Top 4 Ad Networks for Affiliates

In the turbulent world of media buying, choosing the right ad network is critical. A good ad network connects you with the right audience, optimizes your campaigns, and boosts your earnings. Whether you’re promoting offers in e-commerce, travel, software, or finance, working with a reliable affiliate network and an ad network can make all the difference. 

We are absolutely confident in the quality of affiliate programs our network, Indoleads, provides, but we are always happy to recommend services, platforms and tools which are used by our affiliates. So here’s a rundown of four standout ad networks that our affiliates rave about: PropellerAds, RichAds, RollerAds, and EZmob.

What is an Ad Network?

An ad network is like a matchmaker for online ads. It helps advertisers find places to show their ads, like on websites, apps, or even in games. At the same time, it helps those websites or apps (publishers) make money by putting those ads on their platforms.

For example, imagine you have a cool gadget to sell. Instead of reaching out to every website or app to ask if they’ll show your ad, you go to an ad network. They already have a bunch of websites and apps ready to show ads. You tell the ad network what kind of people you want to see your ad (like gadget lovers), and they make it happen!

It’s like a one-stop shop for getting your ad in front of the right people without all the hassle.

For affiliates, an ad network is like a shortcut to getting people to see the offers they’re promoting.

Here’s how it works: Let’s say you’re an affiliate promoting a cool fitness gadget. To earn a commission, you need people to buy it through your special link. But how do you get enough people to click that link? That’s where an ad network comes in!

You create an ad about the fitness gadget, tell the ad network who you want to see it (like people who love working out), and the ad network shows it on websites, apps, or even as push notifications. This drives people to your link, and when they buy, you earn commissions.

It’s a super easy way to get traffic (aka people) to your offer without having to search for an audience all by yourself!

1. PropellerAds

The Go-To Network for Versatile Campaigns

PropellerAds is a multisource advertising platform that provides the most powerful user acquisition and optimization technologies for performance marketing. Designed for both novice and experienced affiliates & media buyers, this platform offers a variety of ways to run profitable campaigns with a bang!

Key Features:

• Ad Formats: Telegram ads, Popunder, Push notifications, In-page Push, interstitials, and Survey Exit.
• Global Reach: 1B + audience in over 195 countries.
• AI Optimization Tools: Full automation with СPA Goal bidding, advanced rule-based optimization, and second price auction with SmartCPM bidding.
• High Traffic Quality: Ad fraud firewall and anti-bot technologies. Access to premium publishers and exclusive traffic sources.

Why Affiliates Love It:

PropellerAds delivers consistent performance across verticals such as e-commerce, gaming and finance. The platform regularly introduces new ad formats (check out Telegram mini-app traffic) and optimization features, making it easy to scale and find new, high-converting audiences.

2. RichAds

Performance-Driven Advertising

RichAds is all about driving conversions with hyper-targeted campaigns. Its performance-based approach ensures that your marketing budget works as hard as you do.

Key Features:

• Ad Formats: Push notifications, popunders, in-page push, pop ads, direct click, native, Telegram ads.
• Advanced Targeting: Target users based on location, device, OS, and even carrier.
• Auto-Optimization: AI-powered tools to identify and prioritize high-performing segments.
• Retargeting Capabilities: Bring back users who’ve interacted with your ads.

Why Affiliates Love It:

RichAds is perfect for affiliates aiming to laser-focus their campaigns. Its innovative ad formats, especially in-page push, work wonders for verticals like gambling, betting, sweepstakes, and dating.

3. RollerAds

Specialized in Push Notifications

RollerAds specializes in push notifications, offering affiliates a cost-effective way to engage audiences. It’s especially popular for its ability to drive high-quality traffic in competitive verticals.

Key Features:

• Ad Format: Push notifications with exceptional deliverability.
• Budget-Friendly: Ideal for affiliates with smaller budgets, thanks to competitive CPM rates.
• User Acquisition: Access to engaged, active users across various geos.
• Real-Time Tracking: Monitor campaign performance with detailed analytics.

Why Affiliates Love It:

Affiliates appreciate RollerAds for its simplicity and focus on results. The platform’s straightforward approach to campaign setup and optimization makes it a top choice for push traffic.

4. EZmob

Flexible Solutions for Affiliates

EZmob offers affiliates flexible advertising solutions with a mix of self-serve and managed options. The platform is tailored for affiliates who value transparency and control over their campaigns.

Key Features:

• Ad Formats: Banner ads, native ads, push notifications, and popunders.
• Self-Serve Platform: Easy campaign setup for affiliates who like to experiment.
• Managed Services: Access to a dedicated account manager for tailored guidance.
• High-Quality Traffic: Focused on premium sources to ensure better conversions.

Why Affiliates Love It:

EZmob’s flexibility is a game-changer. Whether you’re new to affiliate marketing or an expert, the platform’s range of tools and traffic quality gives you the freedom to test, learn, and scale.

Conclusion

When it comes to affiliate marketing, the right ad network can make or break your campaigns. PropellerAds, RichAds, RollerAds, and EZmob each bring unique strengths to the table, whether it’s global reach, advanced targeting, budget-friendly options, or flexibility.

Experiment with these networks to find the best fit for your niche and audience. Remember, the key to success lies in testing and optimizing your campaigns regularly. With the right ad network, you’re one step closer to affiliate marketing success.