The Best Book Affiliate Programs For The World Book Day

Published : 02 Apr 2023   author : Irina

Books make the best gifts. Agreed? 

If not, that’s ok, but did you know that 90% of the world population reads books at least once per week? Now you know it! It means people still love books and you can make some real dough on this passion! World Book Day on April 23d is almost here and it’s a great opportunity to promote book affiliate programs. No need to search for the best offers though, as we’ve already picked some of the most profitable ones. Let’s see why this event is worth your attention!

World Book Day in numbers  

This annual event is celebrated on April 23rd to promote reading, publishing, and copyright. It was first celebrated in 1995 and is now celebrated in over 100 countries. Here are some insights for several representative markets in this industry:


  • In 2021 book sales revenue in the US reached US$9.5 billion, of which 3.7 billion was generated from hardback books. Meanwhile, US$3.34 billion derived from paperback and mass market books.
  • E-book revenue constituted US$1.1 billion in both 2020 and 2021. 
  • Audiobook revenue continued to grow, and in 2021 surpassed US$700 million for the first time.
  • In 2022, over 788.7 million copies of printed books were sold in the US only, which is the second-highest sales mark for printed books in the 21st century, trailing only a record-setting 2021 with 843 million copies sold.
  • 2020 and 2021 were the biggest years for print book sales this decade when the unit sales skyrocketed by 11.24% and 9.26% over the previous years, respectively.
  • Overall, print book sales have grown by almost 100 million copies compared to the pre-pandemic period.
  • The biggest category in print is adult nonfiction (289 million copies sold in 2022), which accounts for 37.8% of all print book sales followed by another adult category, fiction (189 million copies sold in 2022), accounting for 24.7% of print book sales.
  • The fastest-growing category of print books is young adult fiction, whose sales have grown by 46.86% over the last 5 years.

Sources: Wordsrated, Statista


  • Revenue in the Books market is expected to reach US$2.94bn in 2023;
  • The expenditure on books is obviously growing:

Screenshot 2023 02 14 at 15.02.59

  • The number of readers is forecasted to amount to 37.5m users by 2027;
  • User penetration is expected to be at 53.4% in 2023;
  • The ARPU is expected to amount to US$72.19;
  • In the year 2021 a share of 36.5% of users is in the high income group;
  • In the year 2021 a share of 23.9% of users is 25-34 years old.

Southeast Asia:

  • Revenue is projected to reach US$1.26bn in 2023;
  • The number of readers is expected to amount to 174.4 million of users by 2027;
  • User penetration is expected to be at 23.7% in 2023;
  • The ARPU is expected to amount to US$6.70.

Source: Statista

The best book affiliate programs in 2023

1. ThriftBooks Affiliate Program

ThriftBooks is an online retailer that sells used and new books at discounted prices. They offer a wide selection of books in various genres and formats, including rare and out-of-print titles, and provide free shipping on orders over a certain amount.

Type: CPS

Cookie lifetime: 7 days

Payout: up to 3%


2. AbeBooks Affiliate Program

AbeBooks is an online marketplace owned by Amazon. It connects buyers and sellers of new, used, rare, and out-of-print books, as well as collectibles and other printed materials. The website offers a wide selection of books from independent booksellers and antiquarian booksellers around the world, allowing customers to find books that may be difficult to locate elsewhere. 

Type: CPS

Cookie lifetime: 90 days

Payout: 5%

GEO: worldwide

3. Bookplay Affiliate Program

Bookplay is a Brazilian online store that sells digital books and audiobooks. The platform offers a wide variety of titles in Portuguese, including bestsellers, textbooks, and children’s books.  This program is for children’s books and educational games. Users can purchase and access their content through the Bookplay app, which is available on iOS and Android devices.

Type: CPS

Cookie lifetime: 30 days

Payout: 20%


4. Shopee Affiliate Program

Shopee is an ecommerce platform that allows individuals and businesses to buy and sell a wide range of products online. It was launched in 2015 and operates in several Southeast Asian countries, including Singapore, Indonesia, Malaysia, Thailand, Philippines, Vietnam, and Taiwan. Shopee offers various features, such as free shipping, cash on delivery, and a mobile marketplace app, to make online shopping convenient and accessible for users. Shopee has an amazing selection of books for both adults and kids.

Type: CPS

Cookie lifetime: 7 days

Payout: varies for different GEOs

Shopee Affiliate Program (SG)

Shopee Affiliate Program (MY)

Shopee Affiliate Program (ID)

Shopee Affiliate Program (TH)


The main aim of World Book Day is to encourage people, especially children, to explore the pleasures of books and reading. No wonder, ecommerce has greatly impacted the way people buy and sell books. With the rise of online shopping, it has become easier for people to access and purchase books from the comfort of their own homes. If your audience is into reading, you use this event to promote some worthy bookstore or audiobook services. Some of these companies might even launch sales or offer some deals to celebrate this day together. 

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