The Best Affiliate Programs for Diwali
Diwali, the festival of lights, falls on October 31 this year, and with it comes a golden opportunity to boost your affiliate earnings! As shoppers get ready to celebrate with new outfits, gifts, home makeovers, and sweets, you can tap into the festive buzz by promoting the best deals. Today, we’ll highlight the top affiliate programs for Diwali, giving you the chance to offer your audience irresistible offers while maximizing your commissions.
Let’s make this Diwali a bright one for your wallet!
The state of e-commerce in India
In recent years, India has seen a significant surge in internet and smartphone usage. By June 2023, internet connections in the country had grown to an impressive 895 million, largely fueled by the government’s ‘Digital India’ initiative. The smartphone user base has also expanded rapidly, projected to hit 1.1 billion by 2025. This digital transformation is boosting India’s digital economy, which is anticipated to reach US$ 1 trillion by 2030. The combined effect of increasing internet access, smartphone adoption, and rising incomes is driving the expansion of India’s e-commerce sector.
E-commerce during Diwali
Diwali has always been a key retail period in India, marked by cultural traditions and emotional purchases. Historically, physical stores played a big role, attracting customers with new collections and special discounts. However, the growth of e-commerce has dramatically transformed this festive shopping landscape. Over the past decade, online shopping has surged during Diwali, with retailers reserving their best offers for this time of year.
In 2023, e-commerce saw a 37% increase in order volumes during the festive season compared to the previous year, while GMV (Gross merchandise value) grew by 22%. As e-commerce platforms continue to fine-tune their promotions, Diwali has become the most lucrative time for online retailers, with consumers now expecting deep discounts and exclusive deals.
Looking ahead, the trend shows no signs of slowing down. A RedSeer report projects that in 2024, e-commerce will generate INR 100-120 thousand crore in GMV during the Diwali season – a significant jump from the previous year’s figures. This surge can be attributed to the growing number of online shoppers, competitive deals, and improved delivery infrastructure, solidifying Diwali as a goldmine for e-commerce businesses.
What to promote?
The key sectors most likely to benefit the most are automotive, FMCG, e-commerce, manufacturing, commodities, travel, and hospitality. Here are the products which are highly sought before Diwali:
- Home decor items
Candles, diyas, fairy lights, and rangoli materials.
- Gift hampers
Sweets, dry fruits, or gourmet treats.
- Puja essentials
Idols, incense sticks, and other ritual items.
- Electronics and gadgets
Smartphones and accessories, tablets.
- Fashion products
Ethnic wear, jewelry, and accessories.
- Home appliances
Kitchen gadgets and cleaning tools.
The best Affiliate Programs for Diwali
Wakefit Affiliate Program
Wakefit is an Indian-based sleep solutions company that primarily focuses on producing and selling sleep-related products like mattresses, pillows, bed frames, and sleep accessories. Known for offering high-quality products at competitive prices, Wakefit operates mostly through an online direct-to-consumer model, which helps cut down costs by eliminating middlemen.
Payout: up to 6%
Cookie window: 30 days
Hold: 30 days
Deeplinks: ✅
AR: 59%
FirstCry Affiliate Program
FirstCry is one of India’s largest online retailers specializing in baby and kids’ products. Launched in 2010, it offers a wide range of items for babies, toddlers, and young children, including clothing, toys, diapers, feeding essentials, furniture, and more. FirstCry is known for its extensive catalog, which features both domestic and international brands.
Payout: up INR 35
Cookie window: 30 days
Hold: 30 days
Deeplinks: ❌
AR: 90%
Tripoto Affiliate Program
Tripoto is an Indian travel platform that combines user-generated content and social networking features to create a community of travelers. It allows users to share their travel experiences, itineraries, tips, and recommendations through blog posts, photos, and videos.
The platform features curated travel guides and blogs, and it also promotes travel deals and packages. Its community-based approach encourages interaction between travelers, making it a popular choice for those seeking inspiration and advice from fellow explorers.
Payout: INR350
Cookie window: 30 days
Hold: 30 days
Deeplinks: ❌
Kama Ayurveda Affiliate Program
Kama Ayurveda is a luxury Indian beauty and wellness brand that specializes in Ayurvedic skincare, haircare, and body care products. Founded in 2002, the brand is rooted in the ancient science of Ayurveda, offering natural and holistic solutions using herbs, oils, and traditional remedies. Kama Ayurveda is known for its focus on purity, using ingredients that are ethically sourced and free from harmful chemicals.
Payout: up to 40%
Cookie window: 30 days
Hold: 15 days
Deeplinks: ❌
Clovia Affiliate Program
Clovia is an Indian lingerie, sleepwear, and activewear brand that offers stylish, comfortable, and affordable products for women. Launched in 2013, the brand has quickly gained popularity for its wide range of intimate wear, including bras, panties, shapewear, and nightwear. Clovia focuses on providing well-fitted and fashionable designs while ensuring affordability, making it accessible to women across India.
Payout: 11.25%
Cookie window: 30 days
Hold: 60 days
Deeplinks: ✅
Wooden Street Affiliate Program
Wooden Street is an Indian online furniture store that specializes in customizable, solid wood furniture. Founded in 2015, the brand offers a wide range of home furniture, including sofas, beds, dining tables, wardrobes, and storage solutions. Wooden Street is known for its focus on high-quality craftsmanship, using materials like Sheesham and Mango wood to create durable, stylish, and functional pieces.
Payout: up to 6%
Cookie window: 30 days
Hold: 45 days
Deeplinks: ❌
Realme Affiliate Program
Realme is a Chinese consumer electronics brand that primarily focuses on smartphones but also offers a range of other tech products like smartwatches, earbuds, tablets, laptops, and smart home devices. The brand is known for its sleek designs, powerful processors, advanced camera systems, and fast charging technology.
Payout: 0.7%-1.4%
Cookie window: 30 days
Hold: 63 days
Deeplinks: ✅
AR: 21%
Takeaway
As Diwali continues to be a major shopping event in India, both online and offline retailers stand to gain immensely from the festive surge in consumer spending. E-commerce, in particular, has seen tremendous growth, with shoppers flocking to digital platforms for the best deals and discounts.
With record-breaking order volumes and projected increases in gross merchandise value, it’s clear that Diwali is a golden opportunity for affiliates. By partnering with us and offering appealing promotions, you can make the most of this festive season.
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