The Best Betting Affiliate Programs With +30% Payout Increase
Sports betting is one of the hottest trends in affiliate marketing for 2023. The sports betting market was estimated at US$83.65 billion in 2022 and is projected to reach US$182.12 billion by 2030. And your gut doesn’t lie to you – it can be a gold mine for an affiliate.
Do you need more reasons to start promoting betting offers?
We’ve got one more: we increase betting offers payouts by 30%*! This is one in a million promo which is so rare that even our financial department is shocked!
Keep reading to know why the betting niche is booming, which offers to run, and which GEOs convert the best. Spoiler: Brazil, Southeast Asia and Europe are on fire!
Let’s go for it!
Global betting market
Betting industry is developing rapidly and unlike many others which had to slow down during the pandemic, on the contrary, it made a huge breakthrough. The pandemic and quarantine fueled the industry’s development as people spent most of their time indoors and a lot of new users entered online games for their leisure. And this trend is going to stay with us.
According to a survey by Statista, the global market for the segment more than doubled in 10 years, from a market value of US$ 20.51 billion in 2009 to US$ 55.10 billion in 2019. In 2021, the segment accounted for US$ 61.5 billion. By 2028 it’s expected to reach USD 114.4 billion.
As for the new report by Grand View Research, the global online betting market size is expected to reach USD 153.6 billion by 2030 with an estimated CAGR of 11.7% from 2022 to 2030. It’s predicted that the further increased adoption of digital currency, the increased smartphone and internet penetration as well as easy access to casino gaming platforms and websites will accelerate market’s growth.
Top GEOs in the industry
North America is leading the betting industry – it has the oldest betting market and millions of players. However there are new regions which are attracting an increasing number of users and opening more opportunities for making money.
Brazil
Latin America obviously doesn’t stay away from this trend and sees its gambling market growing year by year, and as it’s forecasted this will continue to strengthen.
Among the countries in the region, Brazil offers the greatest potential for online betting due to the size of its population and the strong Internet penetration in population.
The country is often called a “sleeping giant” because of its immense technological and economic potential. With almost twice the population of second-ranked Mexico, Brazil is the most populous country in Latin America.
Digitalization speed is very impressive here – internet penetration stands at 75%. (Source: Statista) Also, Brazilians spend hours and hours online: shopping, playing, paying for services.
Another factor that contributes to the betting industry’s expectations here is the love of sports. This might be not a new fact for you if we say that Brazilians truly love football.
That’s why, unlike other countries where the main interest lies more in online casinos or popular games of chance, Brazil stands out due to its people’s rising interest in sports betting. It’s worth mentioning that sports betting is slightly different from the later ones as it requires a study of the chosen sport in addition to the luck factor.
According to Keyword Planner approximately there are 36,000 searches on the topic of sports betting being carried out monthly by people in Brazil. These numbers are higher than for other countries in South America, such as Colombia, Peru and Argentina. And this trend hasn’t formed just in a blink.
According to Mktesportivo, between 2018 and 2020, the sector grew from $354 million to more than $1.2 billion. As Grupo Globo reported, the sports betting market here reached R$7,000 million in 2020, even though the pandemic paralyzed a large part of the sporting events worldwide.
The ranking of the most popular betting sports here:
- Football
- Basketball
- E-sports
- MMA and volleyball
- Horse racing and boxing
- American football
- Tennis
Source: Statista
Southeast Asia
This region is quite new, but already a highly dynamic region for the betting industry. Pandemic has also fueled people’s interest towards sports betting, and if you have a local audience – the opportunities are vast.
The ranking of the most popular betting sports here:
- Football
- Basketball
- Table tennis
- E-sports
Also, depending on the country there can be preferences towards badminton, rugby, field hockey, etc.
Source: iGB
Europe
The high popularity of sports betting in Europe isn’t a surprise: exactly as in North America, an interest in this betting segment has never ceased here.
The ranking of the most popular betting sports here:
- Football
- Basketball
- Tennis
- Horse racing (for GEO: GB)
- MMA and boxing
Source: iGB
Trends in Sports Betting Niche
As an affiliate marketer, you probably wonder which trends in this vertical are worth your attention. We’ve assembled a couple most important ones:
- Transparency
Affiliate programs with clear and transparent deals, promotions and bonuses are the most profitable ones. If you try to mislead your users – they will leave and you get nothing.
- Focus on the newest betting offers
Sports betting offers pay for new users, that’s why it’s much more profitable to promote newest affiliate programs than the ones which have been around for years.
- Shorten up your marketing funnel
Don’t let your users go through multiple steps to finally sign up or perform another targeted action. The way from turning lead into a customer should be as short as possible. This is a proven way for a high conversion rate in sports betting.
Which sports to promote?
The choice of sports totally depends on the GEO. Popularity and eventfulness are the keys for success here. The more popular this particular sport is or a game is, the better, because the number of potentially interested users directly depends on how many fans of this sport there are in this country. Also, users won’t deposit if there are no interesting events to bet on.
As we said already, Brazil is all about football, and actually not only Brazil. According to Sports Brief, association football is the most popular sport in Europe and it’s played by over 250 million people in more than 200 countries and dependencies and has more than 4 billion followers worldwide.
The popularity of sports in the world is based on a variety of data, but overall top 5 sports are:
- Football
- Cricket
- Basketball
- Hockey
- Tennis
Which traffic sources to use?
Search related traffic converts the best: SEO, ASO, Context PPC. But the traffic here is expensive. Luckily, there are alternatives – push ads and pops. They’re far more affordable and convert much better with the events in sports betting.
Push ads
As an event vertical, sports betting works great with push ads format.
- Top-quality traffic;
- High engagement rates leading to more conversions;
- Ad creatives are required, but they’re usually easy to assemble;
- In-page push ads give advertisers a chance to target iOS users.
The key is to make push ads for the particular event: for instance, you can prepare different push notifications for every upcoming popular match or tournament, this will increase the registration conversion rate. Notifications deliver up-to-date information to users, and although some people think they’re annoying, actually they’re very much welcomed as push ads deliver information on an upcoming event which is useful.
Pop ads
Pop traffic is always a good choice for less experienced advertisers, and sports betting isn’t an exception.
- Easy to run and optimize
- Traffic is cheap
- A lot of traffic to test
- No creatives are required
- Popunders suit perfectly both seasoned affiliates and beginners. Traffic volumes are almost always quite impressive, and you can get tons of impressions at an affordable price despite the hot season.
Advertising Tips
These ideas work great with push, native creatives and landing pages:
- Numbers rule: numbers, facts, data trigger the targeted actions.
- Social proof: testimonials reign supreme. Success stories, winning stories always drive engagement.
- Emojis are more than welcomed: they perform just greatly with push ads.
- Ladies first: images of women engaging in sports betting activities sell better.
- FOMO effect is your weapon: tell your users how much others are doing at the moment, what they’re gonna miss out if they don’t dare to place a bet.
- Real photos: images with real people/places are generally more effective than cartoons.
- Money pics: everyone wants to win, so just show them that dough!
- Sense of urgency: ticking clocks, timer, etc. This never fails.
- Simplicity for push ads: simple icons work best.
- A sneak peek: Preview what awaits users if they engage
Now, let’s see the hottest affiliate programs for the betting niche!
AzureBet is a gambling&betting platform that has rapidly gained popularity over the past few years. The platform is owned and operated by Evelion Gaming N.V., which is a very trustworthy and reliable company in the online gambling niche. One of the key strengths of AzureBet is their focus on innovation. The company is constantly looking for new ways to enhance the gaming experience for their players. This is reflected in their cutting-edge graphics and animations, as well as their use of the latest technology to ensure that their games run smoothly and seamlessly.
Type: CPA
Payout: 36 USD
Cookie lifetime: 365 days
GEO: BR
Sportsbet is one of the oldest online gambling companies which offers betting services online through its website and its mobile app (on IOS and Android) as well as by telephone. Here one can bet on auto racing, baseball, basketball, boxing, football, golf, hockey and others. Bet types include point spreads, money lines, parlays, etc.
Type: CPA
Payout: 45 USD
Cookie lifetime: 365 days
GEO: JP, KR, MO, PH, SG, TH, VN
Pin-up Bet is an online sports betting and casino platform. It offers a wide range of sports betting options, including football, basketball, tennis, and many others. Users can also enjoy various casino games, such as slots, table games, and live dealer games.
Pin-up Bet is licensed and regulated by the government of Curacao, ensuring that it operates in a fair and secure manner. The platform is available in multiple languages and accepts a variety of payment methods, including credit/debit cards, e-wallets, and bank transfers.
Type: CPA
Payout: $19.8
Cookie lifetime: 30 days
GEO: BR
Betwinner is an online sports betting platform that offers a wide range of sports and events for users to bet on. Betwinner has quickly gained popularity among bettors due to its user-friendly interface, competitive odds, and extensive coverage of sports events from around the world.
Type: CPA
Payout: 27 USD
Cookie lifetime: 365 days
GEO: JP, KR, MO, PH, SG, TH, VN
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Wrapping It Up
Betting vertical is gaining more and more attention, and there are reasons for that. Level up your affiliate marketing business with our high-ticket betting offers with crazy payouts and find more among our 2000+ affiliate programs!
* Exceptions may apply.