The Best Affiliate Programs In The USA
Updated on June 10th, 2024
Affiliate marketing was born in the U.S. and this GEO stays one of the most profitable for affiliate marketers from all over the world. Let’s just say that in 2022, the United States spearheaded affiliate marketing investments, with expenditures projected to hit $8.2 billion. On a global scale, the affiliate marketing industry was estimated to be worth $15 billion. Keep reading to explore the list of the best affiliate programs for your US audience and some useful insights!
Is affiliate marketing worth it?
In a nutshell, yes, affiliate marketing is definitely worth it. At its core, it’s a mutually beneficial way for both companies and affiliates, as brands can efficiently promote their products and services, while affiliates earn commissions for offering their audiences the products/services which are interesting for them.
The most obvious advantages of affiliate marketing include the following:
- Low Startup Costs: It does require minimal initial investments, but compared to e-commerce these investments are much lower.
- Passive Income: Once set up, it can generate passive income as your content continues to attract traffic and generate sales.
- Flexibility: You can work from anywhere and choose the niche or products you are passionate about.
- Scalability: There’s potential to scale your earnings by increasing traffic, optimizing conversions, and adding more affiliate programs.
- Performance-Based: Earnings are based on your performance, giving you control over your potential income.
One of the factors which you should consider when signing up for an affilliate program, is a GEO, which is the targeted location or a specific area for this particular brand. Today we’ve prepared for you the best affiliate programs in the USA, so if you have an audience in this country, make sure to check out these programs!
But first, let’s take a look at the state of e-commerce in the USA.
E-commerce in the US
Over the past decade, the e-commerce market in the United States has evolved remarkably, establishing itself as one of the largest and most dynamic e-commerce landscapes in the world. The sector is poised for substantial growth, with retail e-commerce sales projected to surge from approximately USD$925 billion in 2023 to over USD$1.4 trillion by 2027. This trajectory underscores the robust potential and pivotal role of the U.S. in the global e-commerce ecosystem.
The channels through which consumers shop online are also evolving. While traditional online retailers and brand websites continue to be popular, online marketplaces and social media platforms are gaining significant traction. This shift is particularly notable among younger demographics; in the last quarter of 2022, three-quarters of Gen Z shoppers in the U.S. purchased products directly from social media platforms. This trend underscores the rising influence of social commerce in driving e-commerce growth.
The Rise of Mobile Commerce
A significant aspect of the global e-commerce market is the increasing dominance of mobile shopping, and the U.S. is no different. The surge in social commerce has further accelerated this trend, with smartphones becoming the preferred device for online purchases. By the end of 2022, mobile commerce accounted for 38% of all e-commerce sales, reflecting the substantial impact of mobile buyers on the market. Additionally, even though the overall volume of online retail orders has seen a decline, mobile commerce has proven to be the most resilient channel.
Source: Statista
What do people buy?
Surprisingly, top 3 products for Americans of 18-65 years old are the same:
- Clothing
- Shoes
- Beauty products
Source: Emarketer
Popularity of other product categories differ depending on the age, however in general the rating goes like this:
- Food
- Pet products
- Books, music, movies and games
- Accessories
- Health products
- Consumer electronics
- Toys and baby products
- Furniture
- Hobby supplies
- Household appliances
- Sports and outdoor products
Source: Statista
Marketplaces are the favorite shopping destinations, however, not only them. Walmart is in the top 3 most popular e-commerce and shopping websites in the US as of December 2023, based on share of visits. (Source: Statista) By the way, Walmart Affiliate Program is available on Indoleads.
Let’s move on to our top list of the best affiliate programs in the USA!
E-commerce
1. Walmart Affiliate Program
Walmart is one of the largest companies by revenue globally and is often listed among the Fortune 500 companies. It employs millions of people, making it one of the largest private employers in the world. The company has a significant online presence through its website and app, providing a wide range of products that include electronics, clothing, home goods, and groceries. It’s in the top list of the most popular e-commerce stores in the US.
CPS: up to 5%
GEO: US
Cookie: 3 days
Hold: 90 days
Deeplinking: ✅
2. LightInTheBox Affiliate Program
LightInTheBox is an international online retail company that delivers products directly to consumers around the world. The company was founded in 2007 and is headquartered in Beijing, China. LightInTheBox offers a wide variety of products at competitive prices, catering to a global customer base.
CPS: 1%
GEO: WW
Cookie: 30 days
Hold: 75 days
Deeplinking: ❌
3. DHGate Affiliate Program
DHGate is a Chinese online wholesale marketplace that connects buyers from around the world with Chinese manufacturers and wholesalers. Founded in 2004 by Diane Wang, DHGate has grown to become a major player in the global e-commerce landscape.
CPS: up to 15%
GEO: WW
Cookie: 30 days
Hold: 60 days
Deeplinking: ✅
4. AliExpress Affiliate Program
AliExpress is an online retail service based in China, owned by the Alibaba Group. Launched in 2010, it functions as a global e-commerce platform, allowing small businesses and manufacturers in China to sell products directly to consumers around the world. Here one can find a variety of products: from clothing, shoes and accessories to electronics and furniture.
CPS: up to 8%
GEO: WW (Exceptions apply)
Cookie: 3 days
Hold: 30 days
Deeplinking: ✅
5. Alibaba Affiliate Program
The Alibaba wholesale website, commonly referred to as Alibaba.com, is a leading global online wholesale marketplace. It connects suppliers, primarily based in China, with buyers from around the world. The platform features a wide range of product categories, including electronics, machinery, apparel, consumer goods, automotive parts, and more.
CPS: up to 10%
GEO: WW
Cookie: 15 days
Hold: 60 days
Deeplinking: ❌
6. FragranceNet Affiliate Program
FragranceNet.com is an online retailer specializing in the sale of designer fragrances, skincare, haircare, aromatherapy, and cosmetics. Established in 1997, the company has grown to become one of the largest online destinations for fragrance enthusiasts.
CPS: 0.1% base commission
GEO: WW
Cookie: 10 days
Hold: 60 days
Deeplinking: ❌
7. ThriftBooks Affiliate Program
ThriftBooks is an online retailer specializing in the sale of used books. Established in 2003, ThriftBooks has grown to become one of the largest online sellers of used books in the world.
CPS: up to 3%
GEO: US
Cookie: 7 days
Hold: 45 days
Deeplinking: ❌
8. Nitrado Affiliate Program
Nitrado is a company that specializes in game server hosting, providing rental services for game servers and application hosting. Founded in 2001 by Marcel Bößendörfer, Nitrado has established itself as a prominent player in the game server hosting industry.
CPS: 25%
GEO: WW
Cookie: 30 days
Hold: 45 days
Deeplinking: ✅
9. Renogy Affiliate Program
Renogy is a company specializing in renewable energy products, particularly solar energy solutions. Renogy has become a leading provider of solar panels and related accessories for residential, commercial, and off-grid applications.
CPS: 7.5%
GEO: AU, CA, GB, US
Cookie: 14 days
Hold: 55 days
Deeplinking: ✅
10. Swarovski Affiliate Program
Swarovski is a legendary Austrian producer of luxury glass and crystal products, renowned worldwide for its precision-cut crystal jewelry, accessories, figurines, and home décor items. Founded in 1895 by Daniel Swarovski, the company has built a reputation for its high-quality craftsmanship, innovative designs, and commitment to excellence.
CPS: up to 10%
GEO: WW
Cookie: 30 days
Hold: 60 days
Deeplinking: ✅
11. Ulike Affiliate Program
Ulike is one of the leading providers of home beauty devices, selling over 4 million units in 17 countries worldwide. The company is focused on solving the hair removal problems of women worldwide and offers a variety of hair removal devices for a safe using at home.
CPS: up to 20%
GEO: AT, DK, FI, FR, DE, GR, HK, HU, IE, IT, NO, PL, ES, SE, CH, TH, GB, US
Cookie: 30 days
Hold: 47 days
Deeplinking: ✅
12. Best Buy Affiliate Program
Best Buy is a multinational retailer specializing in consumer electronics, appliances, entertainment products, and technology services. The store is in the top list of the most visited online stores in the US in 2023.
CPS: 0.5%
GEO: US
Cookie: 45 days
Hold: 70 days
Deeplinking: ❌
Finance
13. BadCreditLoans Affiliate Program
BadCreditLoans is dedicated to assisting individuals with less-than-ideal credit histories in securing loans tailored to their needs. By providing access to funds without resorting to payday loans, the company aims to support borrowers in enhancing their creditworthiness. At BadCreditLoans, borrowers can access loans ranging from $500 to $10,000 swiftly. With expedited funding and flexible loan terms extending up to three years, financial assistance is readily available to address various needs.
RevShare: 90%
GEO: US
Cookie: 30 days
Hold: 30 days
Deeplinking: ❌
14. «Upgrade Loans and Credit Cards» Affiliate Program
Upgrade Loans and Credit Cards is a prominent financial services company that offers personal loans, lines of credit, and credit cards to consumers.
CPA: up to $140
GEO: US
Cookie: 30 days
Hold: 30 days
Deeplinking: ❌
Subscription services
15. MAX Affiliate Program
Max (former “HBO Max”) is a popular streaming service that offers a vast library of content, including HBO original series, movies, documentaries, and licensed programming. It also features content from other WarnerMedia properties like Warner Bros., DC, Cartoon Network, and more.
CPS: 7.5%
GEO: US
Cookie: 7 days
Hold: 60 days
Deeplinking: ✅
B2B
16. BigCommerce Affiliate Program
BigCommerce is a leading e-commerce platform that provides businesses with the tools and features needed to create and manage online stores. The service offers a user-friendly interface and customizable templates that allow businesses to create professional-looking online stores without the need for extensive technical expertise.
CPS: up to $1050
GEO: AU, CA, IN, GB, US
Cookie: 90 days
Hold: 75 days
Deeplinking: ❌
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Wrapping It Up
If you have an audience from the US – there is no reason to not monetize it. Affiliate marketing is a perfect solution to generate an income stream and deliver your users the best offers from trusted advertisers. Check the affiliate calendar for major shopping days, launch ad campaigns and show your users the most relevant and interesting offers. The competition for this Geo is high, but the results won’t disappoint you for sure.
Looking for other affiliate programs? Say no more! 3000+ offers from world-famous brands at your fingertips right here!