What Makes Singapore National Day Special?

Singapore National Day, celebrated every August 9, is more than just a patriotic occasion, it’s also a prime time for shopping! With major e-commerce platforms and lifestyle brands rolling out exclusive sales and promotions, shoppers are ready to spend. From fashion and travel to beauty and electronics, this festive season is a hotbed for affiliate marketers aiming to increase clicks, conversions, and commissions.

Looking to tap into the National Day buzz? Here are the best affiliate programs to promote across Singapore and the wider APAC region!

When Is Singapore National Day 2025?

Singapore National Day falls on Saturday, August 9, 2025. Expect week-long campaigns, flash sales, and limited-time vouchers from major retailers in the days leading up to and following the celebration. Affiliates should begin promoting offers as early as the first week of August.

Trends to Watch:

• Fashion, footwear, and accessories take center stage
• Travel, staycation, and experience bookings see a sharp rise
• Beauty, skincare, and wellness items trend due to self-care demand
• Mobile-first audiences dominate festive shopping 

1.) Celebrate with Must-Have Fashion

Fashion-forward shoppers are looking for trendy yet timeless pieces for the long weekend and beyond.

Affiliate Idea: Recommend Zalora Singapore for exclusive National Day discounts on apparel, bags, and accessories across top fashion brands.

2.) Get Gifting with Beauty Must-Haves

Beauty lovers are all about skincare, makeup, and limited-edition sets during the holiday.

Affiliate Idea: Promote Sephora Singapore for premium beauty buys and curated kits that are perfect for self-care or gifting.

3.) Support Local, Shop Smart

Consumers are actively seeking local platforms offering unbeatable deals.

Affiliate Idea: Highlight Shopee Singapore for National Day mega sales across fashion, electronics, groceries, and more.

4.) Make Travel Plans Happen

Staycations and short-haul trips are in demand, especially over the long holiday.

Affiliate Idea: Feature Traveloka Singapore for hotel bookings, flight promos, and vacation packages across APAC.

5.) Step Up Their Street Style

Sneaker culture is huge in Singapore, and deals during National Day make it even better.

Affiliate Idea: Recommend Stadium Goods for rare and trending sneakers at attractive prices.

6.) Add a Touch of Elegance

Style and sophistication go hand in hand with local pride.

Affiliate Idea: Promote Charles & Keith Singapore for chic handbags, heels, and fashion-forward footwear perfect for the season.

7.) Adventure Awaits with Experiences

From attractions to tours, experiences are the new gifts.

Affiliate Idea: Highlight Headout for last-minute ticket deals to city tours, experiences, and cultural attractions across APAC cities.

8.) Stock Up on Lifestyle Essentials

National Day sales mean massive discounts on everyday goods.

Affiliate Idea: Recommend Lazada Singapore for unbeatable savings on electronics, home appliances, and personal care items.

9.) Keep Them Active & Stylish

Athleisure and sportswear see a boost as consumers blend comfort with fashion.

Affiliate Idea: Feature Nike and Adidas SEA for stylish sports apparel, footwear, and fitness gear at great discounts.

10.) Let Them Express Their Comfort

Practical, stylish, and iconic footwear deals are always a hit during big sales.

Affiliate Idea: Promote Crocs for versatile and colorful comfort footwear for the whole family.

Why National Day Campaigns Work:

• High consumer sentiment and patriotism-driven purchases
• Discounts from both local and international retailers
• Perfect timing for mid-year restocks, staycations, and fashion refresh
• Strong mobile and app-based buying behavior in APAC

Fresh Insights for Affiliates

• Singaporeans love vouchers highlight cashback, promo codes, and limited-time offers
• Flash deals and countdowns increase urgency and CTRs
• Fashion and travel remain top-performing categories during National Day sales
• Incorporate red, white, and national symbols in visuals to boost relevance and engagement

Pro Tip: Don’t just focus on Singapore, many of these retailers operate across Southeast Asia. Customize your campaigns by geo-targeting APAC regions like Malaysia, Indonesia, and the Philippines to expand your reach. Leverage urgency, use festive banners, and create themed collections to increase performance.

Ready to ride the National Day sales wave? Promote these top affiliate programs across Singapore and APAC to maximize your earnings during one of the year’s most festive shopping periods!

Top Affiliate Programs

1.) Lazada Singapore Affiliate Program

Lazada is one of Southeast Asia’s leading online marketplaces, offering millions of products across electronics, fashion, home, beauty, and more. With daily deals, secure payment options, and fast delivery, Lazada makes online shopping easy, affordable, and reliable for everyone.

Category: Marketplace

GEO: SG

Payout: Up to 48%

Type: CPS

Cookie lifetime: 30 day(s)

Hold Period: 45 day(s)

2.) Zalora Singapore Affiliate Program

Zalora is Asia’s go-to fashion and lifestyle platform, featuring a vast selection of apparel, shoes, accessories, and beauty products from both international and local brands. With fast shipping, easy returns, and the latest trends at your fingertips, Zalora makes fashion accessible and effortless.

Category: Fashion

GEO: SG

Payout: Up to 5.6%

Type: CPS

Cookie lifetime: 7 day(s)

Hold Period: 90 day(s)

3.) Shopee Singapore Affiliate Program

Shopee is a highly popular e-commerce platform in Asia, known for its wide assortment of products, daily flash sales, and in-app features like games and livestreams. It combines affordability, convenience, and community interaction to deliver a fun and rewarding shopping experience.

Category: Marketplace

GEO: SG

Payout: Up to 8%

Type: CPS

Cookie lifetime: 7 day(s)

Hold Period: 90 day(s)

4.) Sephora Singapore Affiliate Program

Sephora is a global beauty authority that offers premium skincare, makeup, fragrances, and haircare from top brands. Known for expert service and a wide product range, Sephora empowers beauty lovers to explore, experiment, and express themselves with confidence.

Category: Health, Beauty

GEO: SG

Payout: Up to 7%

Type: CPS

Cookie lifetime: 30 day(s)

Hold Period: 60 day(s)

5.) Headout Affiliate Program

Headout is a travel experience platform that connects you to curated tours, attraction tickets, and unique experiences in major cities worldwide. Whether you’re booking last-minute or planning ahead, Headout offers flexible options for travelers seeking fun, culture, and adventure.

Category: Travel

GEO: Many geo

Payout: 5%

Type: CPS

Cookie lifetime: 30 day(s)

Hold Period: 60 day(s)

6.) Charles & Keith Singapore Affiliate Program

Charles & Keith is a modern fashion brand offering stylish footwear, bags, and accessories for women who appreciate sleek design and accessible luxury. With a strong presence across Asia and beyond, it’s a top choice for trendsetters who value both fashion and function.

Category: Fashion

GEO: SG

Payout: Up to 7%

Type: CPS

Cookie lifetime: 10 day(s)

Hold Period: 70 day(s)

7.) Traveloka Singapore Affiliate Program

Traveloka is a leading travel and lifestyle platform in Southeast Asia, offering easy booking for flights, hotels, experiences, car rentals, and more. With user-friendly features, great deals, and localized support, Traveloka simplifies your journey from planning to arrival.

Category: Travel

GEO: SG

Payout: Up to 4.9%

Type: CPS

Cookie lifetime: 14 day(s)

Hold Period: 40 day(s)

8.) Nike Affiliate Program

Nike is a global icon in sportswear, committed to innovation, performance, and style. From running and training gear to casual sneakers and street-ready apparel, Nike empowers athletes and everyday individuals to push their limits and express their style through sport.

Category: Fashion

GEO: APAC

Payout: 6%

Type: CPS

Cookie lifetime: 7 day(s)

Hold Period: 90 day(s)

9.) Stadium Goods Affiliate Program

Stadium Goods is a premier destination for sneakerheads and streetwear fans, offering a curated selection of authentic, hard-to-find releases from top brands like Nike, Adidas, and Yeezy. With a focus on quality and authenticity, it’s where sneaker culture comes alive.

Category: Fashion

GEO: Many geo

Payout: Up to 5%

Type: CPS

Cookie lifetime: 30 day(s)

Hold Period: 30 day(s)

10.) Crocs Affiliate Program

Crocs is a global brand recognized for its ultra-comfortable, lightweight footwear that combines fun, function, and fashion. From classic clogs to modern sandals and boots, Crocs offers something for every lifestyle, with customizable charms and bold color choices.

Category: Fashion

GEO: Many geo

Payout: 3.75%

Type: CPS

Cookie lifetime: 30 day(s)

Hold Period: 60 day(s)

11.) Adidas Affiliate Program

Adidas is a world-renowned brand that merges sports performance with cutting-edge style. Offering everything from running shoes and training apparel to fashion-forward streetwear, Adidas inspires people to stay active, push boundaries, and express themselves through movement.

Category: Fashion

GEO: Many geo

Payout: 6%

Type: CPS

Cookie lifetime: 30 day(s)

Hold Period: 90 day(s)

Final Thoughts

As Singapore National Day approaches, affiliate marketers across the APAC region have a timely opportunity to tap into patriotic shopping trends and boost earnings. From Singapore to Malaysia, Indonesia, and beyond, consumers are on the lookout for deals on fashion, electronics, home goods, local snacks, and travel getaways. By promoting top affiliate programs like Shopee, Lazada, Sephora, and Charles & Keith, you can align with trusted platforms that offer region-specific campaigns and high-converting deals. To succeed during this high-traffic season, focus on local relevance, time-sensitive offers, and mobile-friendly content. Highlight flash sales, sitewide discounts, and free shipping promotions to attract clicks and drive conversions. With the right strategy and localization, Singapore National Day 2025 could be your most profitable moment across the APAC affiliate landscape!