What Makes Gawai Dayak Special?

Gawai Dayak is a vibrant harvest festival celebrated by the Dayak people in Sarawak (Malaysia), West Kalimantan (Indonesia), and Brunei. Marking the end of the rice harvest season, it’s a time for thanksgiving, cultural performances, and community bonding. For affiliates, this festival presents a golden opportunity to tap into culturally rich consumer behavior with curated campaigns.

Need inspiration? Here are the top 10 affiliate programs to promote this Gawai Dayak!

What’s Gawai Dayak All About?

Gawai Dayak blends tradition with modern celebrations, offering unique opportunities for targeted affiliate promotions. Understanding its significance helps craft campaigns that resonate:

• Date: June 1st (though celebrations may extend throughout the month)
• Traditions: Ngabang (visiting), miring (thanksgiving ceremony), tuak (rice wine), cultural dances, and feasts
• Trends: Demand for traditional attire, handicrafts, festive foods, and modern home appliances

Affiliates can win by promoting offers that cater to both traditional and contemporary preferences.

1.) Traditional Attire & Accessories

Gawai Dayak calls for vibrant baju burung (traditional outfits) and woven accessories.

Affiliate Idea: Promote Lazada Malaysia or Shopee Malaysia for authentic Dayak attire. Zalora Malaysia also offers stylish modern interpretations of traditional wear.

2.) Festive Foods & Tuak (Rice Wine)

No Gawai is complete without tuak, pansuh (bamboo chicken), and traditional delicacies.

Affiliate Idea: Feature Foodpanda Malaysia for convenient festive food deliveries.

3.) Handicrafts & Cultural Decor

Handwoven baskets (tajau), beadwork, and tribal decor enhance the festive spirit.

Affiliate Idea: Partner with Shopee Malaysia for locally made handicrafts.

4.) Modern Kitchen Appliances

Many upgrade their kitchens for large-scale Gawai feasts.

Affiliate Idea: Promote Lazada Malaysia for blenders, rice cookers, and grills.

5.) Home Entertainment & Sound Systems

Music and dance are central to Gawai celebrations.

Affiliate Idea: Highlight Shopee Malaysia for affordable speakers and karaoke systems.

6.) Travel & Homecoming Deals

Families travel back to longhouses for reunions.

Affiliate Idea: Partner with Expedia Malaysia or Traveloka MY for flight and hotel promotions.

7.) Beauty & Grooming Kits

Traditional tattoos (kalingai) and festive grooming see a surge in demand.

Affiliate Idea: Promote Love Bonito Malaysia for curated beauty sets or Zalora Malaysia for men’s grooming kits.

8.) Eco-Friendly & Sustainable Gifts

Modern celebrants appreciate sustainable products.

Affiliate Idea: Feature Shopee Malaysia’s eco-friendly section.

9.) Tech Gadgets for Longhouse Life

Portable power banks, solar lamps, and WiFi boosters are practical gifts.

Affiliate Idea: Promote Lazada Malaysia for rural-friendly tech.

10.) Experience-Based Gifts

Adventure tours or cultural workshops make memorable gifts.

Affiliate Idea: Partner with Expedia Malaysia for Borneo tour packages.

What Makes Gawai Dayak Celebrations Meaningful?

• Cultural pride in traditional attire, music, and dance
• Community bonding through feasts and ngabang visits
• Practical upgrades for homes and kitchens

Fresh Insights for Affiliates

• 72% of APAC shoppers buy Gawai gifts online
• Traditional crafts see a 40% sales spike pre-Gawai
• Food & beverage affiliates see high conversion rates

Gawai Dayak is coming up, it’s a great time to treat yourself and your loved ones. Here are some top affiliate offers to celebrate the occasion!

Top Affiliate Programs

1.) Lazada Affiliate Program

Lazada is one of Southeast Asia’s leading online shopping platforms, offering a wide range of products from electronics and fashion to home essentials and more, all at competitive prices.

Category: Marketplace

GEO: MY

Payout: Up to 60%

Type: CPS

Cookie lifetime: 30 day(s)

Hold Period: 45 day(s)

2.) Zalora Affiliate Program

Zalora is a leading online fashion destination in Asia, offering the latest trends in clothing, shoes, accessories, and beauty from top local and international brands.

Category: Fashion

GEO: MY

Payout: Up to 8%

Type: CPS

Cookie lifetime: 7 day(s)

Hold Period: 90 day(s)

3.) Foodpanda Affiliate Program

Foodpanda is a popular food and grocery delivery platform that connects users with a wide range of restaurants and stores, offering fast and convenient service right to your doorstep.

Category: Food Delivery

GEO: MY

Payout: Up to 10%

Type: CPS

Cookie lifetime: 7 day(s)

Hold Period: 60 day(s)

4.) Expedia Affiliate Program

Expedia is a trusted online travel platform where you can book flights, hotels, vacation packages, car rentals, and more, all in one place and often at discounted rates.

Category: Travel

GEO: MY

Payout: Up to 6%

Type: CPS

Cookie lifetime: 7 day(s)

Hold Period: 65 day(s)

5.) Charles & Keith Affiliate Program

Charles & Keith is a fashion-forward brand known for stylish footwear, bags, and accessories that blend modern design with accessible luxury.

Category: Fashion

GEO: MY

Payout: 5%

Type: CPS

Cookie lifetime: 10 day(s)

Hold Period: 70 day(s)

6.) Traveloka Affiliate Program

Traveloka is your go-to platform for seamless travel planning, offering everything from flights and hotel bookings to experiences and transport, all in one easy-to-use service.

Category: Travel

GEO: MY

Payout: Up to 7%

Type: CPS

Cookie lifetime: 14 day(s)

Hold Period: 40 day(s)

7.) Nike Affiliate Program

Nike is a global leader in sportswear, offering high-performance footwear, apparel, and accessories designed for athletes and fitness enthusiasts of all levels.

Category: Fashion, Footwear

GEO: APAC

Payout: 6%

Type: CPS

Cookie lifetime: 7 day(s)

Hold Period: 90 day(s)

8.) Shopee Affiliate Program

Shopee is a popular e-commerce platform offering a wide range of products, from electronics and fashion to home goods and beauty, with fast delivery and great deals for shoppers across Southeast Asia.

Category: Marketplace

GEO: MY

Payout: Up to 13%

Type: CPS

Cookie lifetime: 7 day(s)

Hold Period: 60 day(s)

9.) Love Bonito Affiliate Program

Love, Bonito is a contemporary women’s fashion brand offering trendy, stylish, and comfortable clothing designed to empower women, with a focus on quality and fit.

Category: Fashion

GEO: MY

Payout: Up to 10%

Type: CPS

Cookie lifetime: 30 day(s)

Hold Period: 95 day(s)

Final Thoughts

Gawai Dayak offers a unique blend of cultural richness and commercial potential. By aligning with the right affiliate programs, you can create campaigns that resonate deeply with celebrants across Borneo and beyond.