New offer launched: Allbirds US - ADM United States Affiliate Program

Allbirds: the world's most comfortable shoes, flats, and clothing made with natural materials like merino wool and eucalyptus.

Please read our affiliate terms and conditions carefully before you join our program or begin marketing our program. These terms and conditions are written in plain language intentionally avoiding legalese to ensure that they may be clearly understood and followed by affiliates.  Each Affiliate is responsible for assuring that its employees, agents and contractors comply with these terms and conditions.  Affiliate terms and conditions are subject to change. Thank you.

DEFINITIONS

As used in these terms and conditions: (i) “We”, “us”, or “our” refers to Allbirds and our website; (ii) “you” or “your” refers to the Affiliate; (iii) “our website” refers to the Allbirds properties located at www.allbirds.com; (iv) “your website” refers to any websites that you will link to our website; (v) “Program” refers to the Allbirds Affiliate Program.

ENROLLMENT

After receiving your application, we will review your website and notify you of your acceptance or rejection into our Program. We reserve the right to reject any application, however we encourage you to contact us if you feel we have made an incorrect decision. Including all of the websites that you use in your profile will help us make a better decision. 

WEBSITE RESTRICTIONS

Your participating website(s) may not:

1. Infringe on our or any anyone else’s intellectual property, publicity, privacy or other rights. 

2. Violate any law, rule or regulation.

3. Contain any content that is threatening, harassing, defamatory, obscene, harmful to minors, or contains nudity, pornography or sexually explicit materials.

4. Promote violence.

5. Promote discrimination based on race, sex, religion, nationality, disability, sexual orientation or age.

6. Promote illegal activities.

7. Contain, in our sole judgment, material that is defamatory, fraudulent, or harassing to us or any third party.

8. Promote the use of any pyramid or similar schemes.

9. Contain any viruses, Trojan horses, worms, time bombs, cancelbots, or other computer programming routines that are intended to damage, interfere with, surreptitiously intercept or expropriate any system, data, or personal information.

10. Contain software or use technology that attempts to intercept, divert or redirect Internet traffic to or from any other website, or that potentially enables the diversion of affiliate commissions from another website. This includes toolbars, browser plug-ins, extensions and add-ons.

11. Have a clear stated mission that is in part to support religious or politically active causes, as represented on the homepage or one of the key landing pages.

12. Distribute content to third parties.

LINKING TO OUR WEBSITE

Upon acceptance into the Program, links will be made available to you through the affiliate interface. Your acceptance in our program means you agree to and abide by the following.  

1. You will only use linking code obtained from the affiliate interface without manipulation.

2. All domains that use your affiliate link must be listed in your affiliate profile.

3. Your Website will not in any way copy, resemble, or mirror the look and feel of our Website. You will also not use any means to create the impression that your Website is our Website or any part of our Website including, without limitation, framing of our Website in any manner. 

4. You may not engage in cookie stuffing or include pop-ups, false or misleading links on your website. In addition, wherever possible, you will not attempt to mask the referring URL information (i.e. the page from where the click is originating). 

5. Using redirects to bounce a click off of a domain from which the click did not originate in order to give the appearance that it came from that domain is prohibited. 

6. You may not use any Allbirds’ trademarked terms or misspellings of trademarked terms to re-direct traffic through an Internet Service Provider (ISP) to a page on your website or the Allbirds’ website without written approval from Allbirds.

If you are found redirecting links to hide or manipulate their original source, your current and past commissions will be voided or your commission level will be set to 0%. This does not include using “out” redirects from the same domain where the affiliate link is placed.

PPC GUIDELINES

If you are enrolled in our Program and participate in PPC advertising, you must adhere to our PPC guidelines as follows:

1. You may not bid on any of our trademarked terms (which are identified below), including any variations or misspellings thereof for search or content-based campaigns on Google, MSN, Yahoo, Facebook or any other network.

2. You may not use our trademarked terms in sequence with any other keyword (i.e. Allbirds Coupons).

3. You may not use our trademarked terms in your ad title, ad copy, display name or as the display URL.

4. You may not direct link to our website from any Pay Per Click ad or use redirects that yield the same result. Affiliate links must be directed to an actual page on your website. 

5. You may not promote Allbirds in emails/newsletters without prior written approval of the placement, including the subject line thereof.

6. You may not engineer your site in such a manner that would be considered "keyword stuffing," such as using terms in hidden or live text that is meant to attract search engine spiders in order to determine higher relevancy to Allbirds

7. You may not bid in any manner appearing higher than Allbirds for any search term in position 1-5 in any auction style pay-per-click advertising program 

If you automate your PPC campaigns, it is your responsibility to exclude our trademarked terms from your program and we strongly suggest you add our trademarked terms as negative keywords. We have a strict no tolerance policy on PPC trademark bidding. You will forfeit all commissions for a minimum of the past 30 days and your commission will be set to 0% without warning if you engage in PPC trademark bidding that uses our trademarked terms.

Trademarked Terms: Allbirds, All Birds, Smallbirds, Dwellers, Puddle Guard, Sweetfoam, Tree Breezers, Tree Dashers, Tree Loungers, Tree Runners, Tree Skippers, Tree Toppers, Trino, TrinoXO, Wool Lounger, Wool Runner Mizzle, Wool Runners, Wool Runner-up Mizzle

COUPON GUIDELINES

If you are enrolled in our Program and your Website promotes coupon codes, you must adhere to our Coupon Guidelines as follows:

1. You may ONLY advertise coupon codes that are provided to you through the affiliate program.

2. Posting any information about how to work around the requirements of a coupon/promotion (ie first time customers only) will result in removal from the program.

3. Coupons must be displayed in their entirety with the full offer, valid expiration date and code. 

4. You may NOT use any technology that covers up the coupon code and generates the affiliate click by revealing the code(s).

5. You may NOT advertise coupon codes obtained from any non-affiliate marketing channel, including coupon codes from our email, paid search or any other non-affiliate advertising campaigns. 

6. You may NOT give the appearance that any ongoing offer requires clicking from your website in order to redeem.  For example, if all items on the site have free shipping over $100, you may not turn this into an offer that infers that the customer must click from your site to get this deal.

Additionally, if your website ranks on the first page of Google for terms related to our website or company name(s) combined with the words coupon, coupons, coupon code, promo code, etc. and/or your conversion rate exceeds 25%, you may be offered a lower commission than our standard rate to offset the reduced profitability of orders. 

COUPON ATTRIBUTION & AUTHENTICATION

Affiliates whose primary business is posting coupons, who are viewed by the program as being a coupon site, and/or who are tagged as coupon in our system, may not be paid commissions for sales generated without a corresponding valid coupon code. Valid codes are defined as codes that are made available to the affiliate channel in general, through newsletters or the Deals Database in Impact, and directly or privately to affiliates. Coupon codes that are not real, expired, not specific (i.e. up to 40% off sale items) or are long-term sitewide offers that do not require a code may not considered valid codes and the affiliate will not be given commission on these orders.  

SUB-AFFILIATE NETWORKS

Promoting Allbirds through a sub-affiliate network is permitted, however you must be completely transparent with regards to where traffic from your sub-affiliates originated. Sub-affiliate networks must ensure that all sub-affiliates promoting the Allbirds program adhere to our program terms and conditions. This includes restrictions on advertising through toolbars, browser extensions, and through any paid placements such as a pay-per-click campaigns. Sub-affiliate networks must also receive approval prior to allowing any type of coupon sub-affiliate to promote the Allbirds program.

Failure to comply with our sub-affiliate network terms may result in a loss and/or reduction of commission from sales made through any sub-affiliate that does not comply with our program terms.

DOMAIN NAMES

Use of any of our trademarked terms as part of the domain or sub-domain for your website is strictly prohibited, for example Allbirds.website.com or www.Allbirds-coupons.com 

CONFIDENTIALITY

All confidential information, including, but not limited to, any business, technical, financial, and customer information, disclosed by one party to the other during negotiation or the effective term of these terms and conditions which, by the nature of the information disclosed would reasonably be considered to be confidential,  will remain the sole property of the disclosing party, and each party will keep in confidence and not use or disclose such proprietary information of the other party without express written permission of the disclosing party or as required by law.

ADVERTISING & PUBLICITY

You shall not create, publish, distribute, or print any written material that is distributed in hardcopy/physical form that makes reference to our Program without first submitting that material to us and receiving our prior written consent. If you intend to promote our Program via e-mail campaigns, you must adhere to the following:

1. Abide by the CAN-SPAM Act of 2003 (Public Law No. 108-187) with respect to our Program.

2. E-mail must be sent on your behalf and must not imply that the e-mail is being sent on behalf of Allbirds.

3. E-mails must first be submitted to us for approval prior to being sent or we must be sent a copy of the e-mail. 

SOCIAL MEDIA

Promotion on Facebook, Twitter, and other social media platforms is permitted following these general guidelines: 

1. You ARE allowed to promote offers to your own lists; more specifically, you’re welcome to use your affiliate links on your own Facebook, Twitter, etc. pages. For example:  You may post, “25% off sale at Allbirds through Wednesday with code Allbirds25.” 

2. You ARE PROHIBITED from posting your affiliate links on Allbirds Facebook, Twitter, Pinterest, etc. company pages in an attempt to turn those links into affiliate sales.

3. You ARE PROHIBITED from running Facebook ads with Allbirds trademarked company name or Allbirds trademarked products.

4. You ARE PROHIBITED from creating a social media account that includes Allbirds’ trademark(s) in the page name and/or username.

Contests, & Sweepstakes Policy

Media Partner agrees not to include or promote Allbirds in any of Media Partner’s contests or

sweepstakes without first receiving written permission from Allbirds.

Reseller Policy

You agree not to buy products or services from the Allbirds’ site for subsequent resale, or to aid or abet any third party in doing so. You will engage in and utilize all Web best practices in the operation of your site and the presentation of the Qualifying Links, included but not limited to refraining from caching our site or otherwise altering the functionality or ease of navigation of our site and will not engineer your site in a manner to divert traffic from allbirds.com to your site. You will not engage in spidering or scraping our site for content, images, etc.

Non-Commissionable Items

No telephone based purchases, regardless of the original contact of the purchaser shall be included in commissionable sales.  All commissions paid shall be paid on net sales revenue to Allbirds less any discounts or coupons and exclusive of taxes, shipping and handling, gift wrapping or other services, credit card fraud and bad debt and allocations for returned items.   No commissions will be paid on the purchase of gift certificates, adjustments, reorders, corporate or individual gift cards.

REVERSAL & COMMUNICATION POLICY

Allbirds takes pride in its very low reversal rate, which we attribute to open communication with our affiliates. However, we reserve the right to reverse orders due to order cancellations, duplicate tracking, returns, disputed charges, and program violations as outlined in these terms and conditions. 

Additionally, if we ask you for clarification or more information on any orders or clicks that we suspect may be in violation of our terms and conditions, we expect that you will respond in a timely and honest manner. Below are violations of our communications policy. 

1. You are not forthcoming, intentionally vague or are found to be lying.    

2. You are not responsive within a reasonable time period and after multiple attempts to contact with information listed in your network profile. 

3. You cannot substantiate or validate the source of your traffic to our program with clear and demonstrable proof.

Allbirds will make commission adjustments up to 90 days from the transaction date but has the right to request & receive a refund/credit on transactions past 90 days from the transaction date due to overpayment, identified fraud, or other reasons solely determined by Allbirds.

If any of the above apply, then we reserve the absolute right to reverse orders, set your commission to 0% or suspend you from the program for the period or orders in question. We know that many violations are a result of automated processes; however, it is incumbent upon each affiliate to ensure that it has the appropriate checks and balances in place to pro-actively address these issues and adhere to our program rules.

Product Data Feed:

If you agree to use Allbirds’ product data feed, you agree to refresh the product feed daily: Monday through Sunday.

Comparison Shopping Engines:
 Media Partners cannot submit datafeeds directly to 3rd party comparison shopping engines

(PriceGrabber, Shopping.com, Nextag, Google Product Search, or any other 3rd party comparison shopping engine).

App Install Policy

Media Partner will only receive a commission on qualified app installs.  A qualified app install is defined and solely determined by Allbirds.

MISCELLANEOUS TERMS

1. Termination. Allbirds may terminate the Program at any time and for any reason, with or without cause. You are only eligible to earn commission occurring during the term of the Program, and fees earned through the date of termination will remain payable only if the related orders are not canceled or returned. We may withhold your final payment for a reasonable time to ensure that the correct amount is paid. Upon termination of the Program, (a) all licenses hereunder shall terminate, and (b) you will immediately remove any links, Allbirds trademarks, and other Allbirds intellectual property or brand features from your Site. Allbirds may withhold referral fees at termination if Allbirds, in its sole discretion, believes explicit provisions of these terms and conditions have been breached and such referral fees were earned in violation of these terms and conditions. In addition to the right to terminate the Program, Allbirds shall be entitled, in addition to any and all remedies of law, to seek damages for breach of these terms and conditions, including, injunctive relief, punitive damages, and/or refund of the fees and other payments made pursuant to these terms and conditions.

2. Modification. We reserve the right to change or modify these terms and conditions at any time and in our sole discretion. Any changes or modifications will be effective upon posting of the revisions and notice of such changes. IF ANY MODIFICATION IS UNACCEPTABLE TO YOU, YOUR ONLY RECOURSE IS TO CEASE PARTICIPATING IN THE PROGRAM. YOUR CONTINUED PARTICIPATION IN THE PROGRAM FOLLOWING RECEIPT OF NEW TERMS AND WILL CONSTITUTE BINDING ACCEPTANCE OF THE CHANGE.

3. Relationship of Parties. Both of us are independent contractors, and nothing in these terms and conditions will create any partnership, joint venture, agency, franchise, sales representative, or employment relationship between us. You will have no authority to make or accept any offers or representations on our behalf. 

4. Limitation of Liability. We will not be liable for indirect, special or consequential damages arising in connection with the Program, even if we have been advised of the possibility of such damages. Further, our aggregate liability arising with respect to the Program will not exceed the total referral fees paid or payable to you under these terms and conditions. All claims made hereunder by you against us shall be made within 90 days of the act or omission, which forms the basis of such claims.

5. Disclaimers. We make no express or implied warranties or representations with respect to the Program or any products sold through the Program (including, without limitation, warranties of fitness, merchantability, non-infringement, or any implied warranties arising out of a course of performance, dealing, or trade usage). In addition, we make no representation that the operation of our Allbirds websites will be uninterrupted or error-free, and we will not be liable for the consequences of any interruptions or errors or termination of any services, products or the Program.

6. Assignment and Successors. You may not assign these terms and conditions, by operation of law or otherwise, without our prior written consent. Subject to that restriction, these terms and conditions will be binding on, inure to the benefit of, and be enforceable against, the parties and their respective successors and assigns.

7. Injunctive Relief. You expressly agree that your violation of these terms and conditions will cause irreparable harm to Allbirds, and that a remedy at law would be inadequate. Therefore, in addition to any and all remedies available at law, we will be entitled to seek an injunction or other equitable remedies in all legal proceedings in the event of any threatened or actual violation of any or all of the provisions hereof.

8. Governing Law, Jurisdiction, and Venue. These terms and conditions and the Program will be governed by the laws of the United States and the State of California, without reference to rules governing choice of laws. Any action relating to the Terms and conditions must be brought only in the federal or state courts located in San Francisco, California, and you irrevocably consent to the jurisdiction of such courts.

9. Waiver. Our failure to enforce your strict performance of any provision of these terms and conditions will not constitute a waiver of our right to subsequently enforce such provision or any other provision of these terms and conditions. The failure of either party to enforce any right or remedy shall not be deemed a waiver of said right or remedy.

10. Publicity. Unless we provide explicit permission in writing, you may not utilize media releases of any kind to publicize your business relationship with us. You shall not use any Allbirds mark, trademark, service mark, logo or any other information which identifies Allbirds in sales, marketing and publicity activities and/or materials, including, but not limited to interviews with representatives of any written publication, television station or network, or radio station or network, and publication in any internet web site, digital media, print, video or audio media.