Radisson Blu Hotel: Case Study

The Strategy

Radisson Blu is a worldwide upper upscale hotel brand. Its hotels are found in major cities, key airport gateways and leisure destinations. One of its main business directions is promoting business facilities and conference rooms. That said, the goal was to attract the people who may be interested in going to Phu Quoc island to organize company meetups.

The tailored B2B content marketing strategy for business tourism campaign targeted business-related websites targeted and managed to engage the audience with a story about well-known companies that stayed in Radisson Blu before.

The Results

The numbers speak for themselves. With total budget of $6 600 the following has been achieved:

• Total clicks 94 285
• Convertion rate 0.7%
• AV CPC $0.07
• dCPA $15
• eCPA $9.5

Why Should I Care?

Native ads are everywhere because they work. Every year, more and more native ads hit our screens. Travel offers are the ones that really convert with native traffic.

There’s one place in the 21^st century every traveler visits before going anywhere – the mighty Internet! According to Adobe research, 78% of travelers say that informative content provided by travel brands influences their purchase decision, while 46% said that travel ads have the same effect. And what does native advertising stand for, if it is not actually a combination of advertising AND content? So yes, native ads can be truly powerful for travel brands and service providers, as well as for your affiliate business!

The case above proves it clear and concisely that native traffic can make magic if used right and wisely. These incredible numbers didn’t happen in a vacuum. They reflect a broader trend. The travel industry is booming, with $1.6 trillion spent globally on bookings last year alone! And that’s good news for affiliate marketers. You can do the same and even more with our amazing travel offers, using Marriott Hotels, Agoda, Hotelscombined, Hotels.com, APAC, VRBO, Hotwire, Kiwi.com – all these and even more high converting offers on Indoleads.com. Check these amazing offers right now, stay tuned for our tips in blog and good things will definitely happen!

If you are up for the best high-quality native traffic, you are in the right place, cause you should definitely try MGID. This network has been one of the pioneers in the native. Launched back in 2008, it has spread over millions of websites, and has subsidiaries tailored for specific regional markets. Signup for MGID here and you will get 25% off the deposit to start your first campaign. It’s a rare deal, so grab it!

More Traffic Networks To Consider:

Also, don’t forget to join Indoleads today and get the most lucrative travel offers!