POSTED ON : 07 Sep 2021 BY : Irina
The last quarter of 2021 is already here and that means the next couple of months is all about the beginning shopping season. The first huge event in a row is definitely Singles’ Day 11.11! In today’s article, we will talk about what Singles’ Day is and what it means for affiliate marketers all over the world and of course, traditionally, we have prepared for you a list of the best converting affiliate offers to boost your sales this holiday season like never before! Are you ready? Let’s begin!
What is Singles’s Day?
Despite being famous now as a true shopping paradise day, the story of Singles’ Day began humbly in 1993 among students of Nanjing University as a Bachelor’s Day, a celebration of being single and happy. Hardly could those students imagine that 20 years later this funny holiday will grow into a huge shopping event with billions of dollars in profit and eventually placed as being anywhere between two to four times the size of Black Friday.
Although Singles’ Day event is not an officially recognized public holiday in China, it is the largest offline and online shopping day in the world. Let’s turn to numbers for previous years.
According to Techinasia, Alibaba, Tmall and Taobao sales have reached US$5.8 billion in 2013, US$9.3 billion in 2014, US$14.3 billion in 2015, US$17.8 billion in 2016, and over US$25.4 billion in 2017. JD.com also achieved a sales record of US$19.1 billion in 2017, while Lazada drums up US$123 million. In 2020 Singles’ Day ran for nearly two weeks, from Nov. 1 through Nov. 11. Gross merchandise volume during that period, according to Alibaba, was $74.1 billion compared to $38 billion in a 24-hour period on 11.11 in 2019. For 2020 Singles Day, American brands were the top international sellers to Chinese consumers, contributing $5.4 billion to the total. As Practicalecommerce stated, more than 250,000 brands participated in 2020 Singles’ Day, including 31,000 foreign brands.
Singles’ Day VS Black Friday
So what’s the difference?
- Singles’ Day is an early bird
As we mentioned in the history of the holiday, Singles’ Day is on November 11th. Black Friday is the fourth Friday of November, and Cyber Monday is the Monday after Black Friday. Obviously, Singles’ Day can be considered both as a separate shopping event, as it actually is in China and Southeast Asia, or as a warm-up before Black Friday sales and Cyber Monday events.
- Black Friday is for West, Singles’ Day is for East
Roughly speaking it is like this. Black Friday is more recognized in the U.S. and European countries, while Singles’ Day is definitely a top shopping event in the East. Some Western online stores and brands host Black Friday and Cyber Monday sales, they may not participate in Singles Day. Nevertheless, more retailers participate with deals and discounts in advance of the Cyber Week holidays and actually put it like Singles’ Day sales.
- Singles’ Days is Bigger
While last year’s Cyber Monday Sales Hit $10.8 Billion, Singles’ Day sales skyrocketed with $74.1 billion! Can you imagine that?
New trends for Singles’ Day
- Luxury brands
Last year around 200 luxury brands joined in – more than double 2019’s figure. In prior years luxury brands were reluctant to participate, believing it would damage their reputation. This year, with overall sales down due to the pandemic, and with Chinese shoppers comprising a large percentage of global luxury buyers, high-end brands overcame their concerns.
China has been at the forefront of live video streaming over the past several years. The pandemic has accelerated that trend. Livestreaming has gone mainstream in China, with sessions hosted by social influencers and celebrities trialing new products, which can be purchased in real-time through embedded links. Live stream shopping is a mix of entertainment and eCommerce. Viewers buy from hosts and celebrities who share promo codes and flash sales in real time. Numerous Western stores caught up this trend, as for example, Rihanna’s performance for Amazon sales.
The best Singles’ Day Affiliate Programs
As you see, Singles’ Day’s sales have been speeding up the last couple of years and there’s no way it will slow down. Being the first shopping event in a row before Black Friday and Cyber Monday, Singles Day is definitely a total no-way miss-out event for all affiliate marketers. So if you want to boost your Black Friday Affiliate Marketing Strategy, it’s a great way to start that right now.
That’s why we have prepared 10 best affiliate marketing ideas on the eve of this event. So grab your cup of coffee and let’s get through them together!
1. Alibaba Affiliate Program
Alibaba is a Chinese multinational e-commerce giant. It is the first business of Alibaba Group, and according to Analysys, China’s leading integrated international online wholesale marketplace in 2020 by revenue. It connects Chinese and overseas suppliers to overseas wholesale buyers, who are typically trade agents, wholesalers, retailers, manufacturers and SMEs engaged in the import and export business, and provides sourcing, online transaction, digital marketing, digital supply chain fulfillment and financial services to them. By March 31, 2021, over 34 million buyers from approximately 190 countries had sourced business opportunities or completed transactions on Alibaba.com.
Here one can purchase everything from clothing and shoes to the latest electronic gadgets. The prices are for wholesale and retail, making it a perfect place for both individual buyers and also small businesses. No need to say, Singles Day is a big deal for Alibaba.
2. Aliexpress Affiliate Program
Another child Alibaba Group and one of the biggest e-commerce platforms in the world. There is hardly anyone who hasn’t heard of it or hasn’t bought from here at least once. What do people purchase here? Everything! Seriously! You can buy here everything from apparel to the latest drones. The selection of goods is always updated and the most trendy items being added constantly.
Aliexpress offers a variety of promocodes and coupons on the eve of Singles’ Day: there are funny games on their website and app for customers to get engaged and win amazing deals, free gadgets, additional coupons and much more. Usually, customers put the desired goods in the cart a week or so before Singles’ Day hits and wait for their special deals.
Join Aliexpress and get your piece of cake this November 11th.
3. Shopee Affiliate Program
Shopee is a Singaporean multinational e-commerce company headquartered in Singapore. Shopee was founded in 2015, and quickly expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam, the Philippines, Brazil, Mexico, Chile, and Colombia. It is also available in mainland China, Hong Kong, Japan, and South Korea as seller centers.
Here one can shop for a whole family with products ranging from clothing, health and beauty products to home appliances, computers and electronic gadgets. November 11th is a time for massive savings at Shopee. The store promotes daily free shipping vouchers, daily 50% off vouchers for brands and many more. The deals feature deals from brands like Nestle, Enfagrow, Philips, and more.
Join Shopee and start earning real money!
4. Banggood Affiliate Program
Banggood positions itself somewhat like an Amazon, offering the “best bang for your buck.” The platform sells multiple items from clothing to toys to electronics, and more. Sales categories even include car spare parts, tools, industrial, and scientific products.
Banggood is focused on consumer cross-border sales and does all the best to bring China’s “high-quality goods” to the world. Millions of products, from consumer electronics, tools, home, toys, sports, to clothing are delivered to customer’s door with several clicks. Isn’t it perfect? Don’t forget about hundreds and hundreds of special deals for this year holiday season starting from Singles’ Day and then proceeding to Balck Friday and Cyber Monday.
Want your share from their sales? It’s easy! Join here and your audience will be grateful for all these amazing Singles’ Day and Black Friday deals.
5. Ubuy Affiliate Program
Ubuy is one of the most popular e-commerce companies based in Kuwait but offering its services in more than 90 countries around the world. They provide their customers with access to an excellent variety of products: from fashion and jewelry to electronics and groceries. The team behind Ubuy realizes that today’s shoppers want more in a shorter time period. That’s why they make easy purchase methods as well as delivery to make it worth their while. Based in Kuwait, Ubuy provides its shoppers with access to product categories that keep them coming back.
Just sign up for Ubuy Affiliate Program and start earning like a pro!
6. Lightinthebox Affiliate Program
Lightinthebox is an international online retail company that delivers products to consumers in over 200 countries and territories. The company’s product selection includes apparel, gadgets, tools, homeware, and many more. Whether you’re looking for the latest clothing trends or the perfect wedding dress; the best cosplay look or the most unique home decor, Lightinthebox has you covered. They pride themselves on bringing their customers factory-direct products at exceptional prices they won’t find anywhere else.
Their Singles Day deals are going to be huge! Join Indoleads and this year Singles’ Day and Black Friday won’t disappoint you for sure!
7. Lazada Affiliate Program
Lazada is a leading eCommerce platform in Southeast Asia, basically the Amazon of South-East Asia. This platform is open to international sellers who want to tap into the markets of Indonesia, Singapore, Vietnam, the Philippines, Thailand and Malaysia.
Here is a great range of products: from clothing and accessories to home appliances and even car spare parts. Every year Lazada launches numerous events on the eve of Singles’ Day and Black Friday: promocodes, coupons, vouchers and lots of special deals!
Want to get your part of Lazada’s sales? It’s easy! Join here and your Singles’ Day sales will get a big boost!
8. DHGate Affiliate Program
DHGate is a eCommerce platform which connects Chinese manufacturers with customers from all over the world. DHgate offers a huge variety of items, ranging from men’s watches to real human hair weaves, at shockingly low prices. Here are some of the many categories offered by DHgate: Cell Phones and Accessories, Electronics and Cameras, Sports and Outdoors, Health and Beauty, Shoes and Accessories, Home and Garden, Toys and Gifts, Apparel for a whole family, Jewelry and Watches, Weddings and Formal Events, Hair and Styling, Computers and Games and many more.
DHGate always prepares well for the holiday season, so be sure, Singles’ Day as well as Black Friday and Cyber Monday. Sign up for DHGate and your holiday season will be very profitable.
9. Blibli Affiliate Program
Founded in 2011 in Indonesia, Blibli is the largest and most trusted online mall in Indonesia. Blibli offers a wide selection of quality products provided by more than 100,000 business partners, ranging from primary needs, electronic products including gadgets, daily necessities to lifestyle products. Delivery speed in Blibli is supported by their own logistics service and 15 logistics partners. The company has 20 warehouses and 32 hubs spread across major cities in Indonesia.
Blibli is one of the most trusted online stores in Indonesia with millions of loyal customers. The company will prepare huge deals and offers for 2021 Singles Day and Black Friday after it.
Join Indoleads right now and start promoting Blibli!
10. MandM Direct Affiliate Program
MandM Direct is one of the UK’s leading fashion and sports discount retailers selling top brands – adidas, UGG, Timberland, Diesel, Berghaus and French Connection and loads more, all with savings of up to 75% off UK recommended retail prices. The company specializes in buying clearance stock from manufacturers and selling at discounted prices.
No wonder this store has become the second biggest online store in the UK. Here one can buy outfits and shoes from top brands, all with more than affordable prices. The store always offers additional discounts or special deals for Singles’ Day, Black Friday and Cyber Monday.
Sign up for MandM Direct and boos your affiliate business!
This year Singles Day is set to be bigger than ever, with 200,000 brands set to take part and Alibaba targeting an extra 100 million consumers versus last year’s numbers (South China Morning Post, October 2019). That makes it a fantastic opportunity for publishers in Asia-Pacific and further afield to create commerce content.
Worth it or not?
What would you say to $14 billion in sales in 24 hours, $1.4 billion of which occurred in just the first eight minutes of sale day? Or what about 120,000 estimated orders per minute? It’s real. Imagine how much you can make during one holiday season with a smart Singles’ Day and Black Friday affiliate marketing strategy!
Keep in mind that as an affiliate marketer you should start early as most stores require the desired goods to be put into the cart prior to the start of sales, so that’s basically what your audience will do. This year with the pandemic approaching its end, and people mostly getting used to shopping online, the sales are going to be much higher than last year.
Don’t hesitate! Join Indoleads right now and skyrocket your profits with this year Singles’ Day!