Christmas and New Year Affiliate Marketing Guide (+ The Best Offers)
‘Tis the season to spread joy, and what better way to do that than by delving into the world of affiliate marketing!
As we gear up for Christmas and New Year, let’s uncover some fantastic affiliate programs that not only bring cheer to your audience but also fill your pockets with holiday joy. We’ve prepared the selection of the crème de la crème of holiday-themed affiliate programs.
But first, grab your virtual Santa hat, cozy up with your laptop, and let’s see some of the insights you might find useful for your campaigns.
Holiday spending 2023
US
The NRF anticipates a surge in holiday season spending, spanning from November 1 to December 31, projecting a 3% to 4% growth in retail sales compared to 2022, with the figures expected to reach between $957.3 billion and $966.6 billion.
Source: NRF
What do people buy?
- Clothing (56%)
- Gift cards (44%)
- Toys (37%)
- Books, video games and other media (31%)
- Food/candy (29%).
- Personal care and beauty items (28%)
Source: NRF survey
Europe
Total retail sales (online and in-store) during Christmas season is forecast to reach £308 bln for these seven European countries:
The United Kingdom is expected to go bigger for this Christmas season than all others, with Germany and France following behind.
Source: Statista
What do people buy?
- Clothing, textile, shoes
- Toys
- Vouchers, gift cards
- Food, drinks
- Books, ebooks
- Smartphones, tablets and accessories
- Cosmetics, perfume, body care
- Computer, computer accessories
- Events
- Jewelry
- Furniture
Source: based on different Statista analyses for different European countries
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Brazil
For 2022 the revenue from retail sales during the Christmas season was forecasted to reach 65 billion Brazilian reals, and this year sales are expected to increase by approx. 5%, which represents the biggest leap since 2013.
What do people buy?
- Toys and games: video games, didactic toys, dolls from popular brands, outdoor and beach games
- Summer apparel and accessories
- Skincare and beauty products
Source: nocnoc, Central do Varejo
India
GMV for the entire month is expected to reach approximately ₹90,000 crore. This reflects a notable increase of 18–20% compared to the sales observed in the festive month of the previous year.
Source: Redseer Strategy Consultants
What to promote for a holiday season as an affiliate?
Use these strategies to define the most popular products for December/January promotions:
1. Analyze last year’s sales for your target audience
If you promoted anything last year, just take a look at what converted the best for particular your audience. Most probably, the trends haven’t changed.
2. Check out last year’s shopping trends for your target GEO
Google Trends can be useful with the most popular queries, as well as other courses, such as Statista, NRF (for the US), nocnoc (for Brazil), etc.
3. Check out the latest surveys and statistics
At this point, there are already some useful data available for different regions. In this guide, we’ve covered only the biggest ones, but it’s always better to check all the available information for your particular GEO.
4. Look into shopping guides
Shopping guides prepared by popular online retailers or online magazines are great sources of information on what people are looking for.
Google Holiday 100 Guide at your affiliate service
Here are some of the highly recommended shopping gift ideas from Google for this year based on users’ queries:
- Dr. Martens Boots
- Nike Free Metcon 5
- UGG Tasman Slipper
- Smartwatches
- Sleep headphones
- Gaming headsets with mic
- Smart TVs
- Shark HyperAir Hair Dryer
- Dyson Airstrait Straightener
- Harry’s razors
- Reverse coloring books
- Puzzle vases
- Squishmallows
- Away luggage
- Bogg Bags Original Bag
We definitely recommend checking the whole list, as there are so many popular products conveniently segmented into categories.
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Top Converting GEOs
When it comes to choosing the offers, you should definitely consider the GEO factor. eCommerce is a top vertical for holiday season, but travel is definitely in a top list too:
| eCommerce | Travel |
| USA | Malaysia |
| Brazil | Indonesia |
| UK | Singapore |
| Germany | |
| France | |
| India | |
| Spain | |
| Italy |
In our offers selection below you will find the offers for all of these GEOs.
Top Affiliate Programs for Christmas/New Year
1. Strawberrynet
Vertical: E-commerce
Payout: 10%
Cookie: 30 days
GEO: Worldwide (exceptions apply)
Landing pages: ✅
Deeplink: ❌
Promo: Xmas Countdown sale – 20% off on makeup and fragrances from selected brands, promo code for a mystery gift, check the details
Period: till Dec.10
2. Kinguin
Vertical: E-commerce
Payout: up to 12.5%
Cookie: 30 days
GEO: Worldwide
Landing pages: ✅
Deeplink: ✅
Promo: Razer Gold with a bonus of up to €10 & 5% discount, bonus on top of € Razer Gold – €100 Razer Gold + €10 bonus or €50 Razer Gold + €3 bonus with a promo code, check the details
Period: till Dec.31
3. DHGate
Vertical: E-commerce
Payout: up to 15%
Cookie: 30 days
GEO: Worldwide
Landing pages: ✅
Deeplink: ✅
Promo: up to 60% off, up to $40 off with promo codes, check the details
Period: till Dec.31
4. Tutu.ru
Vertical: Travel
Payout: up to 4.5%
Cookie: 30 days
GEO: RU
Landing pages: ✅
Deeplink: ✅
Promo: affiliate contest with a prize fund of 150 000 ₽
Period: till Jan.31 2024
5. Skillfactory
Vertical: Education
Increased payout: up to 22%
Cookie: 30 days
GEO: RU
Landing pages: ✅
Deeplink: ✅
Promo: increased payout depending on KPI with the sales conversion ≥18%
Period: till Dec.31
6. Nitrado
Vertical: Subscription
Payout: 25%
Cookie: 30 days
GEO: Worldwide
Landing pages: ❌
Deeplink: ✅
Promo: new server deals every week (only for new game servers)
Period: till Dec.31
7. Foreo
Vertical: E-commerce
Payout: up to 7%
Cookie: 60 days
GEO: US, HK, ID, JP, KR, MY, PH, SG, TW, TH, VN
Landing pages: ✅
Deeplink: ❌
Promo: up to 50% off
Period: till Dec.25
8. Serpstat
Vertical: Software
Payout: $70
Cookie: 30 days
GEO: Worldwide (exceptions apply)
Landing pages: ✅
Deeplink: ✅
Promo: up to $1728 off, check the details
Period: till Dec.24
9. Renogy
Vertical: E-commerce
Payout: 7.5%
Cookie: 30 days
GEO: AU, CA, DE, GB, US
Landing pages: ✅
Deeplink: ✅
Promo: up to 50% off for US, up to 60% off for CA, up to 55% off for GB
Period: till Dec.26
10. Ivacy
Vertical: Software
Payout: up to 50%
Cookie: 90 days
GEO: CA, FR, DE, HK, GB, US
Landing pages: ✅
Deeplink: ✅
Promo: multiple campaigns
Period: till Dec.31
11. Walmart
Vertical: E-commerce
Payout: up to 4%
Cookie: 3 days
GEO: US
Landing pages: ✅
Deeplink: ✅
Promo: multiple campaigns
Period: till Dec.31
12. Temu
Vertical: E-commerce
Payout: up to 15%
Cookie: 1 day
GEO: AU, AT, BE, CA, FR, DE, IT, MX, NL, NZ, PL, PT, ES, SE, CH, GB, US
Landing pages: ✅
Deeplink: ✅
Promo: up to 90% off, up to 30% off with promo codes, check the details
Period: till Dec.31
13. AliExpress
Vertical: E-commerce
Payout: up to 9%
Cookie: 3 days
GEO: Worldwide (exceptions apply)
Landing pages: ✅
Deeplink: ✅
Promo: multiple campaigns
Period: till Dec.31
14. Shopee
Vertical: E-commerce
Payout: up to 16%
Cookie: 7 days
Landing pages: ✅
Deeplink: ✅
Promo: multiple campaigns
Period: till Dec.31
15. Zalora
Vertical: E-commerce
Payout: up to 6%
Cookie: 7 days
Landing pages: ✅
Deeplink: ✅
Promo: multiple campaigns
Period: till Dec.31
16. Codashop
Vertical: Games
Payout: up to 8%
Cookie: 30 days
GEO: BD, BR, KH, CA, HK, ID, JP, KR, MY, MX, MM, NL, PK, PH, SG, ES, TH, TR, GB, US, VN
Landing pages: ✅
Deeplink: ✅
Promo: multiple campaigns
Period: till Dec.31
17. Crocs
Vertical: E-commerce
Payout: 5%
Cookie: 30 days
GEO: FR, DE, SG, GB
Landing pages: ✅
Deeplink: ❌
Promo: free shipping option available
Period: till Dec.18
18. Superdry
Vertical: E-commerce
Payout: up to 10%
Cookie: 30 days
Landing pages: ✅
Deeplink: ❌
Promo: up to 20% off
Period: till Dec.21
19. Reverb
Vertical: E-commerce
Payout: up to 10%
Cookie: 7 days
GEO: Worldwide
Landing pages: ✅
Deeplink: ✅
Promo: multiple campaigns
Period: till Dec.31
20. Petchef
Vertical: E-commerce
Payout: up to 25%
Cookie: 30 days
GEO: MY
Landing pages: ❌
Deeplink: ❌
Promo: new deals every day
Period: till Dec. 17
21. OneTravel
Vertical: Travel
Payout: up to $24.5
Cookie: 90 days
GEO: Worldwide
Landing pages: ✅
Deeplink: ❌
Promo: multiple campaigns
Period: different periods
22. CheapOair
Vertical: Travel
Payout: up to $24.5
Cookie: 90 days
GEO: Worldwide
Landing pages: ✅
Deeplink: ❌
Promo: different promo codes, check the details
Period: different periods
23. Trainline
Vertical: Travel
Payout: up to 30%
Cookie: 30 days
GEO: GB
Landing pages: ✅
Deeplink: ❌
Promo: multiple campaigns
Period: till Dec.31
24. Klook
Vertical: Travel
Payout: up to 5%
Cookie: 30 days
GEO: Worldwide
Landing pages: ✅
Deeplink: ❌
Promo: discounts with promo codes, check the details
Period: different periods
25. Ortobom
Vertical: E-commerce
Payout: 6%
Cookie: 30 days
GEO: BR
Landing pages: ✅
Deeplink: ❌
Promo: multiple campaigns
Period: till Dec.31
26. Kangu
Vertical: E-commerce
Payout: R$32,5
Cookie: 30 days
GEO: BR
Landing pages: ✅
Deeplink: ❌
Promo: R$30.00 off on the first 3 shipments for each user with a promo code, check the details
Period: till Feb.1 2026
27. LATAM Airlines
Vertical: Travel
Payout: 1.5%
Cookie: 30 days
GEO: BR
Landing pages: ✅
Deeplink: ❌
Promo: multiple campaigns
Period: till Dec.31
28. GOL Airlines
Vertical: Travel
Payout: 2.5%
Cookie: 1 day
GEO: BR
Landing pages: ✅
Deeplink: ✅
Promo: multiple campaigns
Period: till Dec.31
29. Roborock
Vertical: E-commerce
Payout: up to 4%
Cookie: 30 days
GEO: US
Landing pages: ✅
Deeplink: ✅
Promo: up to $400 off on selected items
Period: till the promo ends
—
Conclusion
Keep your finger on the pulse of current holiday trends and never underestimate the power of last-minute holiday shopping buzz – people will keep buying till New Year and probably a week or so after it. So if you were considering pausing the campaign right before Christmas – don’t!
It’s high time to turn those clicks into festive cash💸
Here’s to merry offers and a happy bottom line!