Top 10 Affiliate Programs for Father’s Day in Brazil 2023
Father’s Day, a day dedicated to celebrating fathers and father figures, is a heartwarming occasion, which has also emerged as a key driver of e-commerce activities. This year a holiday will take place on August 13th. As families come together to honor their fathers, the impact on the Brazilian e-commerce industry cannot be overlooked. It opens up some great opportunities for you, affiliate marketer, too. Let’s see what people buy prior to this day and which affiliate programs are worth promoting this year.
Father’s Day in Brazil: Celebrating Dads and Boosting E-commerce
Father’s Day sales in the past year showed remarkable growth, with a 7% increase compared to the previous year’s figures. Looking ahead to 2023, the outlook is highly positive, as e-commerce sales are expected to surpass 6 billion reals (equivalent to 1.3 billion dollars), marking an impressive 15% rise compared to 2020.
The average spending on gifts has been consistently on the rise each year, reaching approximately 85 USD in the previous year (Source: Ebit).
50% of Brazilians expressed their intent to purchase Father’s Day gifts, with 43% planning to do so through online marketplaces (according to a survey conducted by Globo). The reasons for this preference for online channels over physical stores are varied, ranging from better prices and a wider product selection to the allure of discounts, coupons, and cashbacks.
What do people buy?
The leading categories that witness a surge in orders leading up to Father’s Day encompass a wide range of products:
1. Clothing and accessories
According to the survey conducted by Mercado Ads, shoes are one of the most sought-after gifts, with an astounding rate of more than 1,500 searches per minute. According to another survey conducted by Globo, 35% of respondents expressed their intention to give clothing as a gift.
2. Grooming items
12% of respondents preferred grooming and personal care products, such as barber kits, hair treatment kits, shavers, razors, facial creams, and more. (Globo survey)
3. Perfumes
24% of respondents mentioned men’s perfumes, including perfumes and cologne water. (Globo survey)
4. Electronics
6% of respondents considered electronics (including smartwatches, tablets, electronic readers, voice assistants, soundbars, and robot vacuums) as their preferred gifts. (Globo survey)
5. Health products
11% of respondents opted for sports-related items, such as sportswear, supplements, and vitamins. (Globo survey)
6. Tools and housewares
Coffee machines, construction tools, barbecue kits, and grills capture the attention of gift shoppers.
7. Products for camping
Thermos bottles and the Stanley cups are exceptionally popular choices.
Let’s move on to the best affiliate programs for Father’s Day this year: these companies and brands offer the most sought after gifts, so you won’t be disappointed!
1. Terabyte Shopping Affiliate Program
Terabyte Shopping is a Brazilian store that specializes in selling computer hardware, electronics, and gaming-related products. Terabyteshop is known for offering a wide range of products, including computer components (such as processors, motherboards, graphic cards, memory modules, storage devices, and power supplies), peripherals (like keyboards, mice, and headphones), monitors, gaming chairs, and other accessories.
Type: CPA
Payout: up to 8%
Cookie: 30 days
2. Ortobom Affiliate Program
Ortobom is a well-known Brazilian company that specializes in manufacturing and selling mattresses, pillows, and other sleep-related products. It is one of the largest and most recognized mattress brands in Brazil. Ortobom offers a wide range of mattresses, including foam mattresses, pocket spring mattresses, and hybrid mattresses that combine different materials to provide various levels of comfort and support.
Type: CPS
Payout: 6%
Cookie: 30 days
3. AliExpress Affiliate Program
AliExpress is an online retail platform owned by Alibaba Group, one of the largest multinational conglomerates based in China. This giant marketplace offers an extensive range of products, including electronics, clothing, accessories, home and garden items, toys, beauty products, consumer electronics, and much more. It serves as a popular destination for shoppers looking for affordable and diverse products, often at lower prices than traditional retail stores.
Type: CPS
Payout: up to 9%
Cookie: 3 days
4. Banggood Affiliate Program
Banggood is an online retail platform that operates as an international e-commerce marketplace. The marketplace specializes in offering a wide variety of products, including electronics, gadgets, fashion items, home and garden products, toys, sporting goods, and more.
Type: CPS
Payout: up to 14.5%
Cookie: 30 days
5. Leroy Merlin Affiliate Program
Leroy Merlin is a well-known international home improvement and DIY (Do-It-Yourself) retail company. Leroy Merlin online store offers a vast range of products for home renovation, decoration, and construction. Customers can find items such as building materials, tools, paints, hardware, electrical and plumbing supplies, flooring, lighting, furniture, and garden equipment.
Type: CPS
Payout: 2%
Cookie: 7 days
6. PneuStore Affiliate Program
PneuStore is one of the leading tyre retailers in Brazil: here one can find the tyres from the best manufacturers for any vehicle model.
Type: CPS
Payout: 3%
Cookie: 30 days
7. Netshoes Affiliate Program
Netshoes is a Brazilian online retailer specializing in sporting goods and athletic footwear. It is one of the largest e-commerce platforms for sports-related products in Latin America. Netshoes offers a wide range of products, including sneakers, sports apparel, equipment, and accessories for various sports and outdoor activities.
Type: CPS
Payout: 6%
Cookie: 15 days
8. World Tennis Affiliate Program
World Tennis is a prominent footwear store in Brazil. The store focuses on sneakers for sports and active lifestyle, but also offers a variety of sports clothing.
Type: CPS
Payout: 7%
Cookie: 7 days
9. Wine Affiliate Program
Wine is a leader of Brazilian e-commerce stores selling wines with discounts, offering also monthly and annual subscriptions. There are hundreds of wines here, as well as kits for any occasion possible.
Type: CPS
Payout: 8%
Cookie: 10 days
10. Empório da Cerveja Affiliate Program
Empório da Cerveja offers a wide variety of beers from different brands and styles, including craft beers, international imports, and popular domestic brews. In addition to beers, the store provides related products such as beer glasses, beer tasting kits, and other beer-related merchandise.
Type: CPS
Payout: 4%
Cookie: 7 days
How to maximize earnings during Father’s Day
- Select Relevant Products
Choose products that are popular and relevant for Father’s Day gifting. This could include items such as grooming products, electronics, fashion accessories, sports gear, or personalized gifts.
- Leverage Social Media
Utilize social media platforms like Instagram, Facebook, Twitter, and Pinterest to reach a wider audience. Share engaging content, gift ideas, and special offers to entice potential buyers.
- Create Gift Guides
Curate gift guides for different types of fathers, such as tech-savvy dads, fitness enthusiasts, or foodies. These guides can help shoppers find the perfect gift and increase the likelihood of conversions.
- Offer Exclusive Deals and Discounts
Limited-time offers can create a sense of urgency and encourage immediate purchases.
- Email Marketing
Build an email list and send out newsletters with personalized gift suggestions, deals, and promotions. Email marketing can be highly effective in driving sales during festive periods.
- Use SEO Techniques
Optimize your website or blog with relevant keywords related to Father’s Day gifts. This will improve your chances of ranking higher on search engine results and attracting organic traffic.
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