Bring them back! 5 tips how to bring people back to your website

Your visitors are leaving, and you feel frustrated. Don’t be! We have prepared some very useful tips. Let’s see!

1.Remarket your campaigns

But think of it this way, if someone went all the way to your checkout page, or someone went all the way to your form field and didn’t complete a lead, what do you think that person is? That person is super qualified to be a potential customer.

So why wouldn’t you want to get them back to your site and convince them to convert? Now, I’m not saying you should just do an ad to anyone who visits your site.

Look at your checkout pages, your lead pages, any of the main pages that cause conversions. When you pixel those pages only and only have people who visit those pages see remarketing ads, not only will you get more people back to your site, but they’re more likely to convert into a customer or a lead.

2.Push with push notifications

Leveraging push notifications is an easy way to get more traffic, and here’s the beauty of it, push notifications have better open rates and click rates than emails.

It’s much more effective and it’s easier because people just have to click a button to subscribe, they don’t have to put in an email or give you any of their personal information.

3.Email campaigns based of the visitor’s first intent.

Collecting emails on your site – it is a must for every site owner. Also check out tools like Hello Bar, which allow you to collect emails. And you should check out tools like Mail Chimp, which allow you to send out emails for free. Collecting emails and sending out emails isn’t the most effective way back to your site.

That’s why people have terrible email open rates and terrible click rates. The key is to match the intent on why someone came back to your site with the email campaign. It needs to be relevant. If someone’s coming to you for traffic, send them traffic advice. They’re coming to you for CRO advice, send them CRO. Now that’s an example that works for me.

If it’s not relevant to why they first landed on your site, it won’t work well.

4.Use exit pop-up to get more followers

Yes, you heard it right. Use exit pop-up not to collect emails, but to have people follow you on Facebook, YouTube, Instagram, LinkedIn, whatever your favorite social site is, let them click with the click of a button and they can follow you on one of your favourite social profiles.

5.Run time-sensitive events

Events like webinars, contests, things that only last for a while are super effective. The crucial here is time-based factor. The moment someone knows that something’s available only for the next 24, 48 hours, they’re more likely to act, they’re more likely to click on that email, that push notification, that Facebook Messenger blast that you pushed out.