AARP (formally called the American Association of Retired Persons) is a United States-based interest group focusing on issues affecting the elderly. According to the organization, it had more than 38 million members as of 2018. The magazine and bulletin it sends to its members are the two largest-circulation publications in the United States.
AARP was founded in 1958 by Ethel Percy Andrus (a retired educator from California) and Leonard Davis (later the founder of the Colonial Penn Group of insurance companies). It is an influential lobbying group in the United States. AARP sells paid memberships, and markets insurance and other services to its members.
In 2014 AARP launched announced the launch of “Rewards for Good,” a first-of-its-kind loyalty program that rewards users of AARP.org for engaging with exclusive online tools and information that deliver meaningful impact to their lives. This innovative program was designed to reward AARP’s online users with points based on their level of online engagement with select self-improvement tools and content—a distinct contrast from the traditional loyalty programs that solely reward consumers based on monetary transactions. Points can be earned by participating in hundreds of activities designed to help users enrich their lives through smart saving, healthy eating, dating, retirement tips and so much more.
How it works? Simply! Firstly, the user just picks from hundreds of activities on the website, such as: brain-boosting quizzes, kick-in-the-pants fitness tracking or number-crunching money tools, completes easy tasks and gets points. AARP’s Rewards for Good program provides immediate value to users who can redeem points earned for more than 200,000 rewards, including exclusive savings from select brands and local merchants. Additionally, points can be used towards live auctions that offer everything from iPads to gift cards, and sweepstakes entries that are used for the chance to win brand name prizes. Rewards for Good offers a genuine savings off of the lowest prices on everything from electronics to apparel. Participants can also use a combination of rewards currency plus a credit card payment toward the cost of the retail price of products and merchandise from more than 200 participating brands including Lacoste, Macy’s, Steve Madden, Kohl’s, Fossil and Dooney & Burke.
Anyone age 18 and over can participate in the Rewards for Good program by simply creating a free account at AARP.org and AARP members earn 50 percent more points for participating in activities.
Rewards for Good is structured to ensure that there is active engagement tied to point accumulation and reinforces the promise that this program is committed to the “good” and well-being of each participant. This amazing program is so loved by millions of people already, so don’t wait to offer it to your audience! Join Indoleads right now and start promoting AARP Rewards!