The Best Affiliate Tracking Software in Affiliate Marketing

Affiliate marketing has become a cornerstone of modern online business, helping brands expand their reach while giving marketers a chance to earn commissions. At the heart of this system lies affiliate tracking software, which ensures accurate tracking of clicks, conversions, and commissions. Choosing the right tool can make or break your affiliate marketing campaigns. Here, we’ll explore the best affiliate tracking software, highlighting options that are powerful, reliable, and, in some cases, free or affordable.

What is Affiliate Tracking Software?

Affiliate tracking software is a tool used by businesses and affiliate marketers to monitor the performance of their affiliate campaigns. Think of it like a digital detective – it tells you:

• Where your clicks are coming from.
• Which ads or links are getting the most attention.
• How many people are converting (buying, signing up, etc.).

In short, a tracker helps you understand what’s working and what’s not so you can improve your results and make more money!

It tracks metrics such as:

• Clicks: How many users clicked on affiliate links.
• Sales: Revenue generated through affiliate referrals.
• Commissions: Payouts owed to affiliates.

Beginner or a seasoned affiliate – affiliate marketing tracking software helps you stay on top of your campaigns.

What is a Cloud-Based Tracker?

A cloud-based tracker is like renting a fully managed office space.

• It runs on the internet, so you don’t need to install anything.
• All the data is stored on the tracker’s servers, and you can access it anytime, anywhere, just by logging in.
• Maintenance, updates, and security are handled by the tracker company.

Example: Bemob and WeCanTrack are cloud-based trackers.

Why It’s Great:

• Easy to use.
• No technical setup required.
• Ideal for beginners or those who don’t want to manage servers.

What is a Self-Hosted Tracker?

A self-hosted tracker is like owning your office space.

• You install the tracker software on your own server (or one you rent).
• You have full control over your data and how the tracker works.
• You’re responsible for maintaining it, updating it, and ensuring its security.

Example: Keitaro and Binom are self-hosted trackers.

Why It’s Great:

• Full control and customization.
• Can handle large-scale campaigns.
• Often better for advanced marketers who need high-speed performance.

Which one to Choose?

Both cloud-based and self-hosted trackers can be a good choice depending on your goals and resources. 

Here are the main differences between these two types of tracking software:

Basically, cloud-based trackers mean “convenience”, while self-hosted ones are more about control.

Why Do You Need the Best Affiliate Tracking Software?

Having the best tracking software for affiliate marketing ensures:

• Accuracy: Avoiding errors in tracking sales and calculating commissions.
• Transparency: Affiliates can view their performance metrics, building trust.
• Efficiency: Streamlined processes, saving time on manual tracking.

With options ranging from free affiliate tracking software to affordable affiliate tracking software, there’s something for everyone.

Top Features to Look for in Affiliate Tracking Software

When selecting the best affiliate marketing tracking software, prioritize these features:

1. Ease of Use

Opt for a simple affiliate tracking software that doesn’t require a steep learning curve.

2. Mobile Compatibility

In today’s world, having a mobile affiliate tracking software option is essential.

3. Customization

Flexibility to tailor the software to your program’s needs.

4. Cost

Options range from cheap affiliate tracking software to premium solutions, so consider your budget.

5. Support for Multiple Campaigns

If you manage numerous campaigns, look for affiliate network tracking software that handles this seamlessly.

1. Keitaro

Keitaro is a versatile and user-friendly self-hosted affiliate tracking software that appeals to beginners and seasoned marketers alike.

Key Features:

• Fast Setup: Quick installation on your server.
• Traffic Filtering: Advanced filters to route traffic to the right destinations.
• Detailed Analytics: Tracks clicks, conversions, and other metrics in real time.
• Cost-Effective: Perfect for those seeking affordable affiliate tracking software.

Pricing:

Starts at $52/month, making it one of the most budget-friendly affiliate tracking software options available.

Why Choose Keitaro?

Keitaro’s combination of affordability and robust functionality makes it ideal for media buyers, affiliate marketers, digital marketers, teams, and agencies seeking affiliate program tracking software.

2. Bemob

BeMob is a сloud-based tracking solution designed for affiliates, media buyers, and teams. 

Key Features:

• Cloud-Based Accessibility: Fully online, enabling you to track campaigns from any device.
• Instant Redirects: Ensure minimal latency and maximize user experience.
• Free Plan: Ideal for beginners, offering basic features and tracking up to 100,000 events revened each month.
• Detailed Reporting: Gain in-depth insights into your campaign performance with customizable reports.
• Advanced Traffic Distribution and Targeting: Effectively allocate traffic based on detailed targeting criteria to maximize ROI.

Pricing:

• Free Plan: Includes up to 100,000 events per month at no cost.
• Paid Plans: Start at $49/month, with scalability to meet growing campaign needs.
• Customizable Add-Ons: Purchase only the features you require, tailored to your specific needs.

Why Choose Bemob?

• Perfect for Beginners: The free plan is an excellent entry point for those new to affiliate marketing or operating on a tight budget.
• Scalable for Professionals: Robust enough to handle high traffic volumes and complex campaigns.
• Ideal for Teams: Manage member access and roles efficiently, ensuring smooth collaboration and security.

BeMob combines ease of use with advanced functionality, making it an invaluable tool for marketers at any level. 

3. Binom

Binom is a self-hosted affiliate sales tracking software known for its speed and accuracy.

Key Features:

• Blazing Fast Speed: Processes millions of clicks with minimal delay.
• Self-Hosted: Full control over your data and tracking environment.
• Advanced Analytics: Provides deep insights into campaign performance.
• API Integration: Easily integrates with other tools and platforms.
• Affordable Long-Term Costs: Ideal for those looking for cheap affiliate tracking software without compromising quality.

Pricing:

• $99/month or $828/year for unlimited traffic and campaigns.

Why Choose Binom?

Binom is the best tracking software for affiliate marketing if you need high-speed processing and control over your data. Its affordability makes it a favorite among advanced marketers.

4. WeCanTrack

WeCanTrack is a cutting-edge cloud-based tracker that bridges the gap between affiliate marketing and analytics platforms.

Key Features:

• Unified Data: Combines affiliate and web analytics data for better insights.
• Automation: Tracks conversions automatically, reducing manual tasks.
• Cross-Platform Integration: Works with platforms like Google Analytics and Facebook Ads.
• Free Trial: Try before you commit, making it a good option for exploring free affiliate tracking software.
• Multi-Channel Attribution: Understand the entire customer journey, not just the last click.

Pricing:

• Starter Plan: €59/month, supporting up to 25,000 clicks/month.
• Growth Plan: €129/month, supporting up to 125,000 clicks/month.
• Scale Plan: €279/month, supporting up to 750,000 clicks/month.
• Enterprise Plan: Custom pricing for higher traffic needs.

WeCanTrack also offers a free trial, letting you explore its capabilities without any commitment.

Why Choose WeCanTrack?

WeCanTrack is perfect for affiliates and businesses that want a centralized, data-driven approach to affiliate marketing tracking software. Its integration with popular analytics tools like Google Analytics allows for more precise multi-channel tracking and insights. If you’re running campaigns across multiple platforms, this tool simplifies attribution and helps you make informed decisions.

Its affordable affiliate tracking software plans cater to both beginners and advanced users, making it a versatile option for tracking your affiliate campaigns.

Final Thoughts

In the competitive world of affiliate marketing, having the best affiliate tracking software is non-negotiable. From free affiliate link tracking software for newcomers to premium tools for advanced users, there’s an option for everyone. By choosing the right tool, you can enhance your campaign performance and keep everything in control, and that’s pretty much important for your success in affiliate marketing.

Explore the tools mentioned above and elevate your affiliate marketing game. Happy tracking! And don’t forget to join Indoleads to get access to 3000+ affiliate programs for 180+ GEOs! Click below.

Image by bugphai on Freepik