POSTED ON : 15 Oct 2021   BY : Irina

India’s flourishing digital economy and its vibrant eCommerce space make it a conducive place to tap into new business opportunities. As affiliate marketers, we should catch this wave to capitalize on it. Today we have prepared top 10 affiliate programs in India as well as some of our thoughts on the country’s eCommerce market and its impact on the affiliate marketing industry. Ready to dive in? Let’s begin!

India’s eCommerce Market and Its Impact on Affiliate Marketing

eCommerce has completely transformed the business in India. The Indian eCommerce market is expected to grow to US$ 111.40 billion by 2025 from US$ 46.2 billion as of 2020. According to RedSeer consulting firm, by 2030 the online retail market is predicted to reach $350 billion. 

The growth of the industry has been propelled by an increase in internet and smartphone penetration, the launch of 4G network and increasing consumer wealth. According to an IBEF (India Brand Equity Foundation) report, as of April 2021 the number of internet connections in India significantly increased to 782.86 million, driven by the Digital India program. Out of the total internet connections, approximately 61% of connections were in urban areas, of which 97% connections were wireless.

COVID-19 has implied some challenges in India’s eCommerce, but despite all disruptions, India’s eCommerce market continues to grow at 5%, with predicted sales of US$ 56.6 billion in 2021. Five categories are the most popular in India according to Statista in 2021. Electronics and media is the largest segment in India since 2017 and accounts for 31.9% of the eCommerce revenue. This is followed by Fashion with 29%, Food & Personal Care with 23.1%, Toys & Hobby with 10.2% and Furniture & Appliances with the remaining 5.5%. Interestingly, in 2021 it’s expected that 93% of total eCommerce purchases in the country will be domestic.

With this flourishing market, no wonder affiliate marketing in India has been recently receiving considerable attention from both domestic and foreign publishers. That’s why we have prepared the top 10 best converting affiliate programs for the Indian audience. Grab your cup of coffee and let’s walk through them together! 

Top 10 Affiliate Programs in India

1. Jiva Ayurveda Affiliate Program

Top 10 Affiliate Programs in India

Jiva Ayurveda was founded in 1992 by Dr. Partap Chauhan, and is now a leading entity that has established the utility of Ayurveda in a scientific context. The company created the world’s first online Ayurvedic center and telemedicine practice which facilitated personalized Ayurvedic treatment to millions of people worldwide.

Nowadays Jiva Ayurveda is the world’s largest Ayurveda treatment organization where doctors consult more than 8,000 patients every day. For millions across the globe, Jiva is the first choice for Ayurveda treatment.

Back in 1992, Jiva was the first Ayurveda treatment organization that installed a telecommunications module in their clinic. Jiva began video-consulting patients worldwide, making Ayurveda treatment accessible for people across the world. 

At Jiva patients can book video consultation, clinic consultation, treatment at Jivagram hospital, Panchkarma therapy, buy Ayurveda products online and apply for highly professional Ayurvedic courses taught by Ayurvedic professionals to learn how to lead a healthy, balanced life in harmony with Ayurvedic principles. Users can choose from the vast array that includes online, professional, beginners, customized and weekly intensive programs.

Want to promote Jiva Ayurveda? Sign up here and start earning right away!

Payout: INR 210 – 230

2. Arata India Affiliate Program 

Screenshot 2021 10 14 at 11.29.14

Arata is India’s 100% nature-derived wellness brand, which creates plant-based, vegan products with soothing, toxin-free ingredients. Their products are thoughtfully created using only all-natural ingredients with no chemical additives, emulsifiers, dyes or preservatives. They are not tested on animals. They are stored in 100% post-consumer recycled packaging that is reusable.

Here one can shop for hair, body, skincare and dental products, all absolutely natural, all fit for both adults and kids. Their famous hair gels are something incredible! Thousands of men in India already use it on a daily basis and are happy with the results: these amazing gels are effective and contain no chemicals. As the founders put it: “Our products don’t discriminate. All ages. All genders. All humans. Skin is skin. Hair is hair”. And this is Arata’s primary philosophy. 

Nowadays there are so many brands offering skincare products that it’s easy to get confused. It’s important to keep in mind that most of these products are not natural or cruelty-free, unlike Arata’s products, which meet all the environmental sustainability requirements. 

Sign up for Arata India Affiliate Program and start monetizing your online projects!

Payout: 35%

3. Danta Herbs Affiliate Program

Screenshot 2021 10 14 at 15.58.31

Danta Herbs is a premium tea store from India. The company is located in the best tea-growing region in India – Darjeeling District, having access to the premium tea gardens and their exclusive teas. 

Danta Herbs provides freshly packed tea, directly from the farm. They harvest the teas during the peak of the tea season and ensure that the leaves are fresh while focusing on the taste, aroma and appearance of the tea. So the customers get the freshest tea possible. They try to deliver their teas within 7 days of production from the garden. As soon as the tea reaches the warehouse, it is vacuum packed and preserved in cold storage. So when customers receive their order, they can feel the freshness as soon as they open the pack. It is full of flavour and aromatic: giving the feeling of drinking it in a tea valley. Danta Herbs teas are made of full leaves and not broken ones as so many other stores do nowadays. Loose leaf tea contains more flavour and has more health benefits than dust or broken grade tea. Here one can purchase black tea, green tea, oolong tea, chai, herbal tea, iced tea, wellness teas and tea accessories. 

It’s one of the most favorite tea stores in India. Join Indoleads and start earning with Danta Herbs!

4. Redwolf Affiliate Program

Screenshot 2021 10 14 at 12.11.35

Redwolf is an indie clothing brand from India founded in 2011. The company is engaged in the design and manufacturing of graphic t-shirts and various accessories. Their designs are derived mainly from pop culture and they like to keep things bold and simple. The company works with and are licensees of Game of Thrones, Marvel, Disney, Star Wars, Rick & Morty, Peanuts, Breaking Bad and many more brands. Redwolf also creates and consults on merchandise for various artists, organizations and events.

Every time their customers buy one of their products, Redwolf supports great art and the artists behind them. Here one can find all possible designs of t-shirts, hoodies, sweatshirts and dresses with favorite characters: superheroes, characters from super popular movies and series – it’s a dream come true for real fans! Also, there are hundreds of themed accessories for mobile devices, laptops, badges, notebooks, mugs and many more! 

Sign up for Redwolf and start earning right now!

Payout: 8.5%

5. Exness Affiliate Program

Screenshot 2021 10 14 at 12.41.13

The Exness Group is an international, award-winning retail forex broker founded in 2008. In the past few years, the Exness Group has developed at an impressive rate and is recognized today as an industry leader. As of December 2019, their clients’ monthly trading volume reached $325.8 billion and the number of active traders around the world surpassed 72 000. Currently, the Exness Group offers a wide range of financial instruments, including currency pairs, metals, cryptocurrencies, energies, indices, and stocks. 

Here clients have the opportunity to trade forex currency pairs, precious metals, and CFDs, under some of the best trading conditions the industry has to offer, including instant withdrawal of profits and outstanding order execution.

One of the best features of Exness is its customer support which offers a personal and truly international approach. The official website has been localized into 15 languages and Exness offers client support in 13 languages, including 24/5 support in 11 languages and 24/7 support in English and Chinese.

Want to promote Exness? Sign up here for a desktop offer and here for a mobile offer, and let’s start the ball rolling!

Payout: $7 – $1239

6. Candere Affiliate Program

Screenshot 2021 10 14 at 13.13.39

Candere is an online jewelry store, founded in 2012. Started as a small startup, it is now a huge Indian online store for Gold, Diamond, Gemstone, Platinum jewelry and gold coins. Candere is a Latin word that means “to glow” or “to shine”. The founder wanted to compete with the ideals of old-school shopping and held to a vision of making precious jewelry available to those who loved to shop online. That’s how Candere was born. 

At Candere customers can shop for all kinds of finest jewelry: from rings and bracelets to amazing necklaces and nose pins. Their designers create collections for all possible occasions: here one can find beautiful engagement rings as well as jewelry pieces for everyday life. Their collections bring the exclusivity that comes with inspirational designs. 

Candere owns a professional workshop where specialized jewelers work closely with graders, polishers, setters, to bring each design to life. Care and precision along with quality checks ensure that a customer receives the exact thing they see on the screens of their computers and phones. 

Want to promote Candere? Join Indoleads and start monetizing your online projects!

Payout: 3% – 7%

7. OnePlus Affiliate Program

Screenshot 2021 10 14 at 13.50.45

One Plus Technology is a China-based manufacturing firm founded in 2013. However, most of the components for smartphones are made in India and are sold in the Indian subcontinent. The company’s main goal was to design a smartphone that would balance high-end quality with a lower price.

The company unveiled its first device, the OnePlus One, in 2014, which was intended to capture the market from the Google Nexus series. Since then OnePlus smartphones have become highly popular in India. Today OnePlus mobile phone company is amongst the major Android smartphone companies and has operations in 34 countries and regions around the world including India. It has many hit Android phones such as OnePlus 8, OnePlus 8 plus and more. 

Sign up here and start getting your share of OnePlus’s sales in India.

Payout: up to 3.91%

8. Myntra Affiliate Program

Screenshot 2021 10 14 at 19.24.57

Myntra is a leading Indian fashion eCommerce company headquartered in Bengaluru, Karnataka, India. The company was founded in 2007 to sell personalized gift items but then expanded its assortment to thousands of goods from different categories.

At the beginning of its journey Myntra sold on-demand personalized gift items, but a few years later the store began selling fashion and lifestyle products and moved away from personalization. Today here one can purchase everything from clothes and shoes for a whole family, to jewelry, wellness products and electronics. Myntra is a one-stop shopping destination for all fashion and lifestyle needs. Being India’s number one eCommerce store for fashion and lifestyle products, Myntra aims at providing a hassle-free and enjoyable shopping experience to shoppers across the country with the widest range of brands and products on its portal.

If you want to get your share from Myntra’s huge sales, sign up here and start earning!

Payout: 3% – 5.9%

9. Belora Cosmetics Affiliate Program

Screenshot 2021 10 14 at 15.17.24

Belora Cosmetics is a certified cosmetics brand famous for its clean and natural makeup collections. All its products are certified by Made Safe, an Australian authority. This means all Belora’s products are made with safe ingredients only. 

Belora is the first makeup brand to be certified by Made Safe across Europe and Asia. Its product range covers everything from makeup to skincare and accessories. There are so many famous products at Belora Cosmetics. Highlights include deeply pigmented ultra-long stay liquid lipsticks that do not cause drying of lips, natural primer with deep moisturization and natural BB Cream with SPF 30, infused with nourishing oils. All formulations are super lightweight, hydrating and packed with naturally derived, skin-loving ingredients.

Safety of ingredients isn’t a compromise with cosmetics’ general performance. All the formulations are not just safe and good for skin but also have intense colors, are long-lasting, transfer-proof, smudge-proof, etc. Belora Cosmetics team believes that a woman should not have to choose between glamour and healthy make-up, that’s why their makeup products are both glamorous and absolutely safe.

Sign up for Belora Cosmetics and get your share of its sales!

Payout: 10%

10. First Cry Affiliate Program

Screenshot 2021 10 14 at 15.49.08

FirstCry is an Indian online store for baby product retailing. The store was launched in 2010 and since then has become a leader of the baby products market. In January 2020 the consolidated company had over 380 stores across India out of which around 350 are franchise stores, making it Asia’s largest online shopping store for kids and baby products. 

The FirstCry website and app are a one-stop destination for baby, kids and maternity products shopping. Here one can find the widest collection of strollers, car seats, bikes, cradles, kids room furniture and more. Customers can also access expert validated advice and tips on pregnancy, parenting, baby care, child development and more. There are thousands of products represented from top national and international brands like Carter’s, Mattel, Ben10, Pigeon, Babyhug, Funskool, Hotwheels, Nuby, Farlin, Medela, Pampers, Disney, Barbie, Fisher-Price, Mee Mee, and so on.

More than 2 Million happy customers can prove that FirstCry is the ultimate shopping choice for all parents. Want to promote FirstCry? Sign up here and start earning right now!

Payout: up to 35 INR

Wrapping It Up

India offers a vibrant eCommerce market which gives affiliate marketers amazing opportunities to scale their affiliate marketing strategies. One of the most striking features of the Indian eCommerce market is that despite big global retailers such as Amazon having initially taken the lead, Indian companies, especially pure eCommerce players, are successfully expanding their presence and even replacing international eCommerce giants in this fast-growth market.

Affiliate marketing is becoming increasingly important to businesses in a variety of industries in India, and being an affiliate marketer you can make a profit out of this. The offers above are a small portion of all the programs Indoleads has in its arsenal. We have top-notch programs for every niche. Join us today and start your affiliate journey!