Launched in March 2012 and headquartered in Ho Chi Minh City, Sendo is the number 1 C2C marketplace in Vietnam, offering more than 10 million of products on its platform. This is also the first e-commerce marketplace combined with logistics providers and banks to provide customers with a full package of guaranteed transaction.
The online store offers clothing, homeware, cosmetics, tech accessories, and more. Sendo helps online shoppers find daily deals, promotions, and handbooks with product listings in the categories of women’s fashion, men’s fashion, mother and baby, homeware, food, cosmetics, tech accessories, and sports and entertainment.
In a fast-growing e-commerce market, Sendo has differentiated itself by focusing on not only Hanoi and Ho Chi Minh City but also the untapped Tier 2 cities population, where 70 million Vietnamese people live. Currently, Sendo is one of the leading e-commerce platforms in Vietnam and playing as the largest C2C marketplace in local Tier 2 cities. It currently serves more than 300,000 sellers and millions of buyers in all 63 provinces in Vietnam. To achieve its fast growth, Sendo focuses on utilizing the strength of partners in the ecosystem, such as merchants, third-party logistics, and advertising companies. The company also provides SenPay, a Mobile Wallet Service and Fintech solution on Sendo Platform as well as the off-line world.
In 2018 the company announced that it has secured an investment of USD 51 million led by the SBI Group from Japan for Series B round, having SoftBank Ventures Korea, Daiwa PI Partners, and SKS Ventures as new investors.
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