11.11 Affiliate Guide: Top 10 Affiliate Programs For Singles Day 2022 and Insights
Think Black Friday is big? It’s nothing compared to China’s Singles Day!
If you think fall season has only Halloween and Black Friday/Cyber Monday shopping extravaganzas, you’re luckily wrong. Originating in China, the unofficial holiday and shopping season Singles Day is a huge event for retailers, customers and of course affiliate marketers, and not only in China. Southeast Asian, Russian and US markets are welcoming the 11.11 shopping festival too.
These days Singles Day is already upon us and let’s explore what to expect and of course the most important – what to promote.
11.11 in numbers
1. This shopping event is 3 times larger than Black Friday and Cyber Monday, both of those dates put together.
Source: Statista
2. Singles Day definitely gives Black Friday a run for its money with Alibaba and JD.com racking up around $139 billion of sales across their platforms on China’s Singles Day shopping event last year, setting a new record.
Source: SensorMatic
3. 290 000 brands participated in Singles Day on Alibaba’s properties alone.
4. 78 brands saw tenfold growth, topping out over ¥100 million in sales, while 36 brands topped ¥1 billion in revenue.
5. In 2020 Alibaba extended 11.11 from November 1 to November 12. In 2021, the shopping festival started in October with the first stage of pre-orders and discounts ending before November. Then a further round of pre-orders and discounts started in November, leading to the 11.11 finale.
6. 2.5M shoppers purchased green products on Alibaba’s Tmall.
7. The top-selling categories include electronics, cosmetics, beauty items, and fashion.
8. The top 5 countries selling to Chinese shoppers via cross-border platforms during 11.11 in 2020 were Japan, the USA, South Korea, Australia, and Germany.
11.11 related facts for Southeast Asia
Singles Day is a huge shopping event in Southeast Asia thanks to Alibaba’s powerful impact. Let’s see how it’s going here.
1. Southeast Asia’s six largest economies are home to 440 million internet users, 80% of whom have made an online purchase at least once, according to a report by Google, Temasek Holdings and Bain & Company.
2. Shopee and Lazada are the trendsetters in Southeast Asia, making a wide variety of products being projected and sold.
3. According to the 2021 stats released by Lazada in the beginning of 11.11 it took just 9 minutes to cross $11 million in sales. Lazada saw a record 800,000 sellers and brands participating in 11.11, which is a 50% increase from 2020. (Source:Alizila)
4. Data analyzed by advertising firm Criteo in 2021 showed Singapore’s retail sales for this annual shopping bonanza soared up to nearly 350% in 2020 despite being held in the thick of the COVID-19 pandemic and an economic recession.
5. According to Lazada, during two years of pandemic people have developed and become accustomed to new shopping habits.
6. Consumers continue to actively participate during Double Day campaigns such as 11.11, 12.12 sales, with 67% of the digital consumers completing a purchase during these days.
7. Low prices (45%) and affordable shipping (45%) top the list of reasons people are buying online, followed closely by ease of search (43%) and convenience (43%). Singapore (55%), Thailand (48%) and the Philippines (49%) show a strong preference for the items to be delivered straight to them.
8. Reviews and ratings are a crucial factor, especially for online shoppers in Singapore (61%) and Thailand (66%).
9. Buying authentic products is amongst the top reasons for online shopping in Singapore (54%) and Vietnam (53%).
10. The variety of payment options available is the top reason for Indonesia (54%). In markets like Singapore (53%) and Malaysia (45%), secure payment options are also a key criteria.
11. 65% report that when they shop online, they already know what they’re going to buy. 29% of respondents report enhanced engagement with the platform through additional browsing for the best deals and exploring the platform for additional items ahead of completing the sale.
12. More than 90% of Thai females ages 16 to 24 surveyed say they are spending more online since the pandemic, and over half of them are willing to wait for a discount.
13. As a possible result of the pandemic, 58% of respondents invest in themselves through spending on Health & Beauty categories. A trend for well-being and self-care is very strong.
14. Markets with more mobile first approaches lead the region with payments via e-wallets, with Malaysian leading with 63% followed by Indonesia (55%) and Philippines (54%).
15. The majority of markets have fully embraced cross border shopping with 79% of respondents in Singapore having no preference for local or global brands, followed by 58% in Thailand and 56% in Malaysia. Shoppers in Vietnam, Indonesia and the Philippines have a preference for local labels, with one in two (52%) Vietnamese respondents showing a strong preference for shopping from local labels followed by Philippines (41%) and Indonesia (36%). (Source: SMEhorizon)
The most popular products for 11.11
- Diapers and skin care products. Over 155,000 skincare products were also sold and Shopee recorded for having over $1m in sales in one day. The top-performing brands included.
- Beauty items remained the most popular products, which generated more than RMB10 billion in GMV, according to Alibaba’s report. In Hong Kong and Taiwan, health and beauty was the most popular product category on Singles’ Day in 2020. (Source: Criteo)
- Game consoles were also actively sold out in Singapore according to Shopee reports in 2021.
- Home and Living continued to be one the best selling category with 100,000 kitchen and dining products sold on Shopee.
- In Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, apparel and accessories was the most popular product category in 2020 and the second most popular one in Hong Kong and Taiwan. (Source: Criteo)
- The top-performing brands included: Nike, Adidas, Apple, L’Oréal, Estée Lauder, Lancôme, Maybelline, Unilever, Pampers, Huggies, Philips, Xiaomi, Huawei, Globe, TCL, American Tourister, Olay, Coocaa. (Source: CedCommerce)
Top 10 Affiliate Programs for Singles Day
Together with its advertisers and publishers, Indoleads has decided to highlight Singles’ Day in the Southeast Asian market. As a publisher, you can get a lot of benefits from Singles’ Day by generating more traffic to your website and enjoying higher conversions.
1. Aliexpress Affiliate Program
This e-commerce giant from China is known to almost everyone. Here one can find the latest electronics, fashion, phone accessories, computer electronics, toys, home and garden, home appliances, tools, home improvement products and more. There is hardly any product you can’t find on Aliexpress.
Singles Day is always a mega shopping event on Aliexpress: numerous interactive activities on the website and on the app for the customers allowing them to win amazing coupons and other deals. Aliexpress usually offers discounts up to 70% off on millions of items. It provides huge discounts on jewelry and watches, Home and garden, sports and entertainment, and many more.
Join Aliexpress affiliate program right now and start preparing for 11.11 early!
Payout: 3% – 9%
GEO: worldwide
2. Shopee Affiliate Program (TH, MY, ID, SG, PH)
Shopee is a Singaporean multinational e-commerce company that has expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam, the Philippines, Brazil, Mexico, Chile, and Colombia. Shopee is one of the biggest players in the Malaysian e-commerce market. The store had a revenue of US$139 million in 2021.
Here one can shop for a whole family with products ranging from clothing, health and beauty products to home appliances, computers and electronic gadgets. Shopee launches numerous shopping events and sales. November 11th is a time for massive savings at Shopee. The store promotes daily free shipping vouchers, daily 50% off vouchers for brands and many more. The deals feature deals from brands like Nestle, Enfagrow, Philips, and more.
Sign up for Shopee affiliate programs for Southeast Asian markets right now!
Payout: up to 12%
GEO: check these programs for Southeast Asian markets below:
Join Shopee Affiliate Program (MY)
Join Shopee Affiliate Program (ID)
Join Shopee Affiliate Program (PH)
Join Shopee Affiliate Program (SG)
Join Shopee Affiliate Program (TH)
3. Lazada Affiliate Program
Lazada is an international e-commerce company owned by Alibaba Group. Nowadays Lazada is one of the biggest online shopping platforms in Southeast Asia. The company has expanded business to Malaysia, Singapore, Thailand, Indonesia, Philippines and Vietnam. Lazada provides a fast, secure and convenient online shopping experience with a broad product offering in categories ranging from fashion, consumer electronics to household goods, toys and sports equipment etc. Hundreds of thousands of sellers provide their products here to a massive number of buyers on the platform.
Lazada will definitely launch numerous deals for this year’s Singles Day. Keep an eye on it!
Sign up for Lazada affiliate program for Malaysia or Indonesia GEOs!
Payout: up to 7%
GEO: check the programs below for ID and MY GEOs
Join Lazada Affiliate Program (ID)
Join Lazada Affiliate Program (MY)
Youbeli is a popular online marketplace in Malaysia, providing everything at customer’s fingertips, being a one stop shopping destination for millions of people here. The categories of goods here are extensive: Electronics, Gaming, Baby & Kids, Groceries, Home & Living, Health & Beauty, Fashion, Sport, Lifestyle, Books, Movies & Stationery, Services, Coupons & Tickets. At Youbeli a customer will find everything they might need.
This trusted online marketplace offers a variety of products at affordable prices. The customers can also shop conveniently on-the-go via official mobile apps. These days most people are searching for great deals. Show your audience the Youbeli offer.
Youbeli always celebrates 11.11 by promoting exclusive deals and offering promocodes.
Sign up for Youbeli affiliate program right now!
Payout: 3.6%
GEO: MY
Trip.com is a world-known travel agency which provides booking services for flights, hotels, trains, car rentals, airport transfers, tours and attraction tickets, and offers more than 1.2 million hotels in 200 countries and regions, as well as over 2 million flight routes connecting more than 5,000 cities. More than 400 million users worldwide are Trip.com’s customers.
Trip.com is available in 19 different languages and has customer service teams fluent in all these languages. Booking on Trip.com is all about seamless and hassle-free experience with no booking fees. Here anyone can filter tickets by price, flight duration, travel time, airline, or number of stops. Multi-city itinerary? Not a problem at all. As well as booking a hotel room or renting a car.
Sign up for the Trip.com affiliate program at Indoleads and let’s turn this year 11.11 into a money-making event!
Payout: 1% – 8%
GEO: worldwide
Klook is an ultimate destination for travel services and experiences in 350 destinations around the world. This travel and leisure booking platform designed to connect travelers with experiences and attractions has become one of the leaders in this segment.
Here anyone can book all kinds of transportation, hotels, tickets for activities and events, rent a car, buy food and dining vouchers. It’s a perfect service for travelers to plan their vacation all around the world. From experiences and staycations to car rental and insurance – Klook got it all.
Klook always goes big on 11.11, and this year isn’t an exception.
Join Klook affiliate program and let’s make money!
Payout: 2% – 5%
GEO: worldwide
7. Central Online Affiliate Program
Central Online is one of the e-commerce giants from Thailand. Here anyone can purchase a variety of products: from clothing and shoes for a whole family to beauty products, electronics, homeware, as well as products for an active lifestyle. World famous brands and also local brands – Central Online got it all.
The store never misses a good tradition of 11.11 and there will be a bunch of amazing deals.
Sign up for Central Online affiliate program right now!
Payout: 8%
GEO: TH
Adidas is a world-known sports brand and a multinational corporation. Its diverse product portfolio features almost all sports related categories: from professional sports equipment for athletes to sports and dancing clothing for everyone.
So many celebrities and professional athletes became ambassadors of the brand and wear Adidas for both sports events and in daily life. No wonder almost everyone knows the brand and people eagerly purchase the most comfortable, durable and fashionable outfits and sneakers for both high-activity training and just everyday life.
Adidas is highly popular both in Indonesia and Singapore. Singles Day will be celebrated here with new promos and special deals.
Sign up for Adidas affiliate program right now!
Payout: 6%
GEO: ID, SG
Promo: buy 2 get 50% off
Nike is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon, in the Portland metropolitan area. It is the world’s largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment.
Join Nike affiliate program and let’s make money!
Payout: 10%
GEO: IN, ID, MY, SG, TW, TH, VN
Promo: SG and MY: Enjoy up to 50% off sale items and save an extra 30% with code: NIKESALE PH, TH and TW: Enjoy up to 40% off sale items and save an extra 30% with code: NIKESALE
10. Zalora Affiliate Program
Zalora is one of the leading online fashion destinations in Southeast Asia. Their collections are designed for every woman and for every occasion possible: casual outfits, work outfits, evening garments, accessories, shoes, beauty products. The store also features amazing collections for men and kids.
The store offers an extensive collection of over 500 top international and local brands and designers. If your audience is into fashion, Zalora offer is for you. Singles Day is one of major shopping events here, and they’re going to launch numerous amazing deals for it.
Join Zalora affiliate program right now!
Payout: 6% – 8%
GEO: check the programs for Southeast Asian markets below:
Join Zalora Affiliate Program (ID)
Join Zalora Affiliate Program (HK)
Join Zalora Affiliate Program (MY)
Join Zalora Affiliate Program (SG)
Join Zalora Affiliate Program (PH)
Blibli is one of the biggest and most trusted online malls in Indonesia. It was founded in 2011 in Indonesia and since then turned into a true e-commerce giant. Blibli offers a wide selection of quality products provided by more than 100,000 business partners, ranging from primary needs, electronic products including gadgets, daily necessities to lifestyle products. Delivery speed in Blibli is supported by their own logistics service and 15 logistics partners. The company has 20 warehouses and 32 hubs spread across major cities in Indonesia.
Blibli is one of the most trusted online stores in Indonesia with millions of loyal customers. The company never misses Singles Day. So it’s high time to give it a try!
Join Blibli affiliate program right now and make the most out of this!
Payout: up to 4%
GEO: ID
Bonus affiliate programs!
12. Geekbuying Affiliate Program
Geekbuying is a perfect place to buy personal electronics, gadgets and other similar goods. Their impressive catalog consists of the most sought after gadgets ready to be shipped worldwide. Another quality that Geekbuying is popular for is their excellent customer support.
This store is definitely one of the best affiliate programs for tech geeks looking to break in to the world of affiliate marketing. 11.11 is going to be huge here, don’t miss that out!
Sign up for Geekbuying affiliate program here and let’s make money!
Payout: 7%
GEO: worldwide
13. Strawberrynet Affiliate Program
Strawberrynet is one of the leading beauty online stores. The company is based in Hong Kong and for over 20 years in the beauty business they’ve become an ultimate destination for all top beauty brands. All their products are 100% fresh, authentic items, and their deals are irresistibly lucrative. Strawberrynet delivers to anywhere in the world, so that everyone can enjoy the best beauty products from top brands. No wonder there are thousands of positive reviews on the web.
Strawberrynet offers everything from makeup to skin and haircare at discounted prices. Among the brands represented on their website you can find: Biotherm, BVLGARI, Calvin Klein, Christian Dior, Guerlain, Kerastase, Nars and many more. The store has already prepared amazing deals for this year’s Singles Day.
Join Strawberrynet affiliate program here and let’s start the ball rolling!
Payout: 10%
GEO: worldwide, excluding China, Taiwan, Hong Kong and Macau.
Promo: up to 58% off, get 15% off on selected brands with min. spend USD$60 with promocode AFFPANB15
Adobe is an American multinational computer software company, specializing in software for the creation and publication of a wide range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures and print. Adobe has millions of users worldwide. Flagship products include: Photoshop image editing software, Adobe Illustrator vector-based illustration software, Adobe Acrobat Reader and the Portable Document Format (PDF), plus a host of tools primarily for audio-visual content creation, editing and publishing.
Join Adobe affiliate program right now!
Payout: 8.33% – 85% , USD50.4
GEO: worldwide
Promo: 40% off Creative Cloud All Apps
Udacity is an online learning platform offering groundbreaking credential programs in fields such as artificial intelligence, machine learning, self-driving cars, and robotics, as well as app and web development, digital marketing, and more. They collaborate with companies like Google, Facebook, Amazon, IBM, and Mercedes-Benz to build cutting-edge curriculum, and their exclusive hiring partnerships provide graduates unique access to new career opportunities.
Udacity is for anyone that is looking to gather knowledge and earn new skills in programming, business, data science and more. Its courses are designed to give students real employable skills that are based around real-world projects where one can learn at their own schedule and ask for help from mentors 24/7.
Sign up for Udacity affiliate program here and get the most out of affiliate marketing!
Payout:USD17.5
GEO: worldwide
Promo: 25% off on all programs with a promocode
Nexcess is a prominent web hosting provider, providing customers from around the world with excellent managed hosting solutions. This company is part of the LiquidWeb family of hosting companies, which helps to lend even further credibility to the services it provides.
Nexcess offers a variety of different hosting options, all of which are fully managed so customers don’t need to be technical experts to use its services. The company’s services are commonly used for WordPress-, WooCommerce-, and Magento-based sites. This is because it specializes in the managed hosting of online stores and other similar platforms, which have grown in popularity through the years.
Join Nexcess affiliate program right now!
GEO: many
Payout: USD1-20.00, 150%
Promo: 75% Off 4 Months of managed hosting with a promocode NEXCESSBF2022
When: Nov. 1-30
Lelo is a Swedish intimate lifestyle company that designs, develops and manufactures upmarket sex toys, BDSM accessories, and massage products. The company is the recipient of more than 30 adult industry awards and is the first-ever sex toy design brand to be awarded a Cannes Lions for Product Design as well the Red Dot Design Award for two consecutive years. The FEMME and HOMME collections here are made up of sex toys catering to women and men, respectively, while the Insignia range is composed of higher-end and more design-oriented sex toys, including the SenseMotion Insignia couples’ massagers with wireless remote controls as well as the Smart Wands all-over body massagers with tactile-sensing SenseTouch™ technology.
LELO has already started its fall season sale, hurry up and start earning with them!
Sign up for LELO affiliate program right now!
Payout: 3.9%
GEO: many
Promo: up to 50% off
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Takeaway
The scale of 11.11 is truly mindblowing and affiliate marketers should take advantage of it. Publishers have a huge opportunity to boost performance. Taking learnings and data from events such as Singles’ Day will help you to tweak strategies and campaigns based on consumer behavior.
So, what to keep in mind?
1. Even though the big date is scheduled for 11 November, by now your affiliate preparations are, and should be, well on the way. Essentially, participating in Singles Day is a very systematic and comprehensive work.
2. Choose the most hyping and at the same time the most relevant to your audience products and join the affiliate programs.
3. Even if you were not going to set campaigns for Singles Day for some reasons and were originally planning to push only Black Friday/Cyber Monday sales, it’s still very much worth looking at 11.11. This shopping day is huge in Southeast Asia, and even the companies which put all their efforts towards Black Friday week, are still going to launch something exciting for Singles Day too in order to drive shoppers in-store earlier.
And of course remember, affiliate marketing success usually doesn’t happen overnight…unless it’s Singles Day or Black Friday, because the sales on these shopping festivals are insane.
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