The Best Affiliate Programs For Mother’s Day 2023
Mother’s Day is a holiday celebrated annually in many countries around the world, however, on different dates and under different traditions. In the majority of countries it falls on the second Sunday in May, but the numerical date varies. It’s a great opportunity to celebrate mothers with the best products and services. We at Indoleads have prepared the best affiliate programs for this occasion, so you can start preparing marketing campaigns right away. How about exploring them all and have a sneak peek at some insights?
Mother’s Day celebrated in different countries
Firstly, let’s take a look when Mother’s Day is celebrated in different countries in 2023:
| USA, Canada | May 14th |
| UK | March 19th |
| Germany, Italy | May 14th |
| Spain, Portugal | May 7th |
| Russia | November 26th |
| Brazil, Colombia, Peru | May 14th |
| Bolivia | May 27th |
| Argentina | October 15th |
| Mexico | May 10th |
| China, Malaysia, Vietnam | May 14th |
| Indonesia | December 22nd |
| Singapore | May 14th |
| UAE | March 21st |
| Afghanistan | March 8th |
Mother’s Day and ecommerce
- In the US a total expenditure of over US$31bn was expected on this day in 2022, which is US$13bn more than in 2012.
- Approximately 84% of U.S. adults were expected to celebrate Mother’s Day in 2022.
- According to the NRF and Prosper Insights & Analytics survey, over 36% of respondents in 2022 were going to buy gifts online. According to Sezzle’s survey, 48% of respondents will shop for Mom’s Day mostly online.
Planned total expenditure on Mother’s Day in the United States from 2007 to 2022 (in billion U.S. dollars)
Source: Statista
- According to Ulta Beauty analysis, Mother’s day extends far beyond mothers, it’s also a day to celebrate aunts, sisters, Godmothers and other women who play a maternal role in the life of a person.
Shopping behavior
- Approx. 45% of respondents in the US stated that one of the most important criteria was finding a unique gift with many younger consumers planning to purchase an experience for Mother’s Day, rather than a physical gift.
- Jewelry and special outings such as dinner or brunch have led their way among other gift options by marking a record in the survey’s history for average spending in both categories. 41% of consumers were planning to purchase a jewelry piece as a gift in 2022, which constituted a 7% increase compared to 2021.
- Apparel (29%), beauty (18%), jewelry (16%) and experiences (14%) were expected to be the top categories of spending for Mother’s Day in 2022 by Sezzle’s analysis. For those receiving gifts, the preference is
- Jewelry, apparel and experience were named the most desired gifts among gift recipients.
Source: National Retail Federation
- Experiences are gaining more attention too with concert or sporting event tickets being chosen by approx. 27% consumers, up from 23% in 2021. 57% of consumers were planning to spend an average of $40.9 on a special outing like dinner or brunch.
- Gift certificates and subscription services were at the top of gift ideas in 2022 with 84% of respondents preferring an experience on Mother’s Day instead of tangible gifts, and 1 out of 5 moms asked for gift certificates. Product subscription services have become highly popular too with 39% of consumers choosing this type of gift.
- Greeting cards and flowers are still the top two categories with 75% of shoppers planning to buy greeting cards and 72% planning to buy traditional Mother’s Day bouquets.
- Average expenses constituted approx. US$245.76, up from US$220.48
Sources: Statista, Forbes, Sezzle, National Retail Federation
Top 10 affiliate programs for Mother’s Day
Jewelry
1. Missoma Affiliate Program
Type: CPS
Payout: up to 7%
Cookies: 14 days
Beauty
2. Foreo Affiliate Program
Type: CPS
Payout: 7%
Cookies: 60 days
3. Nadula Affiliate Program
Type: CPS
Payout: 7%
Cookies: 15 days
GEO: US
Clothing and shoes
4. Calvin Klein Affiliate Program
Type: CPS
Payout: 9.5%
Cookies: 30 days
5. Adidas Affiliate Program
Type: CPS
Payout: 6%
Cookies: 30 days
GEO: ID, SG
6. Crocs Affiliate Program
Type: CPS
Payout: 5%
Cookies: 30 days
7. Shoebacca Affiliate Program
Type: CPS
Payout: 6%
Cookies: 7 days
8. Selfridges Affiliate Program
Type: CPS
Payout: up to 7%
Cookies: 30 days
Marketplaces
9. Lazada Affiliate Program
Type: CPS
Payout: up to 7%
Cookies: 30 days
GEO: MY
10. Shopee Affiliate Program
Type: CPS
Payout: up to 7%
Cookies: 7 days
GEO: SG
Experiences
11. Vivid Seats Affiliate Program
Type: CPS
Payout: 2%
Cookies: 30 days
12. Klook Affiliate Program
Type: CPS
Payout: up to 5%
Cookies: 30 days
GEO: worldwide
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Takeaway
Mother’s Day is a special day celebrated to honor and appreciate the love and care of mothers.
As an affiliate marketer, you can leverage the occasion of Mother’s Day to promote products or services that would make great gifts for moms.
- Create an atmosphere of this holiday with your creatives: importance of mother’s role, the bond between mother and kids, importance of other women’s role in our life.
- Use social media, because it’s a great way to remind people that this holiday is coming very soon.
- Create gift ideas lists – they never get old and are super useful. People are searching for the products and services which can make a special gift this year, so go ahead and lend a hand!
Our affiliate programs offer highly-sought gifts for Mother’s Day, but if you didn’t find an affiliate program for your audience, don’t get upset! We have 2000+ in all profitable niches!