The Best Affiliate Programs for Consumers’ Day in Brazil
With Consumers’ Day swiftly approaching on March 15th, the anticipation in Brazil’s marketplace is palpable. As consumers eagerly await the best deals, merchants are gearing up to capture their attention. Amidst this excitement, affiliate marketing emerges as a crucial tool, acting as a vital link between consumers and the products and services they desire.
In this dynamic landscape, identifying the finest affiliate programs tailored for the Brazilian market becomes paramount. This article navigates through the crème de la crème of affiliate programs, meticulously curated to enrich Consumers’ Day shopping experiences, empower affiliates, and delight consumers across Brazil. From electronics to fashion, travel to lifestyle, we explore the affiliate offerings poised to make this Consumers’ Day a memorable and rewarding celebration.
Let’s get started!
What is Consumers’ Day?
Consumers’ Day in Brazil is an annual e-commerce extravaganza, marked on the same date – March 15th each year. Much like its global counterpart, Black Friday, it holds significant importance in the retail calendar, particularly in the first quarter, boasting immense sales potential. Originating in 1983, Consumers’ Day was established with a dual purpose: to raise awareness about consumer rights and to promote a fair and transparent marketplace.
Today, Consumers’ Day serves as a tangible manifestation of these hard-fought consumer rights. It’s a day when consumers wield their purchasing power with confidence, expecting fair treatment and competitive deals. For businesses, it presents an unparalleled opportunity to connect with customers, increase brand visibility, and drive sales.
In recent years, Consumers’ Day has transcended its domestic roots, attracting global attention. Brands from diverse industries capitalize on this event to offer enticing discounts and promotions, leveraging the heightened consumer interest to boost sales. For global sellers eyeing the Brazilian market, participation in Consumers’ Day represents a strategic move to tap into a lucrative consumer base and expand their reach.
Consumers’ Day and e-commerce
Consumers’ Day in Brazil isn’t just a date on the calendar; it’s a monumental occasion that propels e-commerce into a frenzy of activity. Offering tantalizing deals and discounts, this event has become synonymous with savvy shopping and unbeatable bargains.
Similar to the frenzy of Black Friday, Consumers’ Day has evolved beyond a mere 24-hour event, expanding into what is now known as “Consumers’ Week.” In some instances, online marketplaces and e-commerce platforms extend their offerings throughout the entire month of March, transforming it into a veritable “Consumers’ Month” celebration.
A study conducted by All In and Social Miner in 2022 sheds light on the staggering financial impact of Consumers’ Day. Brazilian consumers unleashed a spending spree totaling a whopping $138 million USD, representing a staggering 22% increase compared to the previous year. It’s not just the Gross Merchandise Value (GMV) that’s on the rise; the number of orders surged by an impressive 16% during this period.
In February 2022, MindMiners conducted a study to gauge the purchasing intentions of Brazilian consumers for the Consumers’ Day. The findings were striking, with over 56% of respondents expressing their intent to partake in the festivities, enticed by the promise of enticing discounts. This marked a notable 7% increase from the previous year, underlining the growing significance of this event in the minds of consumers.
For brands and retailers, Consumers’ Day presents an unparalleled opportunity to captivate audiences with exclusive promotions and discounts, enticing them to make purchases they’ve been eyeing.
Consumers’ Day 2023: The Digital Frontier
Brazil is the largest economy in Latin America, and Brazilians have wholeheartedly embraced online shopping with a staggering 76% making purchases through digital channels in 2022, according to data from AMI. This trend shows no signs of slowing down, especially during landmark events like Consumers’ Day.
Research conducted by MindMiners unveils the overwhelming preference for online shopping during special occasions like Consumers’ Day, with over 81% of Brazilians expressing their willingness to indulge in digital retail therapy.
Top-selling Products: A Shopper’s Paradise
Consumers’ Day 2024 is poised to witness unprecedented demand across various product categories. From the latest electronics to trendy apparel and indulgent beauty products, consumers are primed to indulge in a shopping spree like never before.
Some of the top-selling products during Consumers’ Day usually include:
- Clothing, shoes and accessories: Fashion-forward attire for both men and women.
- Electronics: smartphones, accessories, cases, streaming devices, and media players.
- Beauty products: fragrances and personal care products.
- Home appliances: from cake makers to mixers and cleaning devices, household essentials are expected to fly off the shelves.
Now, let’s get to the top-performing affiliate programs for Brazil GEO.
1. Netshoes Affiliate Program
Vertical: E-commerce
Type: CPS
Payout: 6%
Cookie lifetime: 15 days
Deeplink: ❌
Landing pages: ✅
2. Zattini Affiliate Program
Type: CPS
Payout: 6%
Cookie lifetime: 15 days
Deeplink: ❌
Landing pages: ✅
3. Madesa Affiliate Program
Vertical: E-commerce
Type: CPS
Payout: 6%
Cookie lifetime: 10 days
Deeplink: ❌
Landing pages: ✅
4. Pague Menos Affiliate Program
Vertical: E-commerce
Type: CPS
Payout: up to 8%
Cookie lifetime: 30 days
Deeplink: ❌
Landing pages: ❌
5. Livelo Affiliate Program
Vertical: E-commerce
Type: CPA
Payout: 10%
Cookie lifetime: 7 days
Deeplink: ❌
Landing pages: ❌
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Wrapping It Up
In the realm of affiliate marketing, Consumers’ Day in Brazil emerges as a golden opportunity, a moment when affiliates can harness the immense potential of this annual extravaganza to drive revenue and expand their reach. As we draw our insights into Consumers’ Day to a close, it’s clear that affiliates hold a pivotal role in shaping the narrative of this dynamic event.
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