POSTED ON : 03 Nov 2020 BY : Irina
The Double 11 Online Shopping Festival, which has taken place every year on November 11 since 2009, has set new standards for online shopping around the world by continually generating record breaking revenues and creating an innovative retail experience for consumers. To many, Singles’ Day equals the future of ecommerce, and actually it is pretty so. In 2019, Singles Day generated an estimated $38.4 billion in gross merchandise volume (GMV). This year, we can expect safety rules due to the pandemic, yet we can also expect more eye-popping sales figures and more digital innovations.
What is Singles’ Day?
While the 1990s was a time where couples were celebrated and marriage was encouraged in China, university students unofficially declared 11.11 – visually resembling four bare sticks – to be a day for the unattached. Today, Singles’ Day is much more than just an online shopping event, it’s a global online festival. For example, last year, which was the 11th edition of the annual Singles Day shopping event, it was American singer Taylor Swift who headlined the event.
Singles Day’s popularity increases across the globe, with multinational eCommerce sites offering big discounts and heavily promoting the shopping event, resulting in major increases in their customer sales and orders.
Is Single’s Day Still for singles?
Yes and no! Singles’ Day is still about treating yourself, whether or not you have someone to share your new loot. As it has gone global with Alibaba having rebranded Singles’ Day as the “11.11 Global Shopping Festival,” and its e-commerce archrival JD.com joining the fray, as well as international brands like Gap, Nike, and Macy’s, the idea of indulging ourselves has been preserved. So yes, it’s about spoiling your favourite self. But seriously: this huge sale event embraced people of different ages and of course family statuses all around the world, it’s definitely for everyone!
Singles’ Day or Black Friday?
The main competitor for Singles Day is post-Thanksgiving Black Friday known for snaking queues and dangerous stampedes, and of course its digital-era companion Cyber Monday. Both holidays mark seasons for splurging. Singles’ Day shopping starts between China’s Golden Week (early October) and Chinese New Year (early February), filling an otherwise slow spell for retailers, while Black Friday/Cyber Monday signal the kickoff of winter holiday shopping in the U.S.
Many U.S. shoppers look to Black Friday to indulge on a big purchase, like a flat-screen TV, at discount prices. But Singles’ Day, like original nemesis Valentine’s Day, has also become known for gift exchanges. People buy something to surprise each other, which doesn’t mean that nowadays there is some sort of big difference between these two sale events. Still, Singles’ Day traditionally features shopping spree with preorder deals. Eventually it’s up to retailers to choose which sale event to hit on.
Why should affiliate marketers bother?
Singles Day is a huge sale event for all online-shoppers which means it’s a huge event for affiliate marketers too. This year Singles Day is set to be bigger than ever, with more than 250,000 brands to take part and Alibaba targeting an extra 100 million consumers versus last year’s numbers and more than 2 million new products to be introduced, double the amount compared to 2019. That makes it a fantastic opportunity for publishers and further afield to create commerce content. So here are some ideas for how to get involved in Singles Day 2020.
What to keep in mind?
– Top Deals Content
Choose the best deals early and get started with the content. With shopping spree with preorder deals is hitting this Singles Day even more than ever before it pays to create content early, so ideally publish content in advance of Singles Day to pick up search traffic, as people scout deals ahead of the sales starting. For publishers that haven’t covered Singles Day before, it can also be a low effort initiative to understand if this is an event your readers will care about.
– Focus on vertical content
Be specific: if you already know the categories your readers love, you can also hone in on particular verticals and make those the focus of your commerce content for Singles Day. This can help improve chances of conversion, by making the content more specific to your audience. This piece from Techradar focuses on technology deals, outlining offers on items including smartphones and earphones.
– Photos matter a lot
A visual reference point can help make all the difference. It helps illustrate the writer’s recommendations and better engage the reader in the Singles Day deals that are on offer. It also shows how publishers outside of Asia-Pacific can take advantage of international merchants rolling out sales of their own in sync with Singles Day. Check out our recommendations for photos here.
-Best holiday practices are also applied
Types of commerce content that work well for one ecommerce event can typically be good performers in other holidays too. You can use affiliate strategies for Valentine’s Day, Black Friday/Cyber Monday and Mother’s Day, and they will work for Singles Day too.
What do people buy?
Singles Day is not limited to some specific categories of products. Everything’s gonna be on sale, that’s why consumers in over 220 countries participate in Singles’ Day shopping. How are people buying? While most shoppers scout what they want to buy online, it’s recommended to know what you want in your cart prior to 12:01 AM on 11/11. Items run out of stock and the hot deals go fast, if you spend too much time browsing you could miss out. What does that mean? Your audience has already started preparing! We are not kidding! Consumers definitely have their eyes on some highly-desired products and add them to the wish list. As this “Day X” gets closer and closer, being affiliate marketer you’d better stay tuned and focused. That’s why we at Indoleads prepared the best e-commerce offers for you! Let’s unpack them right now!
1. Alibaba Affiliate Program
Launched in 1999, Alibaba.com is the leading platform for global wholesale trade. It is a comprehensive directory of suppliers, connecting them directly to buyers from all over the world (i.e. retailers). Alibaba presents millions of products to source, all from the suppliers themselves: hundreds of millions of products in over 40 different major categories, including consumer electronics, machinery and apparel. Buyers for these products are located in 190+ countries and regions, and exchange hundreds of thousands of messages with suppliers on the platform each day.
In essence, you are getting supplier prices at insider rates, typically at a price point only senior and seriously connected merchandisers have before been able to nab.
2. Aliexpress Affiliate Program
Payout: up to 9%
World-known e-commerce giant where everyone can buy anything from buttons to washing machines doean’t need any introductions. Aliexpress is a true C2C platform, as it unites thousands of individuals and small companies who sell their goods through this service, while Aliexpress provides logistics support, as well as oversees the whole shopping process to keep it safe and transparent. Shipping is almost always free, and the buyer protection is the sign of amazing customer service.
On average this massive CPS offer is able to attract over 500 thousands conversions a month in Indoleads Network, with pretty great 0,85% CR. This offer converts extremely well in Europe, such countries like Russia, Slovakia, Czech Republic, France, Spain and Germany are among the best.
Payout: up to 14%
GEO: MY, ID, SG, VN, TH, PH
Lazada is a pioneer of e-commerce (online shopping) and is one of the fastest-growing marketplaces in the world that offers a fast, safe and comfortable online shopping experience. Their products have an incredible range in categories: from fashion, electronic equipment, household appliances, children’s toys, and sports equipment, to fashion apparel and makeup items. As the best online shopping site in Malaysia and South-east Asia in general, Lazada always provides countless product lines that are updated every day. And Lazada always ensures that you get the latest and best deals through the promos they run.
You can BECOME LAZADA AFFILIATE by joining an affiliate program in Indoleads.com.
Payout: up to 10%
Shopee is a Singaporean e-commerce platform launched in Singapore in 2015, and since expanded its reach to Malaysia, Thailand, Taiwan, Indonesia, Vietnam, and the Philippines. It serves users in Southeast Asia and Taiwan to buy and sell products online. Due to the mobile and social element built within the concept, Shopee was described as one of the “5 disruptive e-commerce startups we saw in 2015” by Tech In Asia. The range of products covers almost everything from smartphones to most fashionable outfits. So, literally, no one can resist shopping here.
You can BECOME SHOPEE AFFILIATE today by joining this affiliate program on our platform.
Payout: from 3.00% CPA + CPS
Blibli.com is the biggest e-commerce in Indonesia with more than 30M visitors per month and over 10M items in catalogue. The ecommerce veteran has been around since 2009, raised over $13 million in funding and runs in-house operation of over 1,000 employees to ensure that its 5 million monthly customers receive their packages within two-days. It brings hundreds of thousands of product selection from vacuums and handphones to local Indonesian fashion labels. Blibli has a gorgeous user interface that makes the online shopping experience more enjoyable. There are some well-known merchants selling their wares on BliBli already, such as Harley-Davidson, Philips, and Dell Stores.
You can BECOME Blibli AFFILIATE with Indoleads and start promoting this awesome offer today!
6. Adidas (ID)
Adidas Online Store offers the latest and best equipment that adidas has to offer at every moment. When you shop at adidas, you can be sure that for more than seven decades, adidas products have always been superior. Our distinctive feature is always offering products with the best quality, technology and innovation standards.
Adidas never runs out of fashion. You can BECOME Adidas AFFILIATE with Indoleads and start promoting this awesome offer today!
7. Nike (APAC)
Nike, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of sports footwear, apparel, equipment, accessories, and services.
Their mission is what drives them to do everything possible to expand human potential. They do that by creating groundbreaking sport innovations, by making their products more sustainable, by building a creative and diverse global team, and by making a positive impact in communities.
Based in Beaverton, Oregon, NIKE, Inc. includes the Nike, Converse, Hurley, and Jordan brands.
You can BECOME Nike AFFILIATE with Indoleads and start promoting this awesome offer today!
As a B2C platform Banggood appears to sell a little bit of everything: electronics, clothing, accessories, beauty products, and even more. Free or low-cost shipping as in the best traditions of Chinese online stores. The reviewers claim the prices here are very lucrative with one of the fastest deliveries possible.
Banggood is one of the oldest running CPS affiliate programs on Indoleads platform. 6% commissions are bringing good results for our affiliates on average. 1.46% CR is a great indicator that this offer is performing as one of our top offers.
You can BECOME BANGGOOD AFFILIATE with Indoleads and start promoting this awesome offer today!
This is an online B2C platform with smartphones, laptops, TV boxes, smart watches, drones amongst it’s the most popular products. From big to small brands items, all newest trends are easily found in this online store. Shipments are operated from different warehouses located in various parts of the world. Discount coupons, almost every day, a big range of sale items – so yes, say “hi” to all true passionate tech enthusiasts.
The CR of this CPS offer is quite comparable to the Aliexpress results – 0.84%. Overall, this is a great offer for bloggers who are interested in technology, gadgets and/or product reviews. Target Geos should include – France, Portugal, Germany, Italy, Netherlands, etc.
You can BECOME GEEKBUYING AFFILIATE today and enjoy great results from this campaign.
Publishers that want to learn more about Singles Day can contact their account manager, as we at Indoleads are always happy to help you reach your goals!