Top Affiliate Programs to Promote for Christmas and New Year: 2024 Edition
The holiday season is a magical time for shoppers and affiliate marketers alike. With Christmas and New Year just around the corner, the demand for gifts, festive decorations, and celebratory essentials is skyrocketing, making it the perfect moment to dive into affiliate marketing. For those looking to maximize their earnings, promoting the best affiliate programs for Christmas is a golden opportunity to connect with eager holiday shoppers.
From gifting categories like electronics, fashion, and beauty to experiences such as travel and dining, affiliate programs for Christmas cater to diverse consumer needs. As an affiliate marketer, tapping into these programs during this high-spending season can yield significant rewards. Aligning with the right affiliate marketing programs ensures you capitalize on this festive frenzy.
In this guide, we’ll explore the best affiliate programs that are perfectly tailored for the holiday season, offering attractive commissions and consumer appeal. So, get ready to unwrap opportunities and make this Christmas and New Year your most profitable yet!
US
An incredible shopping hubbub is produced during this year’s holiday shopping season, with a staggering 95 percent of U.S. consumers having said they intended to buy something during the Christmas season in 2024.
In 2024, consumers in the United States are expected to spend over one thousand U.S. dollars on holiday gifts on average. This is the first time the projected spending estimate has reached that one-thousand-dollar mark.
Gift trends
Clothing and accessories are leading the rating of gifts this year with gift cards, toys, books, video games and other media and food/candy following them.
The most popular toys for boys are: Legos, hot wheels, video games, PlayStation, remote controlled cars, video game consoles, Nerf, Spider-Man, trucks.
The list of gifts for girls looks different: Barbie, dolls, Logos, makeup/beauty, Disney items, baby dolls, Barbie dream house, clothes, electronics, squishmallows.
Gift ideas inspiration
The internet is the top resource of ideas for gifts, followed by friends&family, in-store window shopping and wish lists. However, younger consumers tend to turn to social media when it comes to inspiration with TikTok taking the lead and Instragram following on the second place.
Source: NRF
Europe
Holiday shopping in Europe is poised for growth this year, with projected spending expected to rise by 2.9% year-over-year during November and December.
Gift Trends
Beauty, fashion, and electronics/appliances remain the stars of the holiday gifting season. These categories are forecasted to see significant demand as consumers prioritize practical yet aspirational gifts.
Electronics spending from November 1 to December 24 is expected to grow significantly, with standout performances in the UK (+4.7% YoY), Germany (+3.9%), Hungary (+1.8% YoY), and the Netherlands (+1.5% YoY).
United Kingdom is expected to be the biggest spender during this year’s holiday shopping.
Source: Statista
Countries in southern, central, and Eastern Europe are experiencing a renewed sense of financial optimism, boosting holiday spending potential in regions like Hungary and Poland.
Beyond gifting, travel remains a key part of holiday plans. Popular spots include Morocco, Portugal, and Spain, with more distant destinations like Abu Dhabi and Thailand also gaining traction. For affordable winter getaways, Hungary and Poland are increasingly sought after.
Source: Mastercard Economics Institute
Australia
Holiday spending is on the rise in Australia, with shoppers planning to allocate an additional AUD $80 for gifts, bringing the average gift budget to AUD $468 – up from AUD $388 in 2023. Similarly, spending on food and drink is expected to see a significant increase, with Australians planning to spend AUD $406 on average, a notable jump from AUD $306 the previous year.
Despite these increases, Australian consumers are keeping a sharp eye on their wallets, with 67% aiming to economize by seeking out deals and discounts during the holiday season.
Gift trends
When it comes to gifting, practicality reigns supreme. Gift cards (46%) and money (41%) top the wish lists, reflecting a preference for versatile and useful presents. Other popular gift choices include:
- Clothes or shoes: 33%
- Food or drinks: 30%
- Skincare and cosmetics: 28%
These trends showcase Australians’ thoughtful approach to holiday shopping — splurging a little more while ensuring every dollar counts.
Source: eCommerceNews
The Best Affiliate Programs for Christmas and New Year 2024/2025
Services
Photobook Affiliate Program
CPAi: up to 21% throughout December
Promo: coupons for up to 60% off till Dec 25
GEO: AU, NZ, US, CA, GB, ID, MY, PH, SG, TH
Payout: up to 8%
Cookie window: 3 days
Hold: 90 days
Deeplinks: ✅
Retailers and Marketplaces
Walmart Affiliate Program
Promo: Xmas sale
GEO: US
Payout: up to 8%
Cookie window: 3 days
Hold: 90 days
Deeplinks: ✅
Shopee Affiliate Program
Promo: Xmas sale
Payout: up to 16%
Cookie window: 7 days
Hold: up to 90 days depending on the GEO
Deeplinks: ✅
AR: up to 90.4% depending on the GEO
DHgate Affiliate Program
Promo: wholesale specials for Xmas
GEO: Worldwide
Payout: up to 15%
Cookie window: 30 days
Hold: 60 days
Deeplinks: ✅
AliExpress Affiliate Program
GEO: Worldwide (exceptions apply)
Payout: 25%
Cookie window: 3 days
Hold: 30 days
Deeplinks: ✅
Alibaba Affiliate Program
GEO: Worldwide (Exceptions apply)
Payout: up to 10%
Cookie window: 15 days
Hold: 60 days
Deeplinks: ❌
TEMU Affiliate Program
Promo: Xmas sale
GEO: North America, Europe, Asia, LATAM
Payout: up to 15%
Cookie window: 1 day
Hold: 120 days
Deeplinks: ✅
Shoes
Crocs Affiliate Program
Promo: free shipping on all orders by Dec.18
GEO: FR, DE, SG, GB
Payout: 5%
Cookie window: 30 days
Hold: 60 days
Deeplinks: ❌
Beauty products
Strawberrynet Affiliate Program
Promo: 8% off sitewide, up to 40% off for Xmas sale
GEO: Worldwide
Payout: 8.4%
Cookie window: 30 days
Hold: 30 days
Deeplinks: ❌
Foreo Affiliate Program
Promo: holiday deals with up to 55% off
GEO: US, HK, ID, JP, KR, MY, PH, SG, TW, TH, VN
Payout: up to 7%
Cookie window: 60 days
Hold: 30 days
Deeplinks: ❌
Software
EaseUS Affiliate Program
Promo: up to 60% off on featured software, a coupon for extra discount; the promo is valid till Dec. 29
GEO: Worldwide
Payout: 50%
Cookie window: 30 days
Hold: 40 days
Deeplinks: ✅
Subscriptions
Nitrado Affiliate Program
GEO: Worldwide
Payout: 25%
Cookie window: 30 days
Hold: 45 days
Deeplinks: ✅
Solar products
Renogy Affiliate Program
Promo: Xmas sale
GEO: AU, CA, GB, US
Payout: 6%
Cookie window: 14 days
Hold: 55 days
Deeplinks: ✅
Travel
Trainline Affiliate Program
Promo: Xmas sale
GEO: GB
Payout: up to 8%
Cookie window: 30 days
Hold: 30 days
Deeplinks: ✅
Electronics
UGREEN Affiliate Program
Promo: Xmas sale with up to 30% off for North America; Xmas giveaway with a total value of €40,000 for Europe
GEO: North America, Europe
Payout: 10%
Cookie window: 30 days
Hold: 45 days
Deeplinks: depends on the GEO
Roborock Affiliate Program
Promo: Xmas giveaway with a total value of €40,000
GEO: US
Payout: up to 4%
Cookie window: 30 days
Hold: 60 days
Deeplinks: ✅
Final thoughts
The holiday season is the most lucrative time of year for affiliate marketers, with shoppers spending big on Christmas and New Year celebrations. This article highlights the best affiliate programs to promote during this festive period, focusing on high-demand categories like electronics, fashion, beauty, and travel. With consumer spending at its peak, affiliate programs for Christmas offer exceptional earning potential, especially when paired with strategic marketing efforts.
Don’t miss the opportunity to make the most of the holiday buzz and end the year on a high note with the right affiliate partnerships! Also, you’re one step away from 3000+ affiliate parograms for 180+ GEOs!