-related products. It is a platform that allows users to search, compare, and book travel options at competitive prices. OneTravel aggregates information from multiple airlines, hotels, and other travel suppliers, making it easier for travelers to find and book their desired travel arrangements.
Type: CPS
Payout: up to $24.50
Cookie lifetime: 90 days
GEO: worldwide
CheapOair is an online travel agency that specializes in providing discounted fares for flights, hotels, rental cars, vacation packages, and other travel-related services. It offers a platform where users can search for and book travel arrangements at competitive prices.
CheapOair aggregates information from various airlines, hotels, and other travel suppliers to offer a wide range of options for travelers. The platform allows users to search for flights based on their preferred dates, destinations, and other criteria. It also provides filters and sorting options to help users find the most affordable and convenient travel options.
Type: CPS
Payout: up to $24.50
Cookie lifetime: 90 days
GEO: worldwide
Software
InVideo is a cloud-based video editing platform that enables users to create professional-quality videos for various purposes, including marketing, social media, presentations, and more. It provides a user-friendly interface with a wide range of features and templates to help users create engaging and visually appealing videos.
Type: CPS
Payout: up to 80%
Cookie lifetime: 30 days
GEO: worldwide
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Wrapping It Up
Father’s Day is a holiday celebrated in many countries to honor and appreciate fathers and father figures. It is an occasion when people express love, gratitude, and recognition for the contributions and importance of fathers in their lives.
In the context of Father’s Day, affiliate marketing can play a significant role. Many businesses, particularly those selling products or services that make ideal Father’s Day gifts, leverage affiliate marketing to increase their reach, brand awareness, and sales during this holiday season.
That’s why it’s a great opportunity to engage with your audience and offer them the most sought after gift ideas.
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