Malaysia’s National Day Means Big Wins for Affiliates

Malaysia’s National Day, celebrated on August 31, is more than just a public holiday, it is a vibrant nationwide event filled with parades, celebrations, and a wave of patriotic pride. For shoppers, it also marks one of the most exciting times of the year to score amazing deals and promotions. From fashion to travel, electronics to beauty, brands roll out irresistible offers to celebrate the occasion.

For affiliate marketers, this is the perfect time to connect with high-intent shoppers who are ready to take advantage of National Day sales. Whether you focus on retail, lifestyle, beauty, or travel niches, these affiliate programs can help you make the most of the 2025 Malaysia’s National Day sales period.

National Day Shopping Timeline in Malaysia

National Day sales typically kick off in mid-August and run until early September, with many retailers offering flash deals, exclusive discounts, and bundle promotions. Both online and offline stores participate, making it a peak opportunity for conversions.

Key Trends:

• Online-exclusive flash sales and mega discounts gaining momentum
• Increased demand for fashion and accessories for National Day celebrations
• Travel deals and staycation packages booming around the long weekend
• Beauty and self-care items trending due to social gatherings and events

Consumer Spending Insights for 2025 (Malaysia)

According to recent market studies and e-commerce trends:

• Over 75% of Malaysian shoppers plan to buy during National Day promotions, with many combining online and offline purchases
• Popular spending categories:
  • Fashion and accessories: 35%
  • Beauty and personal care: 25%
  • Travel and experiences: 20%
  • Electronics and gadgets: 20%
• Top shopping destinations: Lazada, Shopee, Zalora, Sephora, and major travel booking platforms

1.) Cover Every Shopping Need in One Place

Shoppers want convenience and variety without jumping between multiple platforms.

Affiliate Idea: Promote Lazada Malaysia for its wide selection of electronics, home essentials, beauty products, and fashion, all with competitive National Day deals.

2.) Step Up Their Style Game

From festive outfits to everyday essentials, fashion is a top priority for many Malaysians during this holiday.

Affiliate Idea: Recommend Zalora Malaysia for trendy apparel, footwear, and accessories from top brands, plus exclusive National Day discounts.

3.) Enjoy Mega Savings on Everyday Favorites

Shoppers are looking for deals that help them save on the things they love most.

Affiliate Idea: Feature Shopee Malaysia for unbeatable flash sales, bundle offers, and vouchers across countless categories.

4.) Celebrate in Style with Beauty and Skincare

National Day gatherings mean looking and feeling your best.

Affiliate Idea: Promote Sephora Malaysia for premium makeup, skincare, and fragrance collections perfect for holiday events.

5.) Elevate Festive Outfits with Iconic Accessories

The right accessories can transform an outfit from simple to stunning.

Affiliate Idea: Feature Charles & Keith Malaysia for elegant handbags, shoes, and accessories that complement any National Day look.

6.) Fashion that Blends Comfort and Confidence

Shoppers want outfits that feel good and look good during festivities.

Affiliate Idea: Recommend Love, Bonito Malaysia for versatile, stylish clothing that transitions from celebrations to everyday wear.

7.) Make the Most of the Long Weekend

With National Day often falling near a weekend, many Malaysians take short getaways or staycations.

Affiliate Idea: Promote Traveloka Malaysia for exclusive hotel, flight, and travel package deals during the holiday.

8.) Celebrate with Sports and Activewear

National Day events often include outdoor activities, sports, and community gatherings.

Affiliate Idea: Feature Nike APAC for high-quality activewear and footwear that blends performance with style.

9.) Capture Memories in Style

The holiday is full of moments worth remembering, from parades to family gatherings.

Affiliate Idea: Recommend Photobook for custom photo albums, prints, and personalized gifts to cherish National Day memories.

10.) Fresh Styles for Every Celebration

From casual gatherings to large festivities, having the right outfit matters.

Affiliate Idea: Feature Adidas SEA for stylish sportswear and casual wear that offers both comfort and a festive touch.

Why Malaysia’s National Day Delivers

• Strong seasonal spending across fashion, beauty, travel, and lifestyle
• Holiday-exclusive discounts, flash sales, and bundle offers
• Combination of online and in-store promotions supports flexible affiliate strategies

Affiliate Pro Tips:

• Launch campaigns by mid-August and continue through early September
• Highlight exclusive vouchers, free shipping, and limited-time holiday promos
• Align marketing with National Day events, long weekends, and payday periods

Get ready to boost your affiliate earnings with these top Malaysia’s National Day offers, perfectly timed for your audience to celebrate in style, plan getaways, and shop their favorite brands. Whether your focus is fashion, beauty, lifestyle, or travel, this holiday season offers a golden opportunity to capture high-intent shoppers and drive strong conversions.

Boost your earnings with these top 10 Malaysia’s National Day affiliate programs

Top 10 Affiliate Programs

1.) Lazada Malaysia Affiliate Program

One of the biggest online marketplaces in Southeast Asia, Lazada brings together millions of products, from electronics and fashion to beauty and home essentials. With flash sales, exclusive vouchers, and quick delivery options, it’s the go-to destination for smart shoppers.

Category: Marketplace

GEO: MY

Payout: Up to 60%

Type: CPS

Cookie lifetime: 30 day(s)

Hold Period: 45 day(s)

2.) Zalora Malaysia Affiliate Program

Zalora is all about fashion made easy. Offering top international and local brands in clothing, footwear, and accessories, it’s a trusted platform for style lovers. With flexible payment options and frequent promo codes, you can always upgrade your wardrobe at the best price.

Category: Fashion

GEO: MY

Payout: Up to 5.6%

Type: CPS

Cookie lifetime: 7 day(s)

Hold Period: 90 day(s)

3.) Shopee Malaysia Affiliate Program

Shopee combines convenience and affordability in one app. From daily essentials to trending gadgets, this platform has it all. Shoppers love its in-app vouchers, free shipping deals, and interactive features like Shopee Live.

Category: Marketplace

GEO: MY

Payout: Up to 13%

Type: CPS

Cookie lifetime: 7 day(s)

Hold Period: 60 day(s)

4.) Sephora Malaysia Affiliate Program

Sephora is the beauty destination for makeup, skincare, and fragrance lovers. Featuring premium global brands and exclusive launches, it’s where beauty enthusiasts shop first. Members also enjoy perks like reward points, special discounts, and seasonal promotions.

Category: Health, Beauty

GEO: MY

Payout: Up to 7%

Type: CPS

Cookie lifetime: 30 day(s)

Hold Period: 60 day(s)

5.) Charles & Keith Malaysia Affiliate Program

Charles & Keith delivers modern, chic, and affordable luxury in footwear, bags, and accessories. Known for stylish collections and timeless designs, it’s a favorite for those who want to elevate their everyday look without overspending.

Category: Fashion

GEO: MY

Payout: 5%

Type: CPS

Cookie lifetime: 10 day(s)

Hold Period: 70 day(s)

6.) Love, Bonito Malaysia Affiliate Program

Love, Bonito celebrates modern femininity with thoughtfully designed fashion pieces. From casual wear to office-ready outfits, the brand focuses on comfort, fit, and timeless style that speaks to confident women.

Category: Fashion

GEO: MY

Payout: Up to 10%

Type: CPS

Cookie lifetime: 30 day(s)

Hold Period: 95 day(s)

7.) Traveloka Malaysia Affiliate Program

Traveloka makes planning trips simple. From flights and hotels to attractions and experiences, this platform offers everything in one place. With frequent promo codes and seasonal offers, travelers can explore more while spending less.

Category: Travel

GEO: MY

Payout: Up to 4.9%

Type: CPS

Cookie lifetime: 14 day(s)

Hold Period: 40 day(s)

8.) Nike APAC Affiliate Program

Nike is the world’s leading sportswear brand, delivering innovative athletic shoes, apparel, and gear. Known for performance and style, it’s a go-to for athletes and streetwear fans alike. Look out for exclusive drops and limited-edition collections.

Category: Fashion

GEO: Many geo

Payout: Up to 4.2%

Type: CPS

Cookie lifetime: 1 day(s)

Hold Period: 90 day(s)

9.) Photobook Affiliate Program

Photobook helps you turn memories into keepsakes. From photo albums and prints to custom gifts and home décor, it’s perfect for personalizing special moments. Frequent discounts make creating unique products more affordable.

Category: Others

GEO: Many geo

Payout: Up to 16%

Type: CPS

Cookie lifetime: 30 day(s)

Hold Period: 60 day(s)

10.) Adidas SEA Affiliate Program

Adidas combines performance and lifestyle in its globally recognized footwear, apparel, and accessories. Whether you’re training, competing, or styling up your everyday look, Adidas offers innovation, comfort, and timeless design.

Category: Fashion

GEO: Many geo

Payout: 4.2%

Type: CPS

Cookie lifetime: 30 day(s)

Hold Period: 90 day(s)

Final Thoughts

As Malaysia’s National Day approaches, affiliate marketers have a golden opportunity to ride the wave of patriotic shopping and festive promotions. Consumers are eager to celebrate with deals on everything from electronics and fashion to home essentials and travel experiences. By promoting top affiliate programs such as Lazada, Shopee, Zalora, Charles & Keith, Love, Bonito, Adidas, Nike, Sephora, Photobook, and Traveloka, you can connect shoppers with brands they already trust and love. To boost conversions, focus on highlighting exclusive discounts, bundle deals, and limited-time vouchers. Mobile-friendly campaigns and festive-themed promotions will resonate strongly with audiences. With the right approach, Malaysia’s National Day can become a powerful moment to drive higher engagement and maximize affiliate revenue!