Top 5 Email Marketing Hacks You need to Know
That’s true, many affiliates do not use email marketing enough as a potential marketing effort and are not utilizing this secret weapon of being in contact with their customers. Email marketing functions and outcomes are so dynamic. Let’s start with a few benefits of email marketing.
Top 10 Benefits of Email Marketing for Affiliates:
- Raises awareness about products
- Database is always growing
- Establishes a relationship with users
- Offers immediate call-to-action
- Fast & precise communication
- Cost effective marketing medium
- Emails are easy to create
- Allows for global communication
- Tracking email performance is easy
- Aids in introducing new products to existing database
Top 5 Hacks of Email Marketing you need in 2019
1. Automation
Nurtured leads make 47% more purchases than non- nurtured leads. Email automation that nurtures prospects can result in a 451% increase in conversions, compared to manual nurturing. (Lead nurturing – is a tactic of building a relationship with prospective buyers.) With automation, you save: 15% of creative production expenses (video, images and other content) and 5% on your actual marketing execution budget. Do not underestimate how email marketing automation can improve your affiliate efforts.
2. Offer Value First
Sometimes email marketing can be perceived as overly promotional. It’s because affiliates tend to ask too much from their database up front. Before asking to purchase from your affiliate link, offer them something of value first. Refer them to any type of lead magnet that suites your affiliate offer (free tutorial, free PDF, etc.). Every interaction you have with your email database should provide some value. If you are offering value they’ll do the same in return and provide you great affiliate commissions.
3. Holidays
Your subscribers are already on the lookout for deals leading up to the major holidays, so try to stand out from the croud and get creative with promoting offers. Just be careful not to overwhelm your subscribers with too much email communication in these busy times. The holidays are a great time to flex your email marketing muscle.
4. Re-Engagement
Re-engagement campaign is a tool to keep your CTRs and CR in the rise. The standard best practice is to first segment out your recipients who have had consistently low engagement rates and then send them the emails again – there is a possibility that they have not seen your email the first time. You can win their attention back by sending the email again to ‘non-openers’ after 1-2 days.
5. Use Social Proof & Facts
Social proof is the concept that people will follow the actions of others under the assumption that those actions are reflective of the correct behavior. There are several ways affiliates can apply this idea to their work. The first and easiest way to implement social proof is to tell your database a success story of people who used the product you promote while attaching your affiliate link to the email.
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