The Best Affiliate Programs for Ramadan 2023
Ramadan is the ninth month of the Islamic calendar, during which Muslims around the world fast from dawn until sunset. It is considered one of the Five Pillars of Islam and is observed by Muslims as a time of spiritual reflection, self-improvement, and increased devotion to God. In 2023 Ramadan is expected to begin on Thursday, March 23 (according to Saudi Arabia) and will end on Thursday, April 20.
Ramadan month is also a huge trigger for ecommerce, which makes it a great opportunity for providing your audience with relevant content and offering products and services that can be interesting at this period of time.
Let’s look at what people buy, and of course our selection of the best converting affiliate programs is already waiting for you.
Ramadan: stats and facts
Geography of celebrations
Ramadan is celebrated by all Muslims, so the geography of this event is really vast. In addition to Middle East and North Africa, Southeast Asia – especially Malaysia, Indonesia and Singapore – is definitely one of the regions with significant Muslim population.
Number of people worldwide celebrating Ramadan in 2020, by region
As you see, according to Statista, the most people celebrating Ramadan are in the Asia Pacific region, followed by the Middle East and North Africa.
- People spend more on shopping
In 2022, online consumer spending in the Middle East and North Africa was valued at $6.2 billion, which was an increase of 39% in comparison to the online spending of consumers during Ramadan 2021 in the MENA region. (Source: Statista)
- Online shopping is getting more popular
The data proves most people prefer to buy things online rather than taking the more traditional route of going to a physical store. During Ramadan 2022, around 61% of respondents from the Middle East reported that they intend to shop online for groceries. (Sources: The Jakarta Post, Statista)
- Reunion and shopping are common themes during Ramadan
According to a survey, 51% of those who fast during Ramadan agreed that it is the ideal time to score deals. Muslims all over the world indulge in shopping every year as they prepare for this festive occasion. Retailers catering to Muslim customers experience a surge in business during Ramadan, offering significant discounts across various product categories, making it one of the busiest and most profitable seasons. (Source: Kantar)
- People start shopping earlier
In 2021 parcel volumes in SEA increased by an average of 21.2% one month prior to Ramadan, with more people starting their shopping earlier than Ever. (Source: ParcelMonitor)
What do people buy
- Food and beverages
Food vendors in Malaysia and Indonesia consider Ramadan as a crucial period. While the daytime is marked by fasting and refraining from food and drinks, the nighttime sees a surge in food sales. In Malaysia, night bazaars filled with street food vendors emerge in all cities and villages, and breaking the fast outside the home, particularly with friends, has become an occasion. Similarly, Indonesians’ practice of bukber also results in a rise in food sales during this time. (Sources: Statista, The Jakarta Post)
- Spices and cookware
Food FMCG retail sales also increase during Ramadan, as families prepare for Eid, which marks the end of Ramadan. The tradition of serving guests sweet drinks, as well as sweet baked goods, leads to an increase in the retail growth of food products such as baking ingredients, spices, non-alcoholic beverages, as well as cookware, compared to the non-Ramadan period. (Source: Statista)
- New clothes
Muslims shop during the Ramadan period to prepare for Shawwal, which is the 10th month in the Islamic calendar following the holy month of Ramadan. It is loved worldwide because the first day of the month is celebrated as Eid al-Fitr – A Festival of breaking the fast. Many of the Muslims like to celebrate it by dressing up and wearing their best clothes on Eid day and going out to meet friends and relatives, looking and smelling good. (Sources: Statista, IslamicFinder)
- Household items and decorations
People meet with family and friends and thus prepare their homes to meet guests. (Source: Statista)
- Beauty products
Beauty products are on shopping lists for the same reason as clothing. However, in most countries these products must meet halal requirements. A lot of Muslim millennials are conscious consumers and choose brands that reflect the Islamic ethos. (Source: Janio Asia)
- Smartphones and tablets
Consumer electronics such as smartphones, tablets and cameras see increases in sales throughout the weeks leading up to Hari Raya Aidilfitri.
Most of Muslims consume 1.5 times more spiritual content during the Ramadan month, even on mainstream online platforms like Spotify and YouTube. That’s why devices like smartphones, tablets as well as electronic accessories and peripherals like power banks, earbuds, smart wearables might be worth promoting during the Ramadan period. (Source: Think with Google)
Although traveling during Ramadan isn’t something Muslims usually do, this year due to the post pandemic period, thousands of people from Europe and North America will most likely travel to Middle Eastern countries, as well as to SEA, so in terms of traveling outlook for Ramadan is very positive.
The Best Affiliate Programs for Ramadan
1. Shopee Affiliate Program
Shopee is an ecommerce platform that operates in various Southeast Asian countries. It offers a wide range of products, including electronics, fashion, beauty products, home appliances, and groceries.
Payout: up to 10%
Cookies: 7 days
2. Lazada Affiliate Program
Lazada is an ecommerce platform that operates in several Southeast Asian countries. It offers a wide range of products, including electronics, fashion, home appliances, beauty products, and groceries.
Payout: up to 12%
Cookies: 30 days
Blibli is an Indonesian ecommerce platform that was launched in 2011. It is one of the largest e-commerce platforms in Indonesia and offers a wide range of products, including electronics, fashion, beauty products, home appliances, and groceries.
Payout: up to 4%
Cookies: 7 days
Ounass is a luxury ecommerce platform that is based in Dubai, United Arab Emirates. It offers a wide range of luxury products, including fashion, beauty products, home decor, and accessories from high-end brands such as Gucci, Chanel, and Dior.
Cookies: 30 days
GEO: BH, KW, OM, QA, SA, AE
Klook is an online platform that offers a wide range of travel services and activities, such as tours, attractions, theme parks, food experiences, and transportation. It was founded in Hong Kong in 2014 and has since expanded to offer services in over 400 destinations worldwide.
Payout: up to 5%
Cookies: 30 days
Ramadan is an important period for many Muslims around the world. It is a time of fasting, prayer, and reflection, and it also presents a unique opportunity for affiliate marketers to connect with Muslim audiences and promote products and services that cater to their needs during this holy month.
Here are a few reasons why Ramadan is important for affiliate marketers:
- Increased spending during Ramadan: During Ramadan, Muslims often spend more on gifts, food, and other items as they prepare for the month-long fast and celebrations that follow. This presents a great opportunity for affiliate marketers to promote products and services that are in high demand during this time.
- Targeted marketing opportunities: As a marketer, you can target your campaigns to reach Muslim audiences who are looking for products and services that are relevant to them during Ramadan. This can include everything from food and beverage products to travel and accommodation services.
- Building relationships with Muslim audiences: By promoting products and services that are relevant to Muslim audiences during Ramadan, you can build trust and establish long-term relationships with this community. This can help you to gain a loyal following and increase your brand’s reach and visibility.
Ramadan presents a great opportunity for affiliate marketers to connect with Muslim audiences and promote products and services that are relevant to their needs during this holy month.
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