Top 4 Google Search Ads Tips That Will Make You More Money

Looking to boost your income with Google Search Ads? You’re in the right place! Our Senior Performance Marketing Manager has shared his secret techniques to get the most out of Google Ads – just for our readers. Don’t overlook them!

With just a few strategic tweaks, Google Search Ads can become a powerful engine for higher revenue, better leads, and long-term customers. But let’s face it—just getting ads live isn’t enough. Knowing the ins and outs of maximizing ad performance is the key to success. 

In this article, we’ll share the top four Google Search Ads tips that can help you optimize your campaigns, boost your click-through rates, and increase conversions. Get ready to take your Google Search Ads game — and profits — to the next level!

1. Use negative keywords list 

If you want your Google Search Ads campaigns to be more profitable, you need to reduce non-profitable or irrelevant clicks in your campaign by adding those search terms as negative keywords. You may be surprised to find irrelevant search terms even on your campaigns that only target exact match keywords, but it is actually very common as those search terms are the close variants of your exact match keywords. 

The task of reviewing search terms and exclude them in your campaigns could be tedious. Therefore, you should make full use of negative keywords list especially if your Google Ads account has multiple campaigns.

There are 2 levels of negative keywords list: 

• Account level: maximum 1,000 negative keywords can be added in each account. 
• Campaign level: maximum 5,000 negative keywords per list, and up to 20 lists. 

You can create account-level negative keywords by navigating to “Account settings” of your Google Ads account as illustrated below: 

You can create campaign-level negative keywords list by navigating to “Shared Library” menu under “Tool and Settings” main menu of Google Ads:  

Brand list is the latest add-on from Google Ads to allow you to apply restrictions on your search campaigns. This will be useful when you use broad match brand keywords in your campaigns. You can restrict those campaigns to only searches that include the brand name. 

You can create the restriction to your broad match search campaign to only show brand keywords by navigating to “Brand lists” under “Tool and settings” menu of your Google Ads account. You can then add your brand keyword by clicking “+” button and then select “Apply as restriction” to your broad match search campaigns as illustrated below: 

2. Utilize customizers in your Responsive Search Ads 

To be more profitable in your Google Ads campaigns, you will want the lowest possible CPC. One of the ways to lower the CPC in Google Ads is to make your ads more relevant and your expected CTR higher.

The best way to make your ads relevant and get higher CTR is by adding dynamic ad texts to your ads headlines and descriptions that resonate to the users’ intents. 

You can add in dynamic ad texts in Responsive Search Ads by typing the bracket sign ({} in the headline or description. There are 3 customizers available (1) Keyword Insertion (2) Countdown (3) Location insertion: 

By using keyword insertion in the headlines and descriptions of your Responsive Search Ads, your ads headlines and description will show as the keyword that trigger the ads to your users. This significantly increase the ads relevancy.  

Below is an example of using keyword insertion in your headline: 

By using countdown customizer, you can inform users about the duration of your sales or special events in your ads, and you can also create urgency about such sales or events. This will usually increase the CTR of your ads. 

Below is an example of using countdown customizer in your headline to create urgency for your sale: 

Your headline will show as “Buy Now, Sale ends in 1 day” when your users see your ads on 8th Sept 2023 or “Buy Now, Sale ends in 12 hours” when your users see your ads on at 12:00 on 9th Sept 2023 or “Buy Now, Sale ends in 30 minutes” when your users see your ads at 23:30 on 9th Sept 2023. 

By using location insertion customizer, you can tailor your ad text to your customers’ locations based on the setting in your campaign’s location targeting. This will increase the ad relevancy and also the CTR of your ads. 

Below is an example of using location insertion to dynamically show a targeted city in the USA in your ad texts: 

Your headline will show as “Free Delivery in Mountain View” when your targeted users in Mountain View see your ads. Your headline will show as “Free Delivery in the USA” when the ads could not display the name of the city due to factors like the city’s name is too long. 

3. Make full use of Ad Extensions or Assets 

Making full use of ad extensions (or assets) in your Google Search Ads campaigns will increase the CTR of your ads. They will increase your share of real estate on the SERP page. They will also make your ads to be more relevant to the users.

By improving the CTR and ads relevancy of your ads, your ads will have higher ad rank. This, in turn, will lower the average CPC of your ads and make your campaigns more profitable. 

You can create ad extensions by navigating to “Assets” sub menu after the “Ads & assets” menu. 

To decide which ad extensions to use in your ads, you select them based on the goal of your campaign: 

• If your goal is getting conversion from your website, you must use Sitelink, Callout, and Structured Snippet extensions. 

• If your goal is getting product sales from your website, you must use Price, and Promotion extensions. 

• If you want customers to call you, you must use Call extension. 

• If you want customers to visit your business location, you must use Location extension. 

• If you want customers to download your app, you must use App extension. 

• You use Lead Form extension if you want people to submit their information without landing on your website. 

• You should use a Business logo, a Business name, and an Image to increase the creditability of your business. 

Google Ads will also automatically create “account level automated assets” for your ads, they include Dynamic sitelinks, Dynamic structured snippets, Dynamic callouts, Automated location assets, and Seller ratings. These automatically created assets will save you time and help you to get more clicks if your landing page is optimized.  

However, you will still need to ensure that they are relevant to your business by regularly checking their stats. You can view the stats of Dynamic sitelinks, structured snippets and callouts in the “Assets” section of Google Ads, then filter by “Source” that is “Automatically created”. To view the stats for location assets, seller ratings, and app assets, you need to select go to the three-dot menu on the right side of the assets’ table. 

4. Bid with Maximize Conversion Value 

One of the best ways to make money with Google Ads is to allow the Google Ads’ machine learning or AI to make that money for you.

By using Maximize Conversion Value bidding strategy in your Google Search Ads campaigns, you basically let Google Ads to maximize the revenue from your ads spending.  

With Maximize Conversion Value bid strategy, Google Ads utilize advanced AI to set optimized auction-time bids. You must define the value that you want to maximize for, such as sales revenue or profit margins or qualified leads’ value or even Customer Lifetime Value (LTV).  

Hence, there is the trick: you have to feed good conversion data to Google AI for it to learn and help you to make the most money. Therefore, you must set up the conversion tracking accurately (read more about different ways to track conversions on Google Ads Help page).

For lead generation campaigns, you should assign different conversion value for marketing qualified leads, sales qualified leads, and revenue-generated leads with offline conversion data using Enhanced conversions for leads, this will allow Google AI to optimize the best valued leads for your campaigns. You can find more information about offline conversions import here. 

Before running your Google Ads Search Ads campaigns with Maximize Conversion Value bidding strategy, you must first generate enough conversions for your campaigns. Start your campaigns with Maximize Clicks bidding strategy to get at least 5 conversions, then switch the bidding strategy to Maximize Conversion. Only switch your campaigns’ bidding strategy to Maximize Conversion Value 6 weeks from the first conversion or after 30 conversions. You could then consider setting a target ROAS so you could scale up the budget of your campaigns but maintain the profitability. 

Wrapping it Up

With these four Google Search Ads tips in your toolkit, you’re all set to unlock the true revenue potential of your campaigns. Remember, effective ads are more than just catchy headlines — they’re about targeting the right audience, maximizing your budget, and continuously optimizing based on performance. As you implement these strategies, keep testing and refining to see what works best for your business. Stick with it, stay adaptable, and watch as your ads drive more clicks, conversions, and profit. 

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