Affiliate Calendar For Holidays Season 2019 (Best timings for Promotions)
The world of e-commerce never rests. With competition so tight, you have to target different holidays and events throughout the holiday season to successfully grow your affiliate business.
To save you some time, we put together a holiday e-commerce marketing calendar that gives you a quick summary of dates and holidays you can use to make the rest of 2019 your most profitable part of the year.
October
Halloween – October 31st
Target audience: Halloween celebrators
Widely celebrated in most Western countries, Halloween is not your typical honor the dead holiday. On this day, people wear costumes, watch horror movies, carve pumpkins, and go trick-or-treating.
Use Halloween to breathe some spooky into social media campaigns, run a special promotion on potential costumes or decorations, or share how your brand celebrates the day.
Top CPS affiliate offers for Halloween Promotions are – online shops like – Dresslily, Bellylily, Yoox, Zaful and many more – who have whole collections of clothes in Halloween topic. Such offers convert amazingly well for the female audience!
November
Veterans’ Day – November 11th
Target audience: Americans
Veterans Day honors and thanks to all military personnel who served the US in all wars, especially veterans.
It’s a day to commemorate, not commercialize, so be extra careful with your campaigns if you don’t want them to turn into a PR nightmare.
Although not the best subject to focus on for affiliate marketers, there are some brands provide special discounts and military benefits. This day could be good to promote electronic shops.
Remembrance Day – November 11th
Target audience: Canadians, Australians, and British
Remembrance Day in Canada, Australia, and the UK commemorates people who sacrificed their lives in armed conflicts. Weeks before this day many people wear red poppies, a symbol of remembrance, on their clothing.
Once again, be extra sensitive when creating campaigns on public holidays like this.
Single’s Day – November 11th
Target audience: Almost Everyone
Single’s Day started as a student tradition in China in the mid-1990s. On this day, single friends would spend time together eating out, going to movies, and shopping.
However, November 11th took an unexpected and more commercial turn in 2009 when one of the biggest e-commerce companies, Alibaba, decided to run its’ first Single’s Day sale. Fast forward to this day, Single’s Day is one of China’s biggest annual spending events.
Fun fact: In 2018, Alibaba broke a record by generating $30.8 billion in just 24 hours.
Immensely popular date among the affiliates – which is why we have a separate blog entry on which affiliate campaigns are guaranteed to convert on 11.11.
Thanksgiving – November 28th
Target audience: Americans
Celebrated nationally, Thanksgiving originated as a harvest festival when the first pilgrims shared their food with Native Americans. Today families and friends get together for a meal to give thanks for what they have.
Just like on most Thanksgiving holidays around the world, this day is a great time to stop for a moment and think about what you already have. Many businesses use this day to thank their customers for being with them.
Black Friday – November 29th
Target audience: bargain hunters, holiday shoppers
Black Friday is a shopping day after Thanksgiving that is known for its crazy deals and the crowds that go crazy for them.
As an e-commerce affiliate, you simply can’t afford to miss Black Friday. That said, the earlier you start preparing your Black Friday marketing campaigns, the better!
December
Cyber Monday – December 2nd
Target audience: bargain hunters, holiday shoppers
The Monday after Black Friday is known as Cyber Monday – the biggest online spending holiday to date with more than $7.9 billion spent in 2018 (19,3% more from a year ago).
On this day, retailers offer even higher discounts than on Black Friday, and as recent years show, people tend to shop on Cyber Monday more!
Green Monday – December 9th
Target audience: holiday gift shoppers
Coined by eBay in 2007, Green Monday is “celebrated” on the second Monday of December. Some like to say that Green Monday is centered on the panic that sets in when people realize they’re running out of time to buy Christmas gifts. It’s a perfect time to strengthen your marketing efforts and attract more holiday customers to your online store.
Free Shipping Day – December 14th
Target audience: your target audience
On this day, online stores around the world offer free shipping. It’s yet another try to keep customers shopping after the Black Friday – Cyber Monday craze is over.
Knowing that free shipping is the number one incentive to shop online more, running a special promotion might be one of the last chances to get a few more holiday shoppers to fill their carts. So you need to keep your affiliate campaigns running for the same brands as for the Black Friday/Cyber Monday crowd!
Hanukkah – December 22-30th
Target audience: Jewish people
Hanukkah, also known as the Festival of Lights, commemorates the victory of Jews in a battle against the Greeks over 2000 years ago to practice Judaism without restriction.
If you decide to add Hanukkah to your marketing calendar, be aware that it’s not related to Christmas and make sure you understand what this holiday means. Even though some families still exchange gifts, this time is more about spending quality time with your family.
That said, candles, decorations, and other products that can be used to create a cozy atmosphere at home are things that you can run promotions on.
Christmas Eve and Day – December 24-25th
Target audience: Christians, countries where Christmas is a public holiday
These two dates mark a religious and cultural holiday for billions of people around the world who celebrate the birth of Jesus Christ.
Even though Christmas is becoming more commercial every year, don’t forget that it’s a family holiday. But it’s a great chance to remind people about last-minute Christmas shopping they have yet to do!
Boxing Day – December 26th
Target audience: people in the UK, Canada, Australia, South Africa, and New Zealand
Boxing Day is a national holiday celebrated in a number of countries that were previously part of the British Empire. On this day, people spend with family or friends.
Even though some believe that Boxing Day can be traced back to medieval times, today, it’s mostly considered an extension of the Christmas holiday and shopping.
Kwanzaa – December 26-31st
Target audience: African Americans, parts of African diaspora
Kwanzaa is a 7-day non-religious holiday during which families come together and honor their African heritage. During each of the seven days, a candle is to recognize one of seven core values, or Nguzo Saba.
On the last day of Kwanzaa families fest together and exchange gifts. The presents are usually homemade rather than store-bought. So if you want to target this holiday, build your marketing efforts around values and beliefs of the African heritage.
New Year’s Eve – December 31st
Target audience: people around the world
The last day of the year is usually celebrated with social gatherings that often include dancing, eating, drinking, and watching fireworks. It’s also the time to show off your fanciest or quirkiest party outfit.
Businesses send New Year’s wishes to their customers, reflect on the past year, or run special promotions, usually on products that can be used in the preparation of the event. But Affiliates can capitalize on the New Year’s Eve party preparations – new dresses and suits are not going to buy themselves!