POSTED ON : 19 Nov 2021   BY : Irina

As with almost every other country in the world, Germany has seen the equivalent of a decade’s eCommerce growth occur in less than 12 months. Pandemic has become a catalyst for online retail development, and this opens a myriad of opportunities for affiliate marketers. Today we have prepared top 10 affiliate programs for the German audience, so if you were thinking about how to boost your sales this holiday season, you’re in the right place!

The State of eCommerce in Germany

Germany has one of the largest e-commerce markets in Europe and according to eCommerceDB is the fifth largest market for eCommerce in the world with a revenue of US$96 billion in 2020, placing it ahead of South Korea and behind the United Kingdom. As the ITA report states, it is expected that the number of Internet users in Germany will increase from 62.4 million in 2020 up to 68.4 million in 2025. This will likely lead to an eCommerce penetration of 74% in the German market. Pandemic and a strict lockdown have accelerated the migration of consumers to online retail: a lot of Germans bought goods like groceries and sanitary items online for the very first time. 

The main trends in the German eCommerce: 

  • M-commerce is growing its share and contributes to eCommerce growth 

The strong eCommerce market in Germany can be attributed to the considerable proportion of the population who owns smartphones (80%). In 2020, 54% of all online purchases were made via smartphones. This growth is likely to continue as retailers improve their mobile websites and provide more convenient ways of shopping on mobile devices.

  • Electronics & Media and Fashion are two largest segments in Germany’s online retail

In 2021 these two segments each account for 25.7% of the eCommerce revenue. This is followed by Fashion with Toys, Hobby & DIY with 19%, Furniture & Appliances with 14.4% and Food & Personal Care with the remaining 15%.

  • Software and VPN services are getting more and more popular

 With the beginning of the pandemic millions of Germans started working from home and the demand for software products and Internet protection services immediately rose. Now that a lot of restrictions have been lifted, a lot of people still work remotely and after having experienced all the perks of using effective software, they will not stop using them. 

That’s why it’s a high time to start promoting the most converting affiliate programs to your German audience!

1. Farfetch / CPS Affiliate Program

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Farfetch is a British-Portuguese online luxury fashion retail platform that sells products from over 700 boutiques and brands from around the world. The company was founded in 2007 and is headquartered in London now with main branches in Porto, Guimarães, Braga, Lisbon, New York, Los Angeles, Tokyo, Shanghai, Hong Kong, São Paulo and Dubai.

Here at Farfetch anyone can purchase clothing for men, women and kids, shoes, accessories and jewelry from premium brands such as: Balmain, Dolce&Gabbana, Gucci, Prada, Versace, and many others. The store is widely known among those who love high-end fashion brands, but also want to stay savvy. Farfetch launches sales and deals for a lot of products, making it possible to buy a desired bag at the best price possible.

Sign up for Farfetch and get rich with their Black Friday and Cyber Monday deals!  

Payout: 1-13$

2. Surfshark VPN Affiliate Program

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Surfshark is an award-winning, secure VPN that encrypts user’s online data to help to stay private and protected every day. Surfshark is stuffed with advanced functionality, yet is half the price of many competitors.

Surfshark network has grown to 1040 servers spread across 160 locations in 64 countries.  There are Windows, Mac, iOS, Android and Linux apps, Chrome and Firefox extensions, and a website-unblocking Smart DNS system for games consoles, TVs and more. 

There’s no need to worry about annoying ‘simultaneous connection’ limits – users can install and run Surfshark on as many devices as they like. The service is strong on the technical essentials, including strong AES-256-GCM encryption, OpenVPN and IKEv2 support, a no-logs policy, and a kill switch to protect a user if the connection drops.

VPN services are essential for all those who browse the Internet on a daily basis. Sign up for Surfshark VPN here and start earning!

Payout: 50%

3. MiniInTheBox Affiliate Program

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MiniInTheBox is an online store of fast fashion clothing and consumer products. It was founded in 2006 and is owned by LightInTheBox. The store has become one of the favorite shopping destinations for millions of Germans. 

Here one can buy anything from clothing for a whole family to consumer electronics and beauty products. The most important feature is of course the prices: all the products represented are sold at the most affordable prices. MiniInTheBox provides light-speed service and wholesale prices. They buy direct from an ever expanding network of Chinese wholesale manufacturers so the company can keep costs low while maintaining the highest of standards.

MiniInTheBox serves customers from over 50 countries, and the store is expanding its presence. Join here and start promoting MiniInTheBox!

Payout: 13%

4. BullGuard VPN Affiliate Program

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BullGuard VPN is a premium VPN service which has already won numerous awards and continues to be one of the most sought after these days. BullGuard Affiliate Offer is for anyone who uses the Internet on a daily basis, so we bet your audience will enjoy the offer. 

The BullGuard product portfolio extends to PC, Mac, tablet and smartphone protection, and features a comprehensive product suite, including internet security, mobile security, identity protection, an easy-to-use VPN with military-grade encryption and BullGuard Small Office Security, a dedicated, cloud-managed endpoint service designed specifically for small offices. BullGuard released the world’s first IoT vulnerability scanner, real-time Home Network Scanner and unique Game Booster delivering the most secure and optimized gaming experience for PC Gamers. Today, BullGuard continues to lead the cybersecurity industry in providing innovations.

Sign up here and start earning with BullGuard VPN!

Payout: $42

5. DHGate / CPS Affiliate Program

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DHgate is an eCommerce platform that provides direct access to wholesale products from China for businesses and individuals worldwide. The company was founded in China and is headquartered in Beijing. Nowadays DHGate offers a wide range of products from clothing for a whole family to electronics and tools, both wholesale and retail. This platform makes it possible for millions of small to medium-sized businesses to purchase high quality products directly from Chinese manufacturers.

DHGate will definitely launch amazing deals for this year Black Friday/Cyber Monday as well as Christmas, that’s why you should hurry up and join the program here

Payout rate: 3-15%

6. SMAVA Affiliate Program

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Smava is a German online loan comparison platform that offers cheaper loan options to consumers. The service connects borrowers with personal loan offerings from over 25 partner banks. There are 70 different loan products, including a peer-to-peer loan. Smava offers a proprietary, fully digital instant loan product.

Smava has been constantly growing over these couple of years: the brokered loan volume grew by 35% from around EUR 2 billion in 2018 to around EUR 2.7 billion. In the first quarter of 2020 Smava was able to increase the loan volume brokered by 45%compared to the same quarter of the previous year to approx. EUR 900 million. In total, Smava has already brokered more than 8 billion euros in loans. 

This service is very easy to use, it makes loans transparent, fair and cheap. Smava compares loans from more than 20 banks and lending partners. In 2021 Smava buys Finanzcheck and becomes the leading platform specializing in consumer loans in Germany.

Join the program here and start promoting Smava right now!

Payout: Issued loan – 1.50%

7. Movavi Affiliate Program

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Movavi Video Editor is an innovative video editing tool which helps to create amazing videos of the most memorable occasions, fun adventures, and travel sprees that can be shared with family and friends within minutes. The video editor includes a wide range of state-of-the-art features enabling users to add awesome effects, transitions and titles to their creations for a more stunning impact.

It’s a great software for creating personalized travel videos and sharing them on YouTube for everyone to see. The application includes a library of built-in media consisting of video clips, backgrounds, music and sound effects that add a touch of ingenuity and splendor to the movies.

Movavi is available for Windows and Mac users. There are more than 3 million users of this amazing software in more than 200 countries. 

Sign up here and start promoting Movavi!

Payout: 39%

8. Macpaw Software Affiliate Program

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MacPaw is a software company that develops popular software for macOS and iOS. Macpaw is based in Ukraine, Kyiv, and has two offices in San Francisco, USA, and Cork, Ireland. Among its products are top-ranked apps like Setapp, CleanMyMac and Gemini Photos.

Founded in 2008, the products of Macpaw have won the hearts of more than 30 million users worldwide. Today every fifth Mac on Earth has at least one app by MacPaw. MacPaw makes useful and innovative software which are appreciated for its value, experience, and stunning design. The company develops apps with a strong focus on design and functionality to ensure that every user has an amazing experience.

If there are macOS and iOS users among your audience, they will love this offer. Join Indoleads and start promoting Macpaw!

Payout: $15.4

9. Fiverr Affiliate Program

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Fiverr is an online marketplace for freelance services, founded in Israel. The company provides a platform for freelancers to offer services to customers worldwide. Fiverr’s mission is to change how the world works together. Fiverr connects businesses with freelancers offering digital services in 300+ categories. Here any company or individual can hire a freelancer for design, copywriting, programming or other services. All the freelancers are professionals who diligently work on their projects.

Freelancers can find here the side-hustle or even a full time project and get paid securely. Fiverr guarantees the security of the whole hiring process: the companies pay only when they get the completed project and the freelancers get paid immediately when they finish the project. Everything is clear and transparent.

Fiverr is getting more popular during the pandemic. Sign up here and start earning right now!

Payout: $9 – $60

10. Visme Affiliate Program

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Visme is a web-based data visualization tool that helps individuals and teams to translate data into engaging content in the form of presentations and infographics. The service is used worldwide by various professionals including marketers, educators, executives, and communicators. Visme can be accessed using any device and enables organizations to design and present content related to projects, initiatives, and programs in both online and offline modes.

Visme can be used by teams to create and manage new projects. Here one can create presentations, documents, infographics, mockups, videos, charts and graphs, printables and much more. The service offers customizable presentation and infographic templates that can be edited by marketers to add video, audio, or record voice inside the editor itself. Users can also add third party content and set solid or gradient color backgrounds or upload images to be used as backdrops. The content can be published online, embedded to a website, shared on social media channels or downloaded as PDF or image file.

Visme offers other features including a wide range of fonts, free images and icons to customize the content. The solution is available in three plans: basic, standard, and complete. 

This is a must-have for both individuals who work with creative content and businesses. Sign up here for Visme and let’s start the ball rolling!

Payout: 30%

Bringing It All Together

Online retail in Germany is thriving, and the pandemic has accelerated this growth. It didn’t just create a new wave of online shoppers, it also activated a new wave of online stores. A lot of stationary retailers were forced to get closed amid lockdown, but online retail environment became more competitive than ever. As affiliate marketers we should definitely use this opportunity. 

If your audience is in Germany, it’s the best time to start promoting the most profitable programs. If you’re looking for offers in other niches, take a look at our catalogue. There are more than 2000 offers from top-notch advertisers at Indoleads. Start promoting early, as this holiday season is going to be huge. People are already hunting deals for Black Friday and thinking about gift ideas for Christmas

Join Indoleads and start earning a passive income easily!