Top 10 Affiliate Programs for Ramadan and Hari Raya 2025
Ramadan 2025 begins on February 28 and ends on March 29, bringing a month of reflection, fasting, and, of course, increased shopping activity. As families prepare for iftar gatherings, Eid celebrations, and charitable giving, businesses roll out special promotions – making it a prime time for affiliate marketers to boost earnings.
In this article, we’ll highlight the best affiliate programs to help you maximize your earnings during Ramadan. Whether you’re targeting last-minute Eid shoppers, families stocking up on essentials, or travelers planning their post-Ramadan getaways, these programs offer high commissions and strong conversion rates. Let’s dive in and find the best opportunities for you!
Spending for Ramadan
Indonesia
Source: Statista
A 2024 survey on Ramadan and Eid al-Fitr budgeting in Indonesia revealed that right after spending on zakat, infaq, and shadaqah – religious donations to those in need, there’s a huge spending on food shopping and shopping in general. No wonder! Ramadan marks the biggest shopping season in Indonesia, driven by the mandatory holiday allowance, Tunjangan Hari Raya (THR).
A recent report by consumer technology company Glance reveals that over half of Glance users in Indonesia plan to increase their shopping budgets this Ramadan. Notably, 50% of respondents expect to spend over Rp 3 million, while 22% anticipate expenditures exceeding Rp 5 million.
The study also highlights a strong preference for early shopping, with nearly 58% of Indonesian consumers completing their Ramadan purchases four weeks before the holy month begins. Interestingly, big-ticket items such as jewellery did not dominate shopping lists. Instead, consumers prioritized more personal and meaningful purchases.
Reflecting the festive spirit, clothing and accessories emerged as the most popular shopping category across both online (66%) and offline (61%) channels. Confectionery gifting also remained a popular choice in both formats. Among online shoppers, home appliances (38%), beauty products (34%), and gadgets (34%) ranked high in preference, while offline shoppers focused more on groceries for home-cooked meals (53%), home décor (44%), and DIY hobbies (41%).
During Ramadan 2024, Glance reported a surge in content engagement, particularly around ‘Mudik,’ which amassed 917.5 million views and 27 million taps. Additionally, Ramadan recipes generated 380 million views and 7 million taps as families prepared for Suhoor and Iftar. Stories about Eid traditions also gained traction, receiving 185.6 million views and 4.3 million taps, emphasizing widespread cultural interest.
Gaming also saw significant engagement, recording 37.9 million plays, while users spent 298 million hours watching video content. Fashion and health-related topics further captured notable audience interest.
User activity on the Glance smart lock screen platform peaked during the daytime hours leading up to Iftar, as many users spent more time on their mobile devices before breaking their fast. This period saw a notable rise in engagement with gaming – accounting for nearly 65% of users – along with increased usage of OTT platforms, streaming services, and religious apps.
UAE
Ramadan spending in the UAE is set to see another surge in 2025, with online shopping continuing to dominate consumer habits. According to Checkout.com, digital payment transactions grew by 8.5% last Ramadan, with online marketplaces leading the charge – recording a staggering 143% increase in transaction volume. Other high-growth categories included apparel (78%), healthcare (48%), travel (42%), and sports and toys (31%). Remittances also saw a notable 17% rise, as expatriates sent funds to loved ones in anticipation of Eid.
The UAE’s rapid digitalization has fostered increased consumer trust in online shopping, making digital payments a preferred choice for many. Checkout.com predicts that this Ramadan will see further growth in online spending, reflecting a long-term shift toward ecommerce driven by convenience, speed, and security. With digital payments becoming the norm, the holy month is now as much about shopping online as it is about traditional festivities.
What do people buy for Ramadan?
In preparation for Ramadan, Muslims often purchase a variety of items to ensure a smooth and spiritually focused month. Here’s an extended list of common purchases:
- Food and Beverages:
- Non-Perishable Staples: Items like rice, pasta, lentils, canned goods, flour, sugar, and cooking oils are bought in bulk to minimize shopping during Ramadan.
- Frozen Foods: Meats, vegetables, and pre-made meals are stored to facilitate quick meal preparations, especially for Suhoor (pre-dawn meal) and Iftar (meal to break the fast).
- Beverages: Juices, teas, and ingredients for traditional drinks are stocked up to stay hydrated during non-fasting hours.
- Fresh Produce:
- Fruits and Vegetables: Regular purchases of fresh produce are planned, focusing on items that provide energy and hydration.
- Dates: A staple for breaking the fast, dates are often bought in large quantities.
- Religious Items:
- Prayer Mats and Beads: New or additional prayer accessories may be acquired to enhance the spiritual atmosphere.
- Qur’ans and Islamic Literature: Many invest in religious texts for personal study or group readings.
- Home Essentials:
- Kitchenware: Utensils, cookware, and serving dishes are updated or added to accommodate frequent meal preparations and gatherings.
- Cleaning Supplies: Ensuring a clean home environment is essential, so cleaning products are stocked up.
- Clothing and Personal Care:
- Modest Apparel: New clothing, including traditional attire, is often purchased for the increased prayers and the upcoming Eid celebrations.
- Personal Hygiene Products: Soaps, shampoos, and other toiletries are replenished.
- Decorations:
- Home Décor: Items like lanterns, lights, and banners are used to create a festive and spiritual ambiance.
- Table Settings: Special tablecloths, napkins, and centerpieces are chosen for Iftar gatherings.
- Gifts and Charity:
- Eid Gifts: Planning and purchasing gifts for family and friends ahead of time.
The Best Affiliate Programs for Ramadan and Hari Raya
E-commerce
1. Strawberrynet Affiliate Program
Payout: up to 10%
Cookies: 30 days
GEO: WW (exceptions apply)
2. Shopee Affiliate Program
Payout: up to 10%
Cookies: 7 days
Hold:
3. Lazada Affiliate Program
Payout: up to 10%
Cookies: 30 days
Hold: 45 days
GEO: MY
4. Zalora Affiliate Program
Payout: up to 8%
Cookies: 7 days
Hold: 90 days
5. Charles&Keith Affiliate Program
Payout: up to 7%
Cookies: 10 days
Hold: 70 days
6. Victoria’s Secret Affiliate Program
Payout: up to 20%
Cookies: 15 days
Hold: 30 days
GEO: SA, AE
7. Adidas Affiliate Program
Payout: 6%
Cookies: 30 days
Hold: 60 days
GEO: ID, MY, PH, SG, TH, VN
Games
8. Codashop Affiliate Program
Payout: up to 5%
Cookies: 30 days
Hold: 46 days
GEO: BD, BR, CA, HK, ID, JP, KR, MY, MX, MM, NL, PK, PH, SG, ES, TH, TR, GB, US, VN
9. Humble Bundle Affiliate Program
Payout: up to 11%
Cookies: 30 days
Hold: 60 days
GEO: worldwide
Travel
10. Klook Affiliate Program
Payout: up to 5%
Cookies: 30 days
Hold: 60 days
GEO: worldwide
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Wrapping It Up
As we approach Ramadan 2025, affiliate marketers have a unique opportunity to engage with audiences during this spiritually significant period. By aligning your promotional efforts with the season’s themes and consumer behaviors, you can enhance your outreach and conversions.
Key Takeaways:
Understand Consumer Behavior: Recognize the increased spending on food, clothing, home décor, and charitable donations during Ramadan.
Select Relevant Affiliate Programs: Choose programs that resonate with Ramadan-related needs, such as modest fashion, halal food services, and travel deals for Eid.
Plan and Communicate Effectively: Develop a content calendar that highlights special promotions, discounts, and culturally relevant messages throughout the month.
By thoughtfully selecting affiliate programs and crafting campaigns that honor the essence of Ramadan, you can build meaningful connections with your audience and achieve successful outcomes during this holy month.