Success Stories: Advertiser Edition Exclusive Interview with Renogy: Insights from One of Our Top Advertisers

Published : 24 Oct 2024 author : Irina

We sat down with Ivan Zhang, Affiliate Marketing Leader at Renogy, to talk about the company’s experience with Indoleads and affiliate marketing in general. As a prominent provider of renewable energy solutions and one of Indoleads’ most valued advertisers, Renogy has a wealth of knowledge and experience to share.

1. What are the key factors that influenced Renogy’s decision to use affiliate marketing as a part of its digital marketing efforts?

In digital marketing, the popularity and importance of affiliate businesses continue to grow. To establish a more comprehensive marketing system, Renogy has fully launched the construction of an affiliate business. This move has helped Renogy achieve good results in traffic acquisition and sales conversion. In addition, with its unique pricing model (CPA), affiliate marketing plays an important role in digital marketing. Renogy aims to ensure a strong ROI through affiliate marketing, and the results show that the affiliate program is a key driver within the marketing system, making significant contributions across all performance indicators.

2. What made you choose Indoleads Affiliate Network as your affiliate marketing partner?

Indoleads is advantageous in the following aspects:

When it comes to publisher selection, Indoleads prioritizes brand preference. During resource introduction, Indoleads first shares publisher information with the brand and offers expert recommendations. This approach is crucial in shaping the mix of publisher types and maximizing resource effectiveness, ultimately driving excellent sales performance.

In terms of communication, Indoleads’ multi-country account managers ensure timely communication. In the process of cooperation, we did encounter some unexpected situations. However, the multi-country staff fully avoided the problem of time difference to minimize the loss during the processing of the problem.

3. How would you describe the level of communication and support received from Indoleads?

I think it’s professional and responsible. Whether it’s the timeliness and accuracy of communication, or the technical support and information support proposed by the brand, Indoleads can provide timely and effective answers and processing based on the premise of meeting the working hours of the brand.

4. What future plans or goals does Renogy have for its affiliate marketing strategy?

Short-term strategic goals: based on steadily increasing the scale of affiliate marketing in existing markets, Renogy Affiliate Marketing will pay more attention to the development of affiliate marketing in emerging markets;

Medium- and long-term strategic goals: Renogy Affiliate Marketing is dedicated to becoming a benchmark for affiliate marketing within our vertical industry, and ultimately, a benchmark for affiliate marketing overall.

5. From your experience, what recommendations would you give to other companies looking to leverage affiliate marketing as part of their digital marketing strategy?

I would highlight three key aspects: affiliate networks, affiliates, and team personnel.

First, it’s essential to carefully choose an affiliate network, as each one has unique characteristics. Factors like the platform’s user-friendliness for both brands and affiliates, the availability of affiliate partners, and account fees all play a significant role in your success.

Second, the professionalism and traffic generated by your affiliate partners will have a direct impact on your communication effectiveness and sales performance.

Finally, the success of your affiliate marketing efforts is heavily influenced by your affiliate team. Skilled affiliate marketing managers should have strong communication, negotiation, planning, and innovation abilities.

6. As Indoleads has celebrated its 7th anniversary this year, what message or wishes would you like to share with Indoleads for this milestone, considering our partnership and collaboration?

Happy 7th anniversary to Indoleads! We hope that Indoleads’ affiliate business will continue to grow and develop, and we also hope that the business cooperation between Renogy and Indoleads will continue delivering outstanding results.