What Makes Amazon Prime Day Special?

Amazon Prime Day is one of the biggest online shopping events of the year, offering massive discounts across every product category imaginable. Though originally exclusive to Amazon, its impact now reaches beyond, with other retailers offering competitive deals to ride the Prime Day wave.

For affiliates, this shopping holiday is a golden opportunity to boost clicks and conversions. Whether your audience is looking for tech, fashion, home upgrades, or creative tools, here are the top affiliate programs to promote during Amazon Prime Day 2025 in the US and Canada!

When Is Amazon Prime Day 2025?

Amazon Prime Day typically occurs in mid-July, with a 48-hour window full of lightning deals and limited-time offers. Affiliates should start prepping content in late June and intensify promotions the week before the sale.

Trends to Watch:

• Major discounts on tech, gadgets, and electronics
• Fashion-forward shopping with “bundle & save” options
• Home improvement and DIY projects rising in popularity
• Mobile-first buyers looking for fast, seamless deals

1.) Elevate Their Tech Game

Shoppers hunt for the best deals on electronics and gadgets during Prime Day.

Affiliate Idea: Promote Best Buy for unbeatable savings on TVs, smart home devices, and audio gear.

2.) Help Them Tackle DIY Projects

DIY lovers take advantage of Prime Day to stock up on tools and workshop essentials.

Affiliate Idea: Feature Vevor for industrial tools, home hardware, and workbench equipment at affordable prices.

3.) Make Fashion Fun Again

Summer fashion picks are top sellers during Prime Day, especially in lifestyle and athleisure.

Affiliate Idea: Recommend Love Bonito for stylish, confidence-boosting outfits that cater to modern women.

4.) Keep Their Wardrobe Festive and Fresh

Shoppers love finding unique pieces at a steal.

Affiliate Idea: Highlight Annie Cloth for affordable, quirky, and seasonal fashion perfect for a mid-year style refresh.

5.) Equip Them for Outdoor Adventures

Fitness and travel gear are Prime Day must-haves, especially for outdoor lovers.

Affiliate Idea: Promote Suunto for high-performance watches and smart wearables built for exploration and sports.

6.) Stock Up on Essentials for Less

Household goods, groceries, and daily needs are high in demand.

Affiliate Idea: Recommend Walmart for low prices on everything from snacks to back-to-school prep.

7.) Help Them Stay Active in Style

Outdoor apparel is hot during Prime Day, especially for hikers and adventurers.

Affiliate Idea: Feature Merrell for durable, eco-friendly footwear and apparel ideal for any terrain.

8.) Score Big on Trendy Finds

Bargain hunters love discovering fun and useful items at budget-friendly prices.

Affiliate Idea: Promote TEMU for an ever-changing selection of trending products across multiple categories.

9.) Spark Creativity at Home

DIYers and crafters are always on the lookout for tools to bring their visions to life.

Affiliate Idea: Highlight Cricut for smart cutting machines and crafting tools perfect for home creatives.

10.) Power Up Their Productivity

Shoppers seek work-from-home upgrades and reliable tech for daily use.

Affiliate Idea: Recommend Lenovo for top-quality laptops, tablets, and accessories that meet every need and budget.

What Makes Prime Day Feel Special?

• Unmatched discounts across hundreds of categories
• Anticipation-driven shopping sprees that fuel urgency
• Deals from multiple retailers, not just Amazon
• Ideal timing for mid-year upgrades and gift planning

Fresh Insights for Affiliates

• Up to 75% of shoppers research deals in advance, prep your content early
• Tech and fashion remain the most-clicked categories during Prime Day
• Mobile traffic accounts for 60%+ of Prime Day clicks, optimize for mobile
• Visuals and urgency (e.g., “Limited Deal!”) boost conversion rates

Pro Tip: Prime Day isn’t just about Amazon. Leverage the buzz to spotlight alternative retailers offering equally compelling deals. Position your offers as time-sensitive and value-packed. Use banners, countdowns, and curated lists to capture more attention.

Looking to make the most of this mid-year mega sale? Promote these 10 affiliate programs during Amazon Prime Day 2025 to maximize your earnings across the US and Canada!

Top 10 Affiliate Programs

1.) Best Buy Affiliate Program

Best Buy is a top destination for all things tech, offering a wide selection of electronics, appliances, and entertainment products. Whether you’re upgrading your home with smart devices or searching for the latest gadgets, Best Buy delivers quality, value, and expert service both online and in-store.

Category: Marketplace

GEO: US

Payout: Up to 5%

Type: CPS

Cookie lifetime: 45 day(s)

Hold Period: 70 day(s)

2.) Vevor Affiliate Program

Vevor is a trusted online supplier known for its high-quality tools, industrial equipment, and machinery at affordable prices. From kitchen appliances and automotive tools to welding gear and construction equipment, Vevor supports DIY enthusiasts and professionals alike with dependable, budget-friendly solutions.

Category: Home, Office

GEO: Many geo

Payout: 5%

Type: CPS

Cookie lifetime: 45 day(s)

Hold Period: 60 day(s)

3.) Love Bonito Affiliate Program

Love, Bonito is a beloved fashion brand that creates stylish, comfortable, and functional pieces tailored to the modern Asian woman. With collections designed to empower and inspire, the brand blends elegance and everyday wearability, making it a favorite for workwear, casual looks, and special occasions.

Category: Fashion

GEO: Many geo

Payout: Up to 20%

Type: CPS

Cookie lifetime: 7 day(s)

Hold Period: 95 day(s)

4.) Annie Cloth Affiliate Program

Annie Cloth offers trendy, bohemian-inspired clothing, shoes, and accessories at wallet-friendly prices. With a focus on comfort and individuality, the brand caters to women who love expressing their unique style with colorful prints, relaxed fits, and laid-back charm, all without breaking the bank.

Category: Fashion

GEO: Many geo

Payout: 12%

Type: CPS

Cookie lifetime: 30 day(s)

Hold Period: 60 day(s)

5.) Suunto Affiliate Program

Suunto is a pioneer in precision sports technology, delivering rugged and reliable smartwatches, dive computers, and outdoor instruments. Ideal for athletes, adventurers, and fitness enthusiasts, Suunto products are built to perform in the toughest environments while tracking your progress every step of the way.

Category: Sport, Equipment

GEO: Many geo

Payout: 3%

Type: CPS

Cookie lifetime: 30 day(s)

Hold Period: 30 day(s)

6.) Walmart Affiliate Program

Walmart is one of the world’s largest retailers, known for offering a massive selection of products at unbeatable prices. From groceries and electronics to clothing and home essentials, Walmart makes everyday shopping convenient with thousands of items available both in-store and online.

Category: Marketplace

GEO: US

Payout: Up to 8%

Type: CPS

Cookie lifetime: 3 day(s)

Hold Period: 153 day(s)

7.) Merrell Affiliate Program

Merrell designs high-performance footwear built for outdoor adventures and everyday comfort. Whether you’re hiking a rugged trail or strolling through the city, Merrell’s shoes, boots, and sandals combine durability, support, and innovative design to keep you moving with confidence.

Category: Sport, Equipment

GEO: CA, US

Payout: Up to 10%

Type: CPS

Cookie lifetime: 30 day(s)

Hold Period: 60 day(s)

8.) TEMU Affiliate Program

TEMU is a fast-growing online marketplace where shoppers can discover a wide range of products from fashion and home décor to electronics and beauty items, at impressively low prices. With constant deals and free shipping offers, TEMU is a go-to destination for budget-conscious shoppers worldwide.

Category: Marketplace

GEO: Many geo

Payout: Up to 30%

Type: CPS

Cookie lifetime: 1 day(s)

Hold Period: 90 day(s)

9.) Cricut Affiliate Program

Cricut is a favorite among crafters and DIY creators, offering smart cutting machines, heat presses, and crafting materials for endless personalization. Whether you’re making custom cards, apparel, or home décor, Cricut provides the tools and inspiration to bring your creative ideas to life.

Category: Home, Office

GEO: CA, US

Payout: Up to 2%

Type: CPS

Cookie lifetime: 30 day(s)

Hold Period: 65 day(s)

10.) Lenovo Affiliate Program

Lenovo is a global technology leader renowned for its innovative and reliable computing solutions. From powerful laptops and gaming rigs to smart tablets and business desktops, Lenovo blends performance and design to meet the needs of students, professionals, and tech enthusiasts alike.

Category: Electronics, Appliances

GEO: Many geo

Payout: Up to 7%

Type: CPA

Cookie lifetime: 30 day(s)

Hold Period: 76 day(s)

Final Thoughts

As Amazon Prime Day rolls around, affiliate marketers are uniquely positioned to capitalize on one of the year’s most anticipated online shopping events. With massive discounts and limited-time offers driving consumer excitement, it’s the perfect moment to connect with savvy shoppers looking for unbeatable mid-year deals.

By promoting top affiliate programs like Best Buy, Walmart, Lenovo, and Cricut, you can tap into high-converting categories from tech upgrades and home essentials to fashion finds and creative tools. Whether your audience is hunting for productivity gear, outdoor wear, or the next DIY project must-have, there’s a Prime Day deal for every interest.

With urgency-driven sales, competitive pricing across retailers, and millions of eager online buyers, now’s the time to level up your affiliate game. Align your promotions with themes of convenience, savings, and discovery, and make Amazon Prime Day 2025 your most profitable event yet!