Affiliate Marketing Guide for Ramadan 2024
With the arrival of Ramadan on March 10th this year, affiliate marketers are gearing up to harness the immense potential of this sacred month. Ramadan, a time of spiritual reflection and communal unity, also marks a significant period of heightened consumer activity and spending in the digital realm.
As individuals worldwide prepare for the month-long observance, characterized by fasting from dawn till dusk, affiliate marketers stand at the threshold of a unique opportunity. From the bustling pre-Ramadan preparations to the jubilant celebrations of Eid al-Fitr, each phase presents abundant prospects for affiliates to engage their audience and drive conversions.
In this article, we embark on a journey into the realm of affiliate marketing during Ramadan, offering actionable strategies to navigate this dynamic period successfully. Also, we’ve prepared the best affiliate programs for this festive season. A spoiler: there’s an exclusive promo code from Strawberrynet.
Join us as we explore the art of affiliate marketing during Ramadan, poised to seize the opportunities that lie ahead in this sacred and vibrant season.
What do people buy during the month of Ramadan?
Before you start choosing the affiliate programs to promote, it’s important to know what’s at the top of people’s minds during the season.
Here are the most sought after products:
- Food: groceries make the top of the list. Especially popular are nuts and other snacks for breaking fast. FMCG products for “fitrah” (donations at the end of Ramadan) are highly popular too. Also, a hint for content creators: many users actively search for ‘Ramadan recipes’ during this season.
- Beverages: teas, water, fresh juices, carbonated beverages.
- Clothes: abayas, kaftans, and other clothing items that come with Ramadan designs, as well as scarves and head covers. Ramadan is followed by Eid Al-Fitr, a short holiday and feast, and consumers buy new clothes to celebrate.
- Medicine and vitamins: taking vitamins and supplements during Ramadan aids in offsetting potential nutrient deficiencies that may arise due to the extended fasting periods.
- Personal care and cosmetics: in most countries, these products must meet halal requirements, though.
- Household cleaning supplies: people want to keep their homes as clean as possible, especially during Ramadan season, so the products in this category are highly popular.
- Home decorations: colorful lanterns, wall decorations, table cloths, calligraphy items, etc.
- Prayer rugs and mats: they are one of the most popular gifts during the month.
- Electronics: with many people staying up late during Ramadan and with higher demand on spiritual content during this time, more people buy electronics and gadgets such as smartphones, tablets, and laptops.
- Travel: people travel to spend this time with their families and close friends.
The popularity of particular categories depends on the country. For example, in Malaysia, one of the most popular affiliate marketing GEOs, the top list of most popular categories looks like this:
Most popular purchases during Ramadan in Malaysia, 2022
Source: Statista
How many people make purchases online?
Here we can see how many Muslim consumers are willing to buy a particular product category online and offline.
Source: YouGov
As you can see, e-commerce almost always wins, except for the medicine and vitamins segment, which is quite obvious, because still a lot of people prefer to purchase these products in drugstores or special brick-and-mortar stores.
How much money do people spend on online shopping during Ramadan?
Online shopping spending during Ramadan in the MENA region, 2019-2023
Source: Statista
The spending is rising with $6.7b being spent in the MENA region during Ramadan season in 2023. This year has all the chance to break this record.
Where exactly do people buy online during Ramadan?
In Indonesia, Shopee is the number one choice of 89% of respondents, with Tokopedia (51%), TikTok Shop (41%), Lazada (34%) and Blibli (7%), following its steps.
Noticeably, women are obviously the biggest fans of Shopee, with 92% of women and 85% of men choosing it as their answer. Across different generations, Shopee is also leading its way being chosen by Gen Z, Millennials and Gen X. Lazada is also in the top 4 online channels.
What to promote for Ramadan season?
1. Pre-Ramadan period
As Ramadan approaches, consumers gear up for an extensive period of family gatherings and shared meals for Iftar and Suhoor. Traditionally, the time preceding Ramadan witnesses an uptick in sales across such categories as:
- Food
- Home and kitchen appliances
- Home fragrances
- Home decor
- Consumer electronics
- Fashion
- Beauty products and perfumes
2. First half of Ramadan
During this period consumers eagerly anticipate the commencement of Ramadan, engaging in the preparation of elaborate Iftar meals, hosting numerous gatherings, and attending various dinners as guests.
Amidst these activities, there exists a profound emphasis on spirituality, with some individuals encountering challenges in transitioning to a fasting lifestyle.
Additionally, the second week of Ramadan marks the onset of heightened sales activity, constituting the first of two peak weeks. It’s an opportune moment to capitalize on this surge in consumer spending by promoting kitchen appliances, grocery delivery services, modest fashion, spiritual literature and accessories, as well as health supplements tailored to assist with fasting.
Key product categories include:
- Fashion
- Kitchen appliances
- Food delivery services
- Spiritual books
- Spiritual accessories
3. Last half of Ramadan
The latter portion of Ramadan, commencing in week three, coincides with the peak of online shopping activity. As week three progresses through the final days leading up to Eid al-Fitr, the initial surge in sales gradually diminishes.
Furthermore, the physical toll of fasting prompts a desire to enhance personal appearance, while there’s also a focus on purchasing gifts for friends and family in preparation for Eid al-Fitr, with particular interest in items such as watches, jewelry, and home appliances.
To capitalize on consumer behavior during the last weeks of Ramadan, consider promoting the following product categories and stores:
- Restaurants
- Beauty products, including grooming products
- Various gifts for Eid
4. Eid Al-Fitr
As the days preceding Eid al-Fitr dwindle, there’s a notable surge in sales during the celebration itself, even as many affiliates conclude their Ramadan promotions. Persist in your promotional efforts to capture all potential conversions, particularly focusing on:
- Last-Minute Gifts
- Restaurants
- Consumer electronics
- Home appliances
Affiliate Marketing Strategies for the Ramadan season
1. Keep an Eye on the Clock
Ramadan purchasing patterns will see an increase in food purchases during daytime hours, peaking two hours before Iftar, which presents an excellent opportunity to promote groceries and food delivery offers. Post-9pm, all other purchases surge, reaching a peak at 3am.
You can utilize social media during this time for an extra boost, e.g. Facebook experiences a 190% increase in visits between 2.30-5 am.
2. It’s all about valuable relatable content
Create content which is highly sought during these days, it can be:
- Recipes;
- Iftar/Suhoor timings;
- AI-made faceless videos with spiritual content.
3. Utilize Video Content
Take advantage of the significant increase in YouTube views during Ramadan. Engage your audience with long-form video content that educates or entertains, enhancing your channel’s visibility and engagement.
4. Expand Your Reach
Consider implementing carefully budgeted paid campaigns on platforms like Google, Facebook, Instagram, Twitter, which can significantly increase targeted traffic and boost your revenue during Ramadan.
5. Continue Promotion Post-Ramadan
This is highly important in your affiliate marketing success during this season. Capitalize on the increased sales and discounts during Eid al-Fitr by continuing to promote gifts, electronics, appliances, and restaurants, ensuring a larger share of conversions.
The Best Affiliate Programs for Ramadan and Hari Raya
E-commerce
1. Strawberrynet Affiliate Program
Type: CPS
Payout: up to 10%
Cookies: 30 days
GEO: WW (exceptions apply)
Promo: 10% OFF with the exclusive promo code AFFINDOLEAD (Minimum Spend: US$80)
Validity: till April 30th, 2024
2. Shopee Affiliate Program
Type: CPS
Payout: up to 10%
Cookies: 7 days
3. Blibli Affiliate Program
Type: CPS
Payout: up to 4%
Cookies: 7 days
GEO: ID
4. Zalora Affiliate Program
Type: CPS
Payout: up to 8%
Cookies: 7 days
5. Charles&Keith Affiliate Program
Type: CPS
Payout: up to 7%
Cookies: 10 days
6. Ounass Affiliate Program
Type: CPS
Payout: 8%
Cookies: 30 days
GEO: BH, KW, OM, QA, SA, AE
7. The Body Shop Affiliate Program
Type: CPA
Payout: 7%
Cookies: 15 days
GEO: KW
8. Victoria’s Secret Affiliate Program
Type: CPS
Payout: up to 20%
Cookies: 15 days
GEO: SA, AE
9. Ferns n Petals Affiliate Program
Type: CPS
Payout: 10%
Cookies: 1 day
GEO: SG
10. LightInTheBox Affiliate Program
Type: CPS
Payout: 1%
Cookies: 1 day
GEO: SG
11. Adidas Affiliate Program
Type: CPS
Payout: 6%
Cookies: 30 days
GEO: ID, SG
Travel
12. Klook Affiliate Program
Vertical: Travel
Type: CPS
Payout: up to 5%
Cookies: 30 days
GEO: worldwide
13. KKDay Affiliate Program
Vertical: Travel
Type: CPS
Payout: up to 3.5%
Cookies: 30 days
GEO: WW
14. Malaysia Airlines Affiliate Program
Vertical: Travel
Type: CPS
Payout: 1.38%
Cookies: 30 days
GEO: Many
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Wrapping It Up
Affiliate marketers have a unique opportunity to capitalize on the increased consumer activity during this period. By strategizing early and aligning promotions with the specific buying patterns and trends observed during Ramadan, affiliates can maximize their conversions and revenue.
Starting early and staying organized with a clear promotional calendar is crucial. Dividing the season into distinct buying periods allows marketers to tailor their strategies accordingly, focusing on key categories such as food purchases, consumer electronics, and home appliances at strategic times. Leveraging platforms like social media, YouTube, and email for engagement and remarketing can significantly enhance visibility and drive sales.
Finally, it’s essential not to overlook the opportunities presented by Eid al-Fitr, as it brings another surge in sales and discounts. By continuing promotions beyond Ramadan and into Eid, affiliates can further capitalize on consumer spending and solidify their position in the market.
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