LightInTheBox is an international online retail company that delivers products to consumers in over 200 countries and territories. It was founded in June 2007 in China and from the very beginning had a strong vision to take the opportunity to build a company that would take advantage of China’s manufacturing and supply chain. The company operated as Light In The Box Limited until March 2008, when it was restructured and incorporated as LightInTheBox Holding Co., Ltd., acting as the ultimate holding company.
It attracts the consumer by showing its lifestyle products through LightInTheBox.com, MiniInTheBox.com, and its other websites, which are available in 26 major languages. LightInTheBox began from only three major categories: apparel, small gadgets, and home and garden, and then expanded to all possible types of goods, including a variety of electronic gadgets and appliances, as well as beauty products.
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