The Best Betting Affiliate Programs
Affiliate marketing has taken the digital world by storm, and one of the most lucrative niches in the industry is sports betting. With millions of fans worldwide and the constant buzz of major sporting events, sports betting affiliate programs offer endless opportunities for affiliates to earn big. But with so many options available, how do you choose the right one?
In this article, we’ll dive into the best global sports betting affiliate programs, highlighting recent stats from the world of sports betting and nuances of this vertical. Get ready to explore the most rewarding options in the sports betting niche!
Online Sports Betting Market
Last year, the global online sports betting market size was valued at $56.59 billion. Over the next five years, the market is forecasted to culminate in an impressive market volume of $65.14 billion by 2029.
The user base for online sports betting is also on the rise, expected to reach 182.5 million users globally by 2029. This growth is reflected in increasing user penetration, which will climb from 3.8% in 2024 to 4.8% in 2029. Moreover, the average revenue per user is estimated at $327.2, showcasing the sector’s profitability.
When it comes to regional performance, the United States is leading the charge, generating the highest revenue, pegged at $14.3 billion in 2024. However, Canada boasts the highest user penetration rate, with nearly 48.8% of its population engaging in online sports betting activities.
This booming market highlights significant opportunities for stakeholders looking to capitalize on its expanding user base and revenue potential.
How to choose the sports betting offer?
1. Understand Your Target Audience
Identify the regions (GEOs) you want to target, as preferences for sports and betting platforms vary globally. For example, cricket betting is popular in India and Pakistan, while football dominates in Europe and South America.
2. Check the Offer Payouts and Commission Structure
Look for offers with competitive payouts, but also pay attention to the payment model.
Most of the sports betting offers are activity-based ones, which means they pay for the actions of the user you bring them. Usually actively-based offers pay either based on FTD (First-time deposits), or on leads.
Think about which payment model can be more profitable for your considering your audience. Ensure the payout terms align with your campaign goals and strategy.
3. Consider GEO-Specific Traffic Costs
Premium Tier 1 GEOs (e.g., USA, Canada, UK) offer higher payouts but come with expensive traffic. Tier 3 GEOs (e.g., India, Africa) have cheaper traffic, making them ideal for testing campaigns or beginners.
4. Look for Bonuses and Promotions
Offers with generous sign-up bonuses or free bets tend to attract more users. Highlight these perks in your campaigns.
5. Verify Licensing and Compliance
Ensure that betting is legally allowed in the targeted GEO, because there are a lot of countries which prohibit not only gambling, but also betting services.
6. Check Tracking and Reporting Tools
Reliable tracking systems are essential for monitoring your traffic and optimizing performance. Ensure the program provides detailed reports and real-time data.
7. Partner with Reputable Affiliate Networks
Work with trusted affiliate networks, as Indoleads, that offer a variety of sports betting offers, ensuring reliability and timely support.
Top Sports and Their Global Reach
- Football (Soccer)
Dominates in France, Germany, Italy, the UK, the Netherlands, Poland, Argentina, Brazil, Russia, Mexico, Spain, Nigeria, Kenya, Algeria, Saudi Arabia, Turkey, Thailand, and Colombia. - Cricket
Popular in India, Pakistan, Australia, England, South Africa, Sri Lanka, New Zealand, the West Indies, Bangladesh, and Zimbabwe. - Basketball
Widely followed in the USA, Canada, the Philippines, Japan, China, Italy, France, Germany, Turkey, Brazil, and Russia. - Ice Hockey
Prominent in Canada, Russia, the USA, Sweden, Finland, Denmark, Norway, Germany, Poland. - Tennis
Strong fan base in France, Germany, Italy, the UK, China, Brazil, India, Russia, Mexico, Canada, Spain, Turkey, Saudi Arabia, Indonesia, the Netherlands, South Africa, and Australia. - Rugby
Popular in New Zealand, Australia, South Africa, England, Wales, Scotland, France, Argentina, Fiji, and Samoa. - Baseball
Big in the USA, Japan, South Korea, Cuba, the Dominican Republic, Venezuela, Mexico, and Canada. - American Football
Primarily dominant in the USA, with growing interest in Canada, Mexico, Germany, and Japan. - Badminton
Popular in China, Indonesia, Malaysia, South Korea, India, Denmark, and Thailand. - Table Tennis (Ping Pong)
Widely followed in China, Germany, South Korea, Sweden, Japan, and Singapore. - Golf
Strong following in the USA, UK, Ireland, Australia, South Africa, Japan, and South Korea. - Volleyball
Popular in Brazil, Russia, Italy, Poland, Japan, the USA, Serbia, and Turkey. - MMA
Growing rapidly in the USA, Brazil, Russia, Japan, South Korea, Canada, and the Philippines. - Track and Field (Athletics)
Watched globally during events like the Olympics, with strong athletes from the USA, Jamaica, Kenya, Ethiopia, and Germany. - Swimming
Excels in countries like the USA, Australia, China, the UK, and Hungary, particularly in international competitions.
What GEOs to target?
Basically, you have 2 working approaches here: you can target the biggest sports betting countries highlighted in most researches, i.e. tier 1 GEOs, but keep in mind that these GEOs are highly competitive, and the traffic is very expensive for them; also you can target less wealthy countries, i.e. tier 3-4 GEOs, where traffic is generally cheap while local sports betting markets are very vibrant.
Regardless of the region, thoroughly testing the user journey is vital. Ensure every step, from signup to payment, is seamless and easy to follow to maximize conversions.
Brazil GEO
Blaze Affiliate Program
CPA: up to R$141
Cookie window: 30 days
Hold: 45 days
Estrela Bet Affiliate Program
CPA: up to R$32,5
Cookie window: 30 days
Hold: 45 days
MrJack.Bet Affiliate Program
CPA+Revshare: R$30 + up to 40% of RevShare
Cookie window: 30 days
Hold: 60 days
BetNacional Affiliate Program
CPA: R$30 + up to 40% of RevShare
Cookie window: 30 days
Hold: 60 days
JonBet Affiliate Program
CPA: R$74,71
Cookie window: 30 days
Hold: 28 days
BdmBet Affiliate Program
CPA: R$52,80 BRL
Cookie window: 30 days
Hold: 60 days
Bet On Red Affiliate Program
CPA: R$45,5
Cookie window: 30 days
Hold: 60 days
BR4BET Affiliate Program
CPA+RevShare: R$18 +50% of Revshare
Cookie window: 30 days
Hold: 30 days
KTO Affiliate Program
CPA: R$45 for FTD above R$20
Cookie window: 30 days
Hold: 45 days
Worldwide and other GEOs
Sportsbet.io Affiliate Program
GEO: JP, KR, MO, PH, SG, TH, VN
CPA: 45 USD for FTD with KPI player wagers 25 USD
Cookie window: 365 days!
Hold: 30 days
Deeplinks: ❌
AR: 100%
1xBet Affiliate Program
GEO: WW
CPS: up to 40%
Cookie window: 30 days
Hold: 30 days
Summary
Choosing the right sports betting affiliate program is key to success in affiliate marketing. The sports betting affiliate programs from this article offer excellent opportunities for affiliates to make good money.
To maximize results, affiliates should analyze conversion rates, and target the right GEOs, balancing affordable Tier 3-4 markets (especially if you’re a beginner) with high-profit, but also highly competitive Tier 1 GEOs. Testing the user journey, ensuring seamless payment processes, and leveraging bonuses can also enhance conversions.
Click below to start your journey with one of the most reputable sports betting networks.